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Marketing Manager- Maternity Cover

Are you passionate about creating impactful marketing strategies and leading a dynamic team? We are looking for a Marketing Manager to oversee our marketing efforts in the Finnish market. This role will give you the opportunity to develop and implement strategies tailored to local needs while working closely with the sales team and central marketing functions.

As the Marketing Manager for Finland, you will report to Director Marketing Operations in Stockholm and manage one direct report. You will play a vital role in growing our presence in Finland, ensuring alignment between local initiatives and overarching company goals.

This is a fixed-term position, but for the right candidate, there may be opportunities for future roles within our growing organization.

Key responsibilities

Strategic marketing leadership

  • Develop and optimize a comprehensive marketing plan to drive brand awareness, lead generation, and customer retention in the Finnish market.
  • Collaborate with the sales team to align marketing strategies with business objectives and ensure optimal customer engagement.
  • Mentor and guide your direct report, fostering growth and professional development.

Campaign management and execution

  • Plan and execute integrated marketing campaigns across digital and traditional channels, including events, social media, and content marketing.
  • Localize global and regional marketing initiatives to ensure relevance in the Finnish market.
  • Monitor and analyze the performance of marketing activities, using insights to optimize future campaigns.
  • Oversee the development of marketing collateral, including brochures, presentations, website content, and other promotional materials

Market analysis and strategy optimization

  • Analyze market trends, customer needs, and competitor activities to identify opportunities for growth and differentiation.
  • Collaborate with central teams to adapt and optimize digital marketing efforts, including SEO, paid search, and CRM strategies.
  • Take ownership of marketing KPIs, reporting on progress and proactively addressing challenges.

Stakeholder collaboration

  • Build strong relationships with internal and external stakeholders to ensure seamless execution of marketing activities.
  • Work closely with the central marketing team to maintain consistent branding and messaging across all channels.
  • Share insights and best practices to contribute to the overall growth of the organization.
  • Where applicable develop and manage relationships with external agencies, vendors, and partners to support marketing activities and ensure high-quality deliverables.

Skills and competencies

  • Bachelor’s degree in marketing, business administration, or a related field; a Master’s degree is a plus.
  • Proven experience in marketing roles with strong knowledge of principles, techniques, and best practices across digital and traditional channels, including developing and executing impactful strategies.
  • Proficiency in digital marketing platforms, including social media, SEO, SEM, and marketing automation tools.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent project management skills, capable of managing multiple priorities in a fast-paced environment.
  • Creative mindset, with the ability to generate innovative ideas and translate them into impactful campaigns.
  • Exceptional communication and interpersonal skills, with fluency in Finnish and English.
  • Experience in managing marketing budgets and ensuring efficient use of resources.
  • Proven leadership abilities to mentor team members and foster a collaborative work environment.

Not ticking every box? No worries! We value potential and drive, so apply anyway—you might be just what we're looking for in our growing team! Join HVD Group and take your expertise to the next level together we are redefining what’s possible in craft and construction solutions!

Great Place to Work

  • Flexible working hours

  • Remote-work opportunity

  • International working environment

  • Interesting career paths

  • Bicycle benefit

  • Long careers

  • Friendly working culture

  • Exercise and culture benefit

About the company

At Pajadata, we develop software and provide services to hundreds of companies, from family-owned to enterprises, in the construction and craftsmanship industry. Pajadata is part of the HVD Group, a group with a turnover of almost SEK 400 million and more than 50 years of experience in the construction and service industry, with companies in Sweden, Germany, Norway, Denmark and Germany.

Our office in Tampere is located on the shores of Lake Tohloppijärvi in Mediapolis, in Uusimaa we have good transport connections in Aviapolis in Vantaa, and in Kuopio our office is in a coworking facility. You can also work fully remotely with us, if you’d like. So, if you live further away, don't let your geography get in the way, feel free to submit your application


Oscar Ankarcrona | Contact Person

I'm interested
Pajadata Oy

Tampere | Hybrid
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