Head of Growth Marketing

Job Description

We’re looking for a manager with experience in performance marketing who’s excited about the opportunity to lead our Performance Marketing team. The role reports to our CMO and currently includes leadership of a team of three.

Once Upon is a modern and flexible place to work, in terms of technology as well as methodology. We’re growing at a fast pace, so if you’re interested in being part of building something that's only in the beginning of it's journey – this will be your cup of tea. Our app has over 7,6 million downloads and our goal is to keep growing quickly and steadily.

About the role

As Head of Growth Marketing, you will drive paid media strategy and take ownership of the entire growth funnel – from acquisition to retention – in close collaboration with Product Managers. You combine creative and analytical thinking, work cross-functionally to unlock dependencies, and lead a strategic experimentation agenda to optimize conversion, LTV, and CAC. Success in this role requires a solid understanding of attribution, cohort analysis, and app funnel metrics – as well as the ability to drive growth initiatives in close collaboration with marketing, lifecycle, and product teams.

What you’ll do:

• Develop a strategy for paid digital advertising (search, paid social, video, mobile, and sponsored content), ensuring alignment with the overall market, business, and brand strategy.
• Continuously build the foundation for user growth through the development of scalable processes and frameworks.
• Support and guide the team in developing the overall creative strategy.
• Lead the team by coaching as well as listening to, facilitating and encouraging new ideas and innovations.
• Implement and ensure tracking, targeting, testing, optimization and reporting of campaign results to improve ROAS, ARPU, CPI and other key KPIs.
• Work with both Marketing and Product areas to unlock dependencies, discover new insights and opportunities for collaboration across team boundaries.
• Responsible for team budget allocation, initially with CMO, based on marketing channel and Once Upon's overall strategy.

Your background

Although a degree in marketing or related fields is a plus, practical experience is more important for this role. Therefore, you have at least 5 years experience from a specialist role in performance marketing, where you likely worked for an agency or consumer company. You have a genuine interest for data driven sales, and a deep understanding of digital marketing – from strategy to execution.

The role demands strong knowledge in analytic tools such as Facebook Business Manager, Google Ads Manager, Google Analytics and Appsflyer. An understanding of Pinterest, TikTok and App Store is also valuable. Additionally, you are fluent in written and spoken English.

Who you are

Experience from managing a team is a big plus, but most important is leadership skills: to succeed in a role as a leader with us, you are truly driven by seeing others grow. You have a coaching mindset, and like to work closely with others to set plans, come up with new ideas, and share knowledge. Self motivation and problem solving come easy to you since you are a person who sees possibilities where others see obstacles.

Working at Once Upon

Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right? We’re also proud to be both a B Corp and a certified Great Place to Work® – recognitions that reflect our long-term commitment to sustainability, trust and a strong people-first culture.

We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you are free and have fun at work, it is easier to be passionate and responsible for what you do. We always dare to do what we believe in – failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet, and for each other.

Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences, and views on life.
At Once Upon, we are committed to being a company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Location

Our headquarters is located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Örnsköldsvik, Umeå and Stockholm. We are remote flexible, but we value the creativeness and sense of community that follows from meeting face to face with colleagues. For this role, we're looking for someone in either the Stockholm or Skellefteå office.

Let´s connect

Did this resonate with you? If so, we’d love to hear from you – not just about what you’ve done, but what drives you forward. Please help us get to know you by submitting your resume or LinkedIn profile on our website. You don't have to send us a cover letter, but please write a line or two where you let us know what you will bring to the table in this role. Applications in Swedish or English work equally fine.

We conduct a competence-based recruitment, meaning that every person who applies to join Once Upon receives equal employment opportunities. We value a welcoming environment where everyone feels included, respected and empowered, regardless of their sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation or age.

If you have any questions about the role or working at Once Upon you are welcome to contact People & Talent Management Partner Jenny Falk at [email protected] or Chief Marketing Officer Nina Ahlbäck at [email protected] Last day of application is 29 May.