Interim Head of CRM & Marketing Automation (Parental Leave Cover)
- Application Deadline: May 23, 2025
- Stockholm
- Hybrid
Are you passionate about personalization, automations, and customer journeys? Do you thrive on sharing your expertise, inspiring others, and driving a culture of continuous learning and innovation? Are you excited about the opportunity to champion CRM best practices and empower teams to create meaningful, data-driven customer experiences?
Scandic is the largest hotel operator in the Nordics, with around 280 hotels and 58 000 rooms across six countries. We’re in an exciting phase, with numerous transformative initiatives on the horizon. Now is your chance to be part of this innovative phase in Scandic’s history, contributing to a creative and forward-thinking journey.
We are looking for an Interim Head of CRM & Automation to join us starting in September, covering a parental leave for a minimum period of one year.
You will lead our dedicated CRM team and play a key role in driving innovation and value. Additionally, you will serve as the main contact for cross-functional initiatives within the organization, ensuring that the CRM strategy aligns with business goals.
Who are you?
You are a strategic and results-oriented with a passion for customer experience and marketing automations. You have a deep understanding of CRM and personalization, recognizing the critical role personalization plays in modern customer engagement. You are an excellent communicator who enjoys collaborating with cross-functional teams, both to educate and to create innovative and effective customer engagement strategies.
You are also a strong leader who can inspire and develop high-performing teams. You are adept at working in an agile environment, ensuring iterative improvements and continuous delivery. Your leadership fosters a culture of collaboration, innovation, and accountability, empowering your team to execute effectively and drive business impact.
This role reports to our Head of Customer Journey.
Skills & Requirements
Experiences you bring and share with us
- Proven experience in a senior CRM role, with a strong track record in leading and developing high-performing teams.
- Proven ability to lead teams in agile environments, applying Scrum frameworks to ensure iterative development, clear prioritization, and continuous improvement.
- Expertise in personalization, automations, and omni-channel strategies, with a demonstrated ability to deliver seamless, tailored customer experiences across multiple touchpoints.
- Deep knowledge of CRM platforms, including automation, segmentation, and dynamic content capabilities.
- Data-driven, with the ability to define and track clear KPIs.
- Strong ability to manage complex projects across multiple teams and markets.
- Solid understanding of GDPR and other data protection regulations.
- Full working proficiency in Swedish and English.
Information about the position
Scandic Hotels is highly committed and proactive when it comes to Diversity & Inclusion initiatives. We are also a responsible corporate citizen and actively engaged in sustainability efforts. We have a long history of driving sustainability action in the hospitality industry. With around 20 000 team members, over 10 million guests and 4 million meetings a year – we have great power to drive transformation and inspire change at scale, for a better and more sustainable tomorrow.
Our HQ is situated in newly renovated spaces, of course with a wonderful hotel vibe, right by Hagaparken on Sveavägen 167 in Stockholm. We love to be in the office but are a flexible workplace and offer a hybrid setup that suits our team members. Join in on our warm and inclusive culture and take part in all our different social activities.
How to appluy
Applications are welcome in either Swedish or English.
Please note that we are unable to provide relocation assistance and will prioritise applicants already based in Stockholm.
Applications will be reviewed on a rolling basis and the recruitment may be finalized before the deadline if we find the right candidate.
Due to GDPR, applications can only be submitted through our website.
We’re excited to hear from you soon!
About the company
We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking – contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.
Do you share our values?
BE A PRO BE YOU BE CARING BE BOLD
Susan Engman | Contact Person
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