Senior Marketing Manager

Skills & Requirements

Key Responsibilities and Accountabilities:

• Responsible for delivery of all B2C campaigns for the Australia/New Zealand markets across all channels including broadcast, print, digital and partnerships to drive revenue and build brand awareness. ​

• Work with Head of Marketing to deliver distribution strategy across B2B/B2C ​

• Utilizing audience data, profiles and insights from the brand tracker/research, execute the detailed planning of integrated marketing campaigns for ANZ in collaboration with the Head of Marketing applying the principles of media planning, marketing and promotional strategy. ​

• Coordinate, track and evaluate campaigns across all channels, making edits based on current performance and campaign specific goals, delivering final performance reviews. Utilizing Media tool and Power BI where relevant. ​

• Deliver campaign plans and reporting for weekly trading meetings, and post campaign reviews.​

• Identify opportunities for the markets to test and learn across all paid channels.

• Manage any media or third-party partnerships for the ANZ markets​

• Manage the budgets for all paid media effectively for ANZ including broadcast, print, digital (including PPC and Retargeting). ​

• Work with the global ecommerce teams to deliver the right customer journey for the B2C campaigns. ​

• Work closely with the Marketing Specialists for the market to deliver B2C campaigns to ensure delivery of all assets - TV, radio, digital and social utilizing global creative to driving efficiency ​

• Ensure compliance with local regulations, marketing ethics, and industry standards in all marketing activities and communications.​

• Key Stakeholders – ANZ SVP Sales, Head of Marketing, Marketing Teams, Global Marketing & Ecommerce Teams, Media Agency, Creative Agency/Artworkers​

• Stay updated with industry trends, emerging marketing technologies, and best practices to drive innovation and competitiveness in the local markets.​
  

Academic and Professional Qualifications:

• BS in business /marketing, or other relevant fields, MBA ​

• 10 years’ experience in a marketing role, ideally within the travel industry​

• Strong experience of media planning and buying ​

• Demonstrated success in channel management ​

• Experience from and understanding of dynamics of working in a global organization and collaborating with cross-functional teams across different regions.​

• Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders​

• Proven strong analytical skills to assess the effectiveness (ROI) of marketing campaigns, make data driven decisions and to provide insights for continuous improvement. ​

• Proactive and results-oriented, with the ability to work under pressure and meet deadlines​

• Flexibility to travel as required​

Additional Knowledge:

• Extensive knowledge of working with marketing agencies, printers, artworkers​​

• Knowledge of broadcast and digital media landscape​​

• Ability to use identify and edit nuances of British and Australian writing would be an advantage​

• Demonstrated experience with MS Office, Google Analytics, Power BI, Salesforce/Marketing Cloud​

Key Personal Attributes:

• Analytical with a strong commercial focus ​​

• Strong decision-making skills ​

• Proactive, attention to detail and organized​​

• Excellent team player​, Hardworking​, Approachable​​

• Exceptional communication and presentation skills

• Flexible schedule to work across global time zones when necessary

• Strong ethical leadership characteristics.

• Outstanding grammar and English language skills.

• Data driven and results oriented.

• Ability to work in a fast-paced deadline-oriented environment.

Performance Indicators:

• Monitor marketing campaign effectiveness to improve ROI, providing regular reports, feedback and analysis to senior management. ​

• Utilize key performance indicators (KPIs) to track progress, identify areas for improvement, and implement corrective measures as necessary.​