Senior Marketing Manager Campaigns

Skills & Requirements

Position Overview:

We are seeking an experienced and results-driven Sr. Campaign Marketing Manager to oversee and execute our marketing campaigns across various online and offline channels. This individual will play a key role in shaping our marketing strategy, creating compelling campaigns, and optimizing our initiatives to meet business goals. The ideal candidate is a creative thinker with a data-driven mindset and proven success in driving measurable results through marketing efforts.

Key Responsibilities:

• Campaign Strategy and Execution: Lead the creation and execution of multi-channel marketing campaigns, including email, social media, paid search, display ads, direct mail, OOH, CTV and content marketing, aligned with business objectives.
• Content Development: Collaborate with creative teams to design engaging digital content (ads, landing pages, email templates, social posts, etc.) to drive brand awareness and conversions.
• Paid Media: Collaborate with internal support and external agencies to develop, manage, and optimize paid digital advertising campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to ensure high ROI and performance.
• Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) such as lead generation, conversion rates, and customer acquisition cost. Use data-driven insights to improve campaign performance and optimize future strategies.
• Audience Segmentation & Targeting: Use segmentation strategies to ensure campaigns reach the right audience, leveraging tools like Google Analytics, CRM software, and social media platforms to refine targeting.
• Collaboration & Cross-Functional Work: Work closely with global marketing, external agencies, sales, and content teams to ensure cohesive campaign messaging and alignment with company objectives.
• A/B Testing and Optimization: Plan and implement A/B tests to optimize campaigns for maximum engagement and conversion rates.
• Budget Management: Manage campaign budgets, ensuring efficient allocation and tracking of spend across various channels.
• Stay Ahead of Trends: Keep up with the latest marketing trends, tools, and best practices, and bring innovative ideas to the team.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Experience: 10+ years of experience in digital and offline marketing, with a focus on campaign management and performance analysis.
• Technical Skills: Proficient in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Google Analytics, CRM tools, marketing automation platforms). Familiarity with SEO and content marketing strategies is a plus.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Creative Skills: Ability to identify, eye-catching digital content and compelling calls to action.
• Project Management: Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines.
• Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.
• Adaptability: Ability to quickly adapt to changing priorities and work in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience with marketing automation tools (HubSpot, Marketo, etc.).
• Knowledge of SEO/SEM best practices.
• Familiarity with video marketing and YouTube advertising.

What We Offer:

• Competitive salary and benefits package. Salary range based on experience for this position is $120-$150K USD/CAD annually. HX provides an excellent benefits package which includes competitive compensation, employer paid Medical, Vision, Dental, EAP, Retirement with 4% match, 11 paid Holidays, Vacation 3 weeks, 9 personal days, familiarization trips, excellent employee discounts, and more!
• Opportunity for professional growth and development.
• A dynamic, collaborative, and creative work environment.
• Flexible work options, including remote work.