Product & Partnerships Marketing Specialist

Job Description

Epassi’s purpose is to boost everyday well-being. We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into one mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.

About the Role
Are you passionate about building strong partnerships, developing impactful marketing initiatives, and crafting compelling product narratives? Epassi Sweden is looking for a Product & Partnerships Marketing Specialist to join our team. In this role, you’ll have a unique opportunity to bridge the worlds of merchant collaboration and product marketing. You’ll work to strengthen relationships within our merchant network—the partners who help make Epassi’s services exceptional—while showcasing the value of Epassi's innovative digital solutions and products to the market.

Key Responsibilities

• Define and refine clear product positioning and messaging to differentiate Epassi’s offerings in the market.
• Lead marketing projects for the EpassiBike, and other new product offerings, ensuring alignment with overall marketing and business goals.
• Develop and execute marketing campaigns to connect new partners and merchants to Epassi Sweden.
• Manage and maintain some product-based services, like the e-commerce site for EpassiBike and the merchant portal.
• Coordinate PR and co-marketing activities with partners and merchants to enhance mutual brand awareness.
• Create and implement go-to-market (GTM) strategies, including content development and distribution, to support product launches and campaigns.
• Create engaging content for and with the merchants. Build and maintain strong relationships with partners and merchants, acting as their primary marketing contact.
• Collaborate with internal teams (sales, product, and marketing) to provide enablement tools and training that highlight product value.
• Analyze the effectiveness of partner and product marketing initiatives, reporting insights and recommendations.
• Stay updated on market trends, customer feedback, and competitive dynamics to optimize strategies.

What We’re Looking For

• At least 3 years of experience in marketing, preferably in partner or product marketing.
• You have experience of working with marketing tools like Hubspot, and e-commerce platforms like Shopify, or other similar tools.
• Strong communication and relationship-building skills, creativity in crafting marketing strategies, and an ability to work collaboratively across teams.
• Fluency in Swedish and English.
• A genuine interest in connecting with partners and driving brand awareness for innovative products.
• Previous experience working with tech companies and digital solutions is an advantage.

What You’ll Bring

• Demonstrable experience organizing impactful marketing campaigns to connect new partners.
• A strong ability to coordinate PR and co-marketing activities.
• A strategic mindset to develop brand awareness initiatives and measure their effectiveness.
• Experience in positioning and messaging, as well as crafting comprehensive GTM strategies.
• A collaborative approach to sales enablement, ensuring teams are equipped to communicate product value effectively.

The position will be filled immediately when a suitable person is found, so don’t hesitate to apply as soon as possible.

The position is based in Stockholm with a hybrid working model. Please include your salary request in the application. Hiring manager is Niloofar Niknam at Epassi Sweden. If you require more information about this position, please contact [email protected].