Social Media Manager - Fixed Term
- Helsinki
- Hybrid
At Epassi, we’re not just about employee benefits — we’re about creating vibrant, healthier workplaces and making everyday life easier for millions of users across Europe.
We are now looking for a 5 month Strategic Social Media Manager to take ownership of our group-wide social media strategy and elevate our brand presence across all platforms. This role is ideal for a seasoned social media expert who thrives on combining creativity with data-driven decision-making to build impact at scale — for both B2C and B2B audiences.
If you’re ready to lead social media for a company that’s shaping the future of employee wellbeing, we’d love to hear from you.
What you’ll be doing:
- Lead and own the social media strategy across all Epassi markets and platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube), ensuring consistency, impact, and alignment with broader brand and business goals
- Translate business goals into social media campaigns that support engagement, growth, lead generation, and brand positioning for both consumer and corporate audiences
- Develop content strategies and creative briefs for campaigns in collaboration with brand, performance marketing, and local market teams
- Oversee the content calendar, managing storytelling across multiple touchpoints and tailoring messaging for different platforms and regions
- Collaborate cross-functionally with product, communications, and country teams to align messaging and amplify campaigns
- Measure performance with purpose: Define KPIs, track results, report on metrics, and optimize content and strategy based on insights
- Stay on top of emerging trends, tools, and competitor activity, translating insights into actionable strategies
- Champion brand voice and tone, ensuring every post and interaction reflects Epassi’s values and personality
What we’re looking for:
- 3–5+ years of experience in a strategic social media or digital marketing role, ideally in a fast-paced or international setting
- Proven track record of building and executing successful multi-market social strategies that drive both brand awareness and performance
- Experience with paid social campaigns and working alongside media teams to optimize for engagement and conversion
- Strong storytelling and copywriting skills, with the ability to adapt tone and content to suit diverse audiences and channels
- Analytical mindset with hands-on experience in social media analytics, reporting tools, and performance optimization
- Comfortable using creative tools or briefing designers to bring your vision to life
This is a unique opportunity to build and shape a strategic social media function across multiple countries. The position will be filled as soon as we find the right person — so don’t wait to apply!
Work with great people
Great Place to Work
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Company events
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Hybrid and flexible working style
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Modern working tools
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International environment
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Benefit package for wellbeing support
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Private health support
About the company
Epassi is an innovative fintech company, our purpose is to boost everyday well-being.
We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into a single mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing, and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.
2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland.
2025Epassi continues to grow in Germany by acquiring i-gb (Initiative - Gesunder Betrieb GmbH), a leading provider of motivational employee benefit solutions in Germany.
2025Epassi acquires VIP District to expand into Southern Europe, strengthening its presence in Spain, France and Portugal.
2025Epassi Group has expanded its UK presence with its an acquisition of Zest.
2025Epassi Group continues its rapid European expansion by acquiring Belonio, a leading German all-in-one employee benefit platform provider.
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