Marketing Manager

Job Description

F-Secure makes every digital moment more secure, for everyone. For over 35 years, we’ve led the cyber security industry, protecting tens of millions of people online together with our 200+ service provider partners. We value our Fellows' individuality, with an inclusive environment where diversity drives innovation and growth. What makes you unique is what we value – be yourself, that is (y)our greatest asset. Founded in Finland, F‑Secure has offices in Europe, North America and Asia Pacific.

We are seeking a creative and data-driven Marketing Manager (B2C) to lead mobile app growth strategies, lifecycle campaigns, and partner marketing efforts. This individual will play a critical role in driving user acquisition, retention, and engagement while supporting customer success and retail teams. Strong understanding of Consumer Cyber Security solutions, experience with Tier 1 telecommunications (telco) and financial institutions, is highly preferred. This role supports accounts within the Americas (US, Canada & LATAM), as well as, Europe.

The estimated base salary for this role is $110-120k/year with commission plan. Our benefits include for example 5 weeks of vacation, private medical & life insurance, a fitness stipend, matching retirement plan and 16 weeks of paid parental leave, and much more to keep our best asset – our people – happy.

At F-Secure we want to be efficient and transparent in our recruiting. Our hiring process will consists of three interview rounds: introduction interview, team interview and final interview. Our aim is to move quickly through the steps, and inform each candidate on a timely manner whether they will proceed in the process.

Key responsibilities:

• Growth Marketing & Mobile Strategy - Drive app growth through paid, organic, and multi-channel marketing strategies. Launch campaigns to boost retention, re-engagement, and customer lifetime value (CLTV).
• Partner & Customer Success - Collaborate with partners to create adoption-focused marketing campaigns, and work with customer success teams to develop strategies based on customer needs.
• Lifecycle & Customer Engagement - Build lifecycle campaigns to improve user retention and engagement. Use personalization, segmentation, and A/B testing to optimize communications.
• Product Marketing & Go-to-Market - Lead go-to-market launches, aligning with product, design, and cross-functional teams. Create messaging, content, and materials to drive product awareness and adoption.
• Training & Enablement - Develop training resources to help retail and support teams communicate product value.
• Analytics & Optimization - Set KPIs, analyze performance, and offer data-driven recommendations.

Who are we looking for?

• 5+ years in B2C marketing with a focus on growth, lifecycle, and partner marketing.
• Strong understanding of consumer cyber security features and associated customer experience
• Proven expertise in mobile app marketing, multi-channel campaign management, and personalization tactics.
• Strong writing and creative skills to craft compelling campaigns and product-focused content.
• Familiarity with retail or customer support training and customer success initiatives.
• Knowledge of product marketing and go-to-market strategies for app and feature launches.
• Bachelor’s degree in marketing, business, or related field (master’s preferred).

Though we work mostly in a remote setting, this role may require travelling up to 25% (may also include international travel).

You get bonus points for:

• Experience in telecommunications, financial services, or technology sectors preferred.

What will you get from us

• You will work together with experienced and enthusiastic colleagues, and within F-Secure you will find some of the best minds in the cyber security industry.
• We actively encourage our Fellows to grow and develop within F-Secure, and in your career here you can find yourself contributing to any number of our other products and teams. You decide what to make of this role, what your priorities are, and how you organize your work for the best benefit to us all.
• We offer interesting challenges and a competitive compensation model with wide range of benefits. You get a chance to develop yourself professionally in an international and highly motivated team serving our customers in providing world class security, privacy and uncensored access to information online.
• You get to work in a flexible, agile, and dynamic working environment that supports individual needs. Giving our people both support and the opportunity to be in charge of their own work is something that is in our DNA.
• We are in a unique phase in our 30-year history and with curiosity and excitement in the air we see no limits for building a strong and fruitful career with us!

A security vetting will possibly be conducted for the selected candidate in accordance to our employment process.