Digital Marketing Specialist

Job Description

Digital Marketing Specialist, Helsinki, Finland

Are you interested in tech? Then you should continue reading. Epassi is growing and we are looking for a permanent position of Digital Marketing Specialist in Helsinki, Finland (Hybrid).

Epassi’s purpose is to boost everyday wellbeing. We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into one mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.

About The Job.

Are you a digital marketing expert ready to make a real impact in a company that's transforming the future of employee benefits? At Epassi, we're revolutionizing how people pay for health care, meals and exercise through our innovative mobile technology. Join us and play a pivotal role in our mission to improve the wellbeing of millions of employees around the world!

We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team. In this role, you will have the overall responsibility for Epassi’s Sales and Marketing operations in Hubspot driving growth, improving conversions, and increasing retention. You will also be the main administrator in other relevant tools required for inbound sales and marketing. You will continuously develop our marketing automation processes by analysing the effectiveness of customer acquisition and expansion campaigns and providing actionable insights. Together with content, you will drive traffic to key website pages through continuous SEO improvements. You will also protect marketing data (privacy) by training and upskilling the sales and marketing teams.

Key Responsibilities

• Support our marketing and sales teams and leadership with sales and marketing actions in Hubspot, including day to day sales operations, marketing automation and workflows and troubleshooting.
• Develop and execute effective SEO strategies, keyword research and competitive analysis to increase organic traffic and improve search engine rankings.
• Develop the digital buyer’s journey on Epassi’s website together with content marketers, as well as cross-functionally, to improve conversions.
• In collaboration with data and sales teams, leverage HubSpot for marketing automation to create and continuously improve our lead nurturing processes.
• Train sales and marketing teams on proper ways of working to ensure our high standards for data quality and privacy are met. Epassi’s IT/Security and Legal teams will support you in this task.
• Stay ahead of the latest trends and best practices in digital marketing, marketing automation, SEO, and related tools and technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent.
• Proven experience of at least 3 years in Digital Marketing or similar role.
• In-depth knowledge of SEO, Marketing automation, and web analytics tools.
• Experience with Hubspot Sales Hub or other similar CRM platforms, including data quality management, data imports, pipeline management and sales operations support.
• Minimum 1 year of experience with some of HubSpot’s marketing tools, such as design manager, emails, workflows, reports and dashboards, is mandatory in this position.
• Strong analytical skills and data-driven decision-making.
• Excellent written and verbal communication skills in Finnish and English.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with the ability to innovate and think outside the box.
• Experience in Google Ads is seen as a BIG plus
• Fluent Swedish is a big plus

Why you should join us:

• We are one of Europe’s 300 long-term growth champions, recognized by the Financial Times, and a fast-growing tech company with a strong financial position. You’ll have a unique chance to impact and grow together with us.
• We are looking for motivated individuals who get a kick out of the growth journey. Joining us means being part of a community of driven, brave, entrepreneurial and humble Epassians from around the world, and a company that is always evolving.
• Guided by a clear purpose, you get to work in a job that truly matters as we exist to boost everyday wellbeing. This empowers us to create a real, positive impact on the lives of individuals and on society.
• Our culture is open and inclusive with low hierarchy. The bonds we have with one another are grounded in camaraderie and respect, with shared triumphs and trials along the way. Come as you are, and we will bring out the best in you and help you move forward.
• Central to that evolution is solidifying our position as the number one player in Europe's employee benefit market. If you are someone who believes in turning challenges into strengths that fuel progress, we invite you to join our winning team. At Epassi, you can shape the next wave of success.
• We offer a great benefit package such as private health care, lunch benefit, wellbeing & culture benefit, employment bikes and healthy snacks & refreshments at the office

The position will be filled immediately when a suitable person is found, so don’t hesitate to apply as soon as possible.

It is not mandatory to include a cover letter or video introduction with your application, however if you want to add more include more information about yourself in one of these formats- feel free to do so!

The position is based in Helsinki with a hybrid working model. It means we expect to see you at our office a couple times a week but otherwise we'll give you room to manage your own schedules. Please include your salary request in the application. Hiring manager is Niko Kangasmaa at Epassi Finland. If you require more information about this position, please contact [email protected]. You can also call Niko on Wed 4.12. during 9–11 (+358 50 412 7991)