Digital Marketing Manager, fixed-term

Job Description

As the leading expert in cyber security, WithSecure™ Consulting stands at the forefront of safeguarding organizations globally.

Recognized for our commitment to excellence, we are the trusted partner for companies where cyber security is not just a priority but absolutely business critical.

At WithSecure™ Consulting, we distinguish ourselves through our research-led approach and our teams comprising some of the finest minds in the cyber security domain. With a global footprint, we have successfully helped organizations across industries fortify their defenses and mitigate cyber risks, enhancing operational reliability and preserving critical business continuity.

We are looking for a Digital Marketing Manager to join the Consulting business unit's Marketing team to help us effectively generate demand for our B2B cyber security consulting services. This is a fixed-term position as a parental leave substitute, lasting at least until 4/2026. As the business unit's lead digital marketing manager, you will create and develope BU's global digital and performance marketing strategy and implement and manage performance marketing campaigns. You are responsible for the optimized use of BU's digital marketing budget.

Key Responsibilities

• Create and implement BU’s performance marketing strategy that is within the given budget and maximizes the number of SQLs and MQLs that convert into sales pipeline.

• Contribute to the cross-sell and upsell of existing customers by driving selected customer lifecycle communications activities.

• Provide meaningful performance marketing insights (from always-on, campaigns, lifecycle comms) to key stakeholders (marketing, sales, commercial etc.) that can be turned into actionable activities.

• Drive BU’s SEO activities and website and Marketing Tech development.

What are we looking for?

• Demonstrable understanding and experience of long-term demand generation and performance marketing strategy development and execution

• Good knowledge of Google Analytics and Google Ads

• Good knowledge of social media advertising on LinkedIn, Facebook, Twitter etc.

• Budget and process management

• Strong communication & presentation skills in English

• Drive for performance and ROMI

• Commercial acumen, data-driven thinking, analytic skills

• Ability to convert data into actionable insights
• Good collaboration skills with all relevant stakeholders

• Bonus points for experience with HubSpot Marketing and Sales Hub.

What will you get from us?

• The chance to work on exciting projects in a global environment
• A front-row seat into the ever-changing world of cyber security consulting where we get to work with the most demanding clients in the most interesting assignments.

• A tight-knit group of colleagues in the Consulting unit to work with and learn from

• Opportunity to get acquainted with cutting-edge marketing approaches and technologies from marketing automation to ABM and growth marketing

• Possibilities for learning and career development

• Possibility for remote working and international team