Marketing Manager

Job Description

About The Albert Group

The Albert Group is a global provider of EdTech solutions for schools and families. Founded in 2015, our mission is to democratize education and give every child the opportunity to reach their full potential. Through our portfolio of educational apps, media and hands-on kits, we make learning engaging and personalized in order to have the greatest impact on young learners.

The Group consists of six brands – Albert, Sumdog Strawbees, Swedish Film, Jaramba and Holy Owly and delivers educational tools for both B2B and B2C customers with core markets in the US, UK and Sweden.

About the role

The B2B Marketing team currently manages two of the B2B brands selling into schools – Sumdog and Strawbees. Reporting to the Head of Marketing, you’ll be joining a cross-brand team of six, but will focus the majority of your time driving growth for Strawbees in our core US market.

Strawbees is a globally recognized STEAM education company, offering innovative learning solutions to empower students and educators in hands-on creative exploration. We emphasize learning by doing through robotics, programming, and building tools that make education fun and engaging.

Working as part of the broader RevOps team, which includes Sales, Support and Customer Success, you’ll be growing the awareness and recognition of the Strawbees brand within US schools and districts to help drive company growth objectives. The role is full time and located in Sweden or the UK to enable regular opportunities to meet with team members.

Key Responsibilities:

Content Production

• Oversee the production of engaging content across multiple platforms, including social media, website, and email campaigns.
• Develop and manage content calendars, including monthly event campaigns, blog posts, and webinars.
• Acquire case study and testimonial content to bolster trust and engagement in the STEAM community.

Campaign and Project Management

• End-to-end management of marketing campaigns and projects from planning through to execution, monitoring and analysis.
• Collaborate with cross-functional teams including Design, Product and Sales and external partners to ensure smooth project execution.
• Analyze marketing performance data, make informed adjustments, and report on key metrics to improve ROI.
• Collaborate with internal data analysts to refine audience targeting and content relevancy, driving continuous improvements in campaign effectiveness.

Digital Marketing & Execution

• Oversee digital ad campaigns on platforms like Meta, Google, and X, focusing on both organic and paid strategies.
• Optimize high-quality organic website traffic through SEO and social media management.
• Leverage marketing automation tools for personalized customer journeys, to generate and nurture leads.

Branding & Communication

• Act as the ‘global’ brand guardian, ensuring consistency in messaging, tone, and visual identity across all Strawbees channels.
• Stay up-to-date with what is happening in the US STEAM/STEM industry and share key market and customer insights with internal stakeholders to support business decisions.
• Build and nurture relationships with key brand ambassadors and STEAM influencers, securing podcast features and editorial opportunities.

Webshop and ecommerce

• Developing and executing strategies to drive growth, engagement, and a seamless customer experience via our Strawbees webshop.
• Ensure the shop aligns with Strawbees’ brand vision, resonates with our audience, and meets our business objectives within the US STEAM education market.