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Marketing Automation Manager

  • Application Deadline: Jan. 31, 2019
  • Stockholm

We are currently looking for someone great to join our marketing team to be responsible for expanding, managing and optimizing our marketing automation efforts (main channels currently are email and in-app). You should be analytical and get excited about the idea of constantly optimizing our marketing efforts and reaching the highest possible conversion rates by analyzing our users’ needs.

You will work with diverse target groups - ranging from Management Consultants to Kindergarten teachers to CEOs. Our audience is a global one, a challenge we hope you will love!

We believe that a brilliant person with the right ambition can really leverage their time at Mentimeter. We are growing fast, and with us, so can you.

Responsibilities for the role:

  • Together with our Marketing Director create a plan to increase Mentimeter growth via Marketing Automation
  • Execution of Marketing Automation plan
  • Ongoing optimization of Marketing Automation including a/b testing and analysis
  • Analysis of user behavior that will be turned into concepts of how to optimize viral effects via Marketing Automation
  • Ensure correct tracking & trigger setup and request additional tracking if needed
  • Together with Business Performance Director build out and update frameworks to evaluate the impact of Marketing Automation
  • Together with Content Marketing decide on tactics for content distribution in owned channels
  • Lead feature hard-launches & campaigns distribution in owned channels

Resources we have to support you:

  • Marketing team to support you in analysis, tactics and copywriting
  • Extensive tracking and triggers already in place
  • Professional marketing and data gathering services (Customer.io, Intercom, Mixpanel, Google Analytics etc.

Work with great people

Emma
Full-stack Developer
"All the way from south of south of Stockholm, Emma would prefer to spend all her days in the movie theater. If you stop by the office, Emma will be the one wearing a black cape."
Chassa
Account Executive
"World champion runner up in Brazilian Jiu Jitsu - BAM, BOM, SMACK! His name means Persian King, and as every loved king he has a kind heart, that is our Chassa!"
Ragnar
Office Mascot
"The youngest member of the team! Ragnar is full of energy and makes sure we exercise by chasing him around the office. "
Emma
Creative Content Producer
"Emma is from the small town Ware (where?) in the UK. A true lover of travels, she's been traveling from Moscow to Beijing with the Trans-Siberian railway. Emma the Explorer!"
Sam
Business Performance
"The true global Citizen Sam. She wanted to be a philosopher or psychologist but chose her other big love in life: mathematical science. Now the person in Mentimeter making sure we are data driven."
Victor
UI Developer
"Passionate about Motocross, Metro safaris and great user experience. Don't be surprised if you see his name on the big stage in the future talking about how to build rapid tech driven design."

Skills & Requirements

Must haves for the role:

  • 1-3 years experience in marketing & at least 1-year experience from marketing automation specifically
  • Strong analytical skill-set
  • Deep knowledge of the relationship between tracking/data and marketing automation
  • Experience from a/b test setup and analysis
  • Experience from working with at least one well-known marketing/email automation software
  • Strong academic background
  • Bonus points for basic HTML skills as well as previous experience from SaaS, E-commerce or self-service B2B products (Slack/Dropbox for example)
  • Place of work is Stockholm, and we can support re-location within EU

Not required:

  • You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts 14 different nationalities!

Mentimeter is listed as the fastest growing Swedish startup in 2018. Our vision is to transform presentations and meetings into fun and interactive experiences. We have 30 million users and customers in more than 120 countries. We are building a modern and diverse product-first tech company and are based in Stockholm.

Our core principles and basis for our culture:

  • Inclusiveness - transparency, equality and diversity
  • Work smart - good enough, but know when to excel
  • Professionalism - "the consultant mindset"
  • Be humble to other people’s work
  • Have fun

Great Place to Work

  • Competative salary

  • Expat Relocation Package

  • A diverse, modern and inclusive work environment

  • Pension scheme at ITP level

  • Fast growing startup

  • Personal development opportunities

  • Attractive insurance package

  • State of the art work tools, cell phone and comput

  • Conference attence to keep professional edge

  • Wellness allowance 5000 sek / year

  • Annual 1 month inspiration trip

  • External leadership coach for every team memeber

About the company

Our vision is to transform presentations and meetings into fun and interactive experiences.

We have created a frictionless software with beautiful visualisations that enables leaders to engage their audience.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

Our mission is to turn presenters into superstars.

We have more than 25 million users and customers in 120 countries.. on our way of making the world a better place, one presentation at a time!


2018-01-02Mentimeter has found its recipe for success - the company moves to Lisbon in 2018: http://bit.ly/2CviVxE

2017-01-15The entire Mentimeter team moves temporarily to Barcelona for one month to get inspiration: http://bit.ly/2Cx1MDB

2016-08-15Point Nine Capital lists Mentimeter as one of the most interesting SaaS companies in the Nordics: http://bit.ly/2CwKNRX

2016-01-27Mentimeter temporarily moves to San Francisco to join Dave McClure's 500startups: http://bit.ly/2CzSoPV

2015-08-11Mentimeter has unique collaboration with Way Out West in Gothenburg: http://bit.ly/2Cz6ocG

2015-07-13Won Best User Interface in Microsoft Office App Store: http://bit.ly/2CxaHVE Runner up was a company based in San Francisco with $500M in investment

2015-02-23Mentimeter in Dagens Nyheter: http://bit.ly/2CwQ0Ju

2014-11-14Mentimeter Crew goes to Slush in Helsinki and Johnny is speaker: http://bit.ly/2CyBDEn

2014-06-07Angel Investment from Per Appelgren, Meg Charles-Horn, Lars Wiklund and Fredrik Linder

Ellie Engström | Hiring Manager

I'm interested
Mentimeter

Stockholm
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