Digital Marketing Manager

Job Description

Are you passionate about driving website performance and lead generation in a dynamic B2B environment? Join the HVD Group as a Digital Marketing Manager and play a key role in optimizing our digital presence. We're looking for someone with a deep understanding of SEO, paid search strategies, and a track record of boosting conversions through targeted digital marketing efforts. If you thrive in a collaborative, data-driven environment, this could be the perfect role for you!

Key Responsibilities:

• Monitor and analyze website performance metrics, focusing on conversion rates, user engagement, and lead generation for assigned brands.
• Develop and execute comprehensive SEO strategies tailored for B2B audiences to improve search visibility and organic traffic.
• Oversee paid search campaigns, ensuring they align with lead generation goals and effectively drive quality traffic to the sites.
• Collaborate with content managers to create and optimize website content that attracts and converts visitors.
• Liaise with the local marketing manager to align digital strategies with overall marketing objectives, always maintaining a lead generation mindset.
• Communicate and coordinate with external agencies for paid search campaigns, setting clear performance expectations and requirements to maximize inbound traffic.
• Identify and implement website changes to enhance user experience and increase conversion rates for visitors.
• Stay updated on digital marketing trends and best practices specific to B2B to continuously improve website performance and lead generation efforts.

Skills and Experience:

• Proven experience in digital marketing, with a focus on website management and optimization for lead generation in a B2B environment.
• Strong understanding of SEO principles, paid search strategies, and tools relevant to B2B.
• Experience working with digital marketing agencies to drive successful paid search campaigns.
• Excellent analytical skills, with the ability to interpret data and make informed decisions that impact traffic and conversions.
• Strong communication skills and ability to work collaboratively across teams.

Working Relationship: The Digital Marketing Manager will report to the Marketing Director in Sweden and work closely with content managers and the local marketing managers for each market within the HVD Group.

Join Us! If you're ready to take the next step in your digital marketing career and have a passion for enhancing online performance in the B2B sector, we'd love to hear from you! Apply today and be part of our innovative and growing team at HVD Group.