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Sales Director, DACH

  • Applications are considered on a rolling basis
  • Bremen
  • Hybrid
  • Applications are considered on a rolling basis
  • Bremen
  • Hybrid

Have an appetite for more?

Join a leading global bakery group powered by ambitious people that are truly passionate about delivering the best in everything they do.

With business in mind and people at heart we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family.

We are searching for a Sales Director for Germany, Austria and Switzerland to join our Lantmännen Unibake team driving the development of our strong Food Service position in the DACH area.

This is what you will do

As a Sales Director, you will be responsible for driving short- and long-term sales performance in the DACH region. You’ll be a member of the management team reporting directly to the Managing Director.

Your primary focus will be to maintain our strong position within the Food Service market in Germany, identifying future growth opportunities across sales channels and product categories, and lead and developing the sales team.

If you're passionate about driving results and empowering teams, this is the role for you.

Primary areas of responsibility:

  • Develop and implement the sales strategy in aligned with local and global strategic priorities
  • Achieve the sales targets for the area
  • Negotiate contract terms and pricing in accordance with required risk models and target margins
  • Build and maintain strong, long-term customer relationships
  • Manage and utilize customer data to enhance relationships and performance
  • Understand customer challenges, preferences, and needs to provide solutions
  • Analyze market dynamics to identify opportunities and threats
  • Manage and further develop a sales team with approx. 10 employees
  • Lead and develop the sales team driving a culture of accountability, co-operation, cross functional alignment and high performance cross the entire team
  • Collaborate closely with the global sales team on an international level

Work with great people

Petra Görman
Project Manager
"I truly appreciate the help I received from Lantmännen Unibake and my contact person during the relocation."
Helvijs Siubra
Business Process Manager Commercial
"I feel empowered and have the opportunity to make a real difference. The sense of freedom and trust is incredibly motivating."
Andreas von Bülow
Supply Chain Global Graduate
"People are working towards the same goals with a clear focus - also having the long-term development of the business in mind."
Veslemoy Kihle Stavseth
HR Coordinator, Student
"I enjoy the challenges that come with my position and appreciate the autonomy I have to make decisions. The responsibilities I hold align well with my skills and career aspirations, and I feel valued and respected within my team."

Skills & Requirements

This is what you need to succeed:

You have:

  • In-depth knowledge of the national food service business
  • Several years of experience in sales management functions in the food service / B2B business , with strong customer insights
  • A passionate for understanding both consumer, end customer and distributer needs
  • Strong negotiation skills and a proven ability reach mutually beneficial outcomes
  • Analytical, detail-oriented, conceptual thinking – skilled in balancing strategic and operational demands
  • Proficiency in CRM and other sales-related software
  • A positive, solutions-driven mindset with a “can-do” attitude
  • Recognized as an accomplished leader with the ability to elevate organizations and drive structural improvements
  • Ability to lead, inspire, and mentor sales teams to achieve outstanding performance and foster professional development
  • Experience from international corporate environments
  • Degree in economics or related field ( e.g.,sales, category management, etc.)
  • Fluent in German and English

Your “power skills”

  • Business leadership and effective people management
  • Strong focus on achieving results
  • Strategic thinking with a forward-looking perspective
  • Independent and result-oriented
  • Excellent communication and collaboration skills
  • Positive, open-minded and solution-oriented approach.

What we offer to you

Lantmännen Unibake is a growing business that is ready to cater to your ambitions. We have a high-performing, open and friendly multicultural environment where we offer support and development to enhance your career and develop your competencies. In return for your commitment, drive, and enthusiasm, we offer an attractive position within a highly successful international bakery group, where you will be able to directly impact the business and have the possibility to grow your career.

Place of work:

The Lantmännen Unibake Germany office is located in Bremen. However, as a Sales Director your work location can be flexible within Germany.

Sounds interesting?

We will interview ongoing so please don’t hesitate to send your application by submitting your CV and motivational letter as soon as possible to Manfred Wulf, InCharge Management, [email protected]. If you have any questions about the position or recruitment process you are also welcome to contact InCharge Management.

All applications must be completed in English and will be treated confidentially.

About the company

Lantmännen Unibake is a leading global bakery company within the Lantmännen Group. With expertise in bakery products for food service and retail, we serve consumers around the clock and across the world every day. The aim is to make bread and pastry a profitable business for our customers through tasty, high-quality products and innovative solutions and based on a sustainable mind-set and excellent food safety standards. Headquartered in Copenhagen, Denmark, Lantmännen Unibake operates modern bakeries around the world and has sales in more than 60 countries. The brand portfolio comprises a range of well-established B2B and BtC brands e.g. Schulstad Bakery Solutions, Schulstad, Bonjour, Vaasan, Pastridor and Hatting. Lantmännen Unibake has a turnover of EUR 1.1 billion and employs more than 6,000 people in 20+ countries. Appetite for more? Visit us at www.lantmannen-unibake.com


#1It goes right. Right from the start. New people start at Lantmännen Unibake every day. We’re used to creating the right beginning, right from day one. We’re ready for you.

#2Baking is a people business. Lantmännen Unibake has flour on its hands and people at its heart. The whole process of making everyday products takes team work, open-ness and mutual respect.

#3It's a group thing. Working for a global business is different. You feel connected to something bigger. Your team has a higher purpose. Ripples turn into waves.

#4It's about baking the future. We are taking baking further. Not just geographically but in terms of innovation. We have a proud heritage but we want to explore new products, markets and opportunities.

#5Diversity is a reality. Not an ambition. Not only are we global, we hire a multitude of nationalities. At the moment, your future colleagues come from more than 40 countries.

Manfred Wulf, InCharge Management | Contact Person

I'm interested
Lantmännen Unibake

Bremen | Hybrid
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