Conversion Rate Optimization Specialist to Scandic Hotels Group - Stockholm, Sweden (Office/Hybrid)
- Stockholm
- Hybrid
Scandic is the largest hotel operator in the Nordics with a network of about 280 hotels and 58,000 hotel rooms in operation and under development in six countries. With a lot of curiosity and a truly customer-centric approach, we’re creating the next generation digital experiences for our customers and guests.
As our CRO specialist, you will have a central position in running one of the largest e-commerce businesses within the travel industry in the Nordics. Your main goal is to convert visitors into customers by optimizing user experiences and identifying barriers in the conversion funnel based on data. You will set up A/B and multivariate tests from start to end, including research and analysis, and inspire team members and stakeholders into a more data-driven mindset.
In this role, your will be part of an international product and customer-experience team consisting of CRO-specialists, UX and UI designers and product owners, focusing on supporting our customers and guest throughout the entire customer journey with digital solutions and optimized booking experiences.
What you’ll do:
- Analyze our digital platforms, user behavior and key metrics using tools like Adobe Analytics, Hojtar and similar to identify areas and build hypotheses for improvement
- Design and implement experiments such as A/B, multivariate, or split tests to test hypotheses for optimization from start to end including the analysis
- Continuously measure the performance of implemented tests and changes, providing detailed reports on what works and what doesn't
- Conduct usability tests in collaboration with UX designers and gather feedback to identify pain points in the customer journey, ensuring a smooth and effective experiences
- Make reports and presentations to communicate test outcomes, insights, and recommendations to stakeholders and developer teams
- Together with CRO Specialist, coordinate and communicate with product owners, designers, developers and QA to drive projects forward with end-to-end CRO management
- Identify and support in personalization opportunities
Work with great people
Skills & Requirements
Who are you?
- 2+ years of experience working with CRO and A/B testing for web and app platforms, preferably within hospitality and/or e-commerce
- An analytical mindset with the ability to draw actionable insights from data
- Experience from CRO and insight tools such as Adobe Target, Hotjar or similar
- A good grasp of user-centered design principles and how user experience affects conversion rates
- Knowledge of digital marketing landscape with and understanding of SEO, SEM and content marketing
- Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders
- Education within Conversion Management or Analytics
- Full working proficiency in English
About Scandic:
Scandic Hotels is highly committed and proactive when it comes to Diversity & Inclusion initiatives. We are also a responsible corporate citizen and actively engaged in sustainability efforts. We have a long legacy of driving sustainability action in the hospitality industry. With around 20 000 team members, over 10 million guests and 4 million meetings a year – we have great power to drive transformation and inspire change at scale, for a better and more sustainable tomorrow.
Our HQ is situated in newly renovated spaces right by Hagaparken on Sveavägen 167 in Stockholm. We love to be in the office but are a flexible workplace and offer a hybrid setup that suits our team members. Join in on our warm and inclusive culture and take part in all our different social activities.
How to apply:
We welcome applications in either Swedish or English.
We are not able to provide any relocation assistance and will therefore only accept applicants already based in Sweden.
Due to GDPR, we only accept applications through our website.
We're excited to hear from you soon!
Great Place to Work
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Professional and personal development
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Partner discounts
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Family & Friends discounts
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Discounts when eating, drinking & staying with us
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Flexible office working hours
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Competitive pension scheme
About the company
We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking – contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.
Do you share our values?
BE A PRO BE YOU BE CARING BE BOLD
Visste du att...TOM
TOM...uppmuntrar alla att göra skillnad för miljön och att det var en av våra kollegor inom housekeeping som kom på idén om ”häng-upp-handduken”.
TOM...i Sverige blivit rankad som besöksnäringens mest attraktiva arbetsgivare flera år i rad, i Visitas årliga undersökning.
TOM... bara serverar kaffe som serveras är ekologiskt och Fairtrade eller UTZ-certifierat.
TOM...tack vare vårt stora miljöengagemang, blivit rankad som branschens mest hållbara arbetsgivare elva år i rad, av Sustainable Brand Index.
TOM...under 2014 inledde ett samarbete med organisationen Real Stars, centrerat kring ”Fair Sex”, dvs. arbete mot människo- och sexhandel.
Did you know that...TOM
TOM... Scandic was the first hotel chain to ask our guests to re-use their towels. Today, the hang-up-your-towel concept is standard at hotels around the world.
TOM... More than 4 out of 5 of our hotels are eco-labelled and the proportion is growing all the time.
TOM... we only serve coffee that is ecologic, and FairTrade or UTZ-certified.
TOM...thanks to our engagement in sustainability matters we have been named the most sustainable brand in the hotel industry, eleven years in a row, by Sustainable Brand Index.
Michaela Liljedahl | Contact Person
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