Digital Analytics Specialist
- London
- Hybrid
A bit about the role:
Are you passionate about leveraging data to drive impactful decisions? Join our Digital Products team, where you'll play a pivotal role in shaping analytics strategies that enhance user experiences across B2C, B2B, and app platforms. Working closely with teams in London and beyond, you'll maintain cutting-edge tracking systems, deliver actionable insights, and collaborate with design, engineering, and marketing stakeholders to fuel our digital growth.
The Digital Analytics Specialist will play a key role in maintaining and optimizing marketing and web analytics infrastructure, ensuring privacy compliance, and delivering actionable insights. This role focuses on technical expertise in analytics tools, server-side tracking maintenance, and reporting, while supporting stakeholder communication and collaboration across teams.
Key Responsibilities & Accountabilities:
Analytics Maintenance & Management:
- Maintain and optimize Server-Side Google Tag Manager (GTM) to ensure data accuracy and tracking consistency across digital products.
- Own and refine configurations for Google Analytics 4 (GA4) to ensure comprehensive data collection and reporting.
- Build and maintain dashboards and reports using Looker Data Studio
Insights & Reporting:
- Analyze campaign and website performance, delivering actionable insights to improve digital product and marketing outcomes.
- Communicate findings effectively through presentations and internal updates, tailored to both technical and non-technical stakeholders.
- Support analysis and reporting of A/B testing and other user behavior metrics to inform decision-making.
Compliance & Privacy Support:
- Maintain the Consent Management Platform to ensure compliance with GDPR and other privacy regulations.
- Collaborate with the Data Protection Officer to ensure all tracking and analytics practices adhere to regulatory requirements.
Collaboration & Integration:
- Work closely with developers, product management, and marketing/commercial teams to ensure seamless tracking integration and alignment with business goals.
- Working in collaboration with our 3rd party agency to maintain accurate tracking and reporting.
- Support cross-departmental initiatives by providing reliable data and technical expertise to inform strategies.
Skills & Requirements
About you:
Essential Skills & Experience:
- Experience maintaining and managing Server-Side GTM and Google Analytics 4 (GA4).
- Proficiency in Looker (or other data visualization tools) for creating dashboards and visualizations.
- Familiarity with Consent Management Platforms
- Ability to deliver insights and recommendations via PowerPoint presentations and clear internal communication.
- Working knowledge of Google Cloud Platform (GCP) for supporting analytics infrastructure.
Preferred Qualifications:
- Experience with Phone Tracking platforms.
- Familiarity with Power BI
- Understanding of CRM systems and integrations (e.g., Salesforce).
- Basic SQL skills for querying and analyzing datasets.
- Bachelor’s degree in Marketing, IT, Data Analytics, or a related field.
Personal Attributes:
- Strong analytical and problem-solving skills, with great attention to detail.
- Excellent written and verbal communication skills, capable of translating technical concepts for non-technical audiences.
- Self-motivated, proactive, and able to manage multiple priorities effectively.
- Collaborative and adaptable, thriving in a fast-paced, digital-first environment.
Great Place to Work
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Passionate Explorers - We are proud of our history and are driven to create more.
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‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.
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Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.
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Genuine Interactions - We want all people to be their true selves.
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Humble Leadership - We have a short distance between leaders and teams.
About the company
Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery-hybrid expedition cruise ships to banishing heavy fuel oil and single use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel.
For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with.
We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life-changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose-built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents.
Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can-do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way.
As a newly branded company built on a 130-years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state-of-the-art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC.
One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose - we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hybrid Explorer shipsHX Expedition has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.
Beach cleanupsHX Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.
HX Expedition FoundationOur HX Foundation is a dedicated charity supporting local communities and environmental initiatives solely on the areas where HX’s Expedition ships sail, from the Arctic and Alaska to the UK, Galápagos Islands and Antarctica.
Miles Baker | Contact Person
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