Marketing Manager Norway

Arbetsuppgifter

Marketing Manager Norway
We are seeking a dynamic and strategic Marketing Manager to lead our marketing efforts for our Norwegian entity, Håndverksdata. This role requires a versatile, hands-on person who will drive brand presence, lead generation, and market growth while managing both strategy and execution. You’ll mentor a small team, take an operational role in overseeing key marketing initiatives, and collaborate with cross-functional teams to ensure we remain the clear industry leader!

Key Responsibilities:

• Develop and implement marketing strategy: Focus on lead generation and growth by aligning marketing efforts with the company's overarching goals.

• Team leadership: Lead and mentor a small team, which may include a Content Manager and/or Project Manager.

• Campaign management: Plan and execute marketing activities such as events, trade fairs, partnerships, and local campaigns.

• Brand ambassador: Ensure consistency in branding across all marketing channels.

• Digital marketing optimization: Collaborate with central teams to enhance digital marketing and inbound lead generation.

• Sales collaboration: Work closely with the Sales Development team to support outbound marketing success.

• Performance tracking: Monitor key performance indicators (KPIs) and report on the return on investment (ROI) of marketing activities.

• External relationship management: Manage partnerships, agencies, and media to maximize market visibility.

• Budget management: Oversee and optimize the marketing budget to meet objectives efficiently.

• Market analysis and ICP ownership: Own and refine the Ideal Customer Profile (ICP), adjusting based on data and market trends.

• Competitive analysis: Stay ahead of market trends and competitors, identifying opportunities and challenges to keep the strategy relevant.

Qualifications:

• Strong leadership skills with a track record of coaching and guiding teams.

• Expertise in both strategic marketing and hands-on execution.

• Experience in brand management, digital marketing, and event planning.

• Experience working in B2B.

• Ability to analyze data, track KPIs, and adjust tactics based on insights.

• Strong communication and collaboration skills, particularly with sales and product teams.

• Budget management experience.

• Used to operating and thriving in a fast-paced, evolving market environment.

Why Join Us?

This is a unique opportunity to play a critical role in shaping the marketing direction for Håndverksdata in an ever-growing market segment! You will be part of the HVD Group vision, playing a central part in transforming the entire construction and skilled trades industry. Our mission is to empower all our customers to embark on a digitalisation journey, where we enable and improve both their efficiency, profitability and sustainability.