Tech Lead CRM & Loyalty - Scandic Hotels Group, Stockholm, Sweden (Office/Hybrid)
- Applications are considered on a rolling basis
- Stockholm
- Hybrid
At Scandic Hotels, we are on an exciting journey of digital transformation. 2023 marked another record year with strong results and high momentum in our development. We are commercially and financially stronger than ever, and we are now accelerating the pace to grow our portfolio and excel within digitalization. With a lot of curiosity and a truly customer-centric approach, we aim to develop the next generation of digital experiences for our guests.
As our Tech Lead, you will play a key role in enhancing our CRM systems and Loyalty program. You will collaborate with cross-functional teams to drive customer engagement, improve loyalty initiatives and enhance guest satisfaction. Your primary mission will be to lead and mentor team members, manage technical platforms and ensure efficient resource allocation and prioritization. You will collaborate across our Customer Journey tech department and work closely with business stakeholders optimize customer segmentation, personalized communications and loyalty campaigns. This role offers the opportunity to influence the technical landscape and drive business development in a dynamic work environment.
Main Activities:
- Develop and manage all platforms related to CRM, Loyalty and Marketing communication to ensure a stable and efficient solution
- Establish and oversee and efficient organization structure to manage these platforms effectively
- Lead and mentor team members, promoting collaboration and engagement
- Work closely with business stakeholders to define requirements
- Ensure data accuracy, system performance and compliance with privacy regulations
- Facilitate data accessibility across platforms and ensure continuous management of customer data
- Provide architectural and design directions related to CRM, Loyalty and Marketing technologies
Work with great people
Skills & Requirements
Who are you?
- Strong background in MarTech, including marketing automation and personalization
- Proficiency in Salesforce Marketing tech stack
- Previous experience leading a team
- Strong technical capabilities and strategic thinking
- Experience working with continuous delivery methodologies
- Ability to effectively collaborate with business stakeholders
- Strong process and data competence with an understanding of business value
- Experience in retail and/or hospitality is considered advantageous
- Excellent communication skills in both Swedish and English
About Scandic:
Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 58,000 hotel rooms in operation and under development in six countries. Scandic Friends is the biggest loyalty program in the Nordic hotel sector.
Scandic is highly committed and proactive when it comes to Diversity & Inclusion initiatives. We are also a responsible corporate citizen and actively engaged in sustainability efforts. We have a long legacy of driving sustainability action in the hospitality industry. With around 20 000 team members, over 10 million guests and 4 million meetings a year – we have great power to drive transformation and inspire change at scale, for a better and more sustainable tomorrow.
Our HQ is situated in newly renovated spaces right by Hagaparken on Sveavägen 167 in Stockholm. We love to be in the office but are a flexible workplace and offer a hybrid setup that suits our team members. Join in on our warm and inclusive culture and take part in all our different social activities.
Other:
This is a full-time employment.
We only accept applications through our website. All applications will be processed continuously, so please apply as soon as possible.
We are not able to provide any relocation assistance and will therefore only accept applicants already based in Sweden.
If you have ambitions to develop, we will give you the opportunity to grow in your role. The development opportunities within our organization are endless. We are looking forward to welcoming you to Scandic.
Great Place to Work
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Professional and personal development
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Partner discounts
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Family & Friends discounts
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Discounts when eating, drinking & staying with us
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Flexible office working hours
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Competitive pension scheme
About the company
We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking – contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.
Do you share our values?
BE A PRO BE YOU BE CARING BE BOLD
Visste du att...TOM
TOM...uppmuntrar alla att göra skillnad för miljön och att det var en av våra kollegor inom housekeeping som kom på idén om ”häng-upp-handduken”.
TOM...i Sverige blivit rankad som besöksnäringens mest attraktiva arbetsgivare flera år i rad, i Visitas årliga undersökning.
TOM... bara serverar kaffe som serveras är ekologiskt och Fairtrade eller UTZ-certifierat.
TOM...tack vare vårt stora miljöengagemang, blivit rankad som branschens mest hållbara arbetsgivare elva år i rad, av Sustainable Brand Index.
TOM...under 2014 inledde ett samarbete med organisationen Real Stars, centrerat kring ”Fair Sex”, dvs. arbete mot människo- och sexhandel.
Did you know that...TOM
TOM... Scandic was the first hotel chain to ask our guests to re-use their towels. Today, the hang-up-your-towel concept is standard at hotels around the world.
TOM... More than 4 out of 5 of our hotels are eco-labelled and the proportion is growing all the time.
TOM... we only serve coffee that is ecologic, and FairTrade or UTZ-certified.
TOM...thanks to our engagement in sustainability matters we have been named the most sustainable brand in the hotel industry, eleven years in a row, by Sustainable Brand Index.
Michaela Liljedahl | Contact Person
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