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Global CRM Strategic Journey Planner

Hurtigruten is one of the world’s great journeys, sailing and caring for the Norwegian coast since 1893. We are proud to be a national icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.

Our Original voyages connect 34 coastal communities. It is the classic way to travel the Norwegian coast as a local and has rightly become known as ‘The World’s Most Beautiful Voyage’.

To mark our 130-year anniversary, we launched an exclusive range of Signature cruises. These premium sailings showcase our favourite places of Norway’s coast with several hours spent in each port.

Along with HX and Hurtigruten Svalbard, we are part of Hurtigruten Group, the global leader in sustainable, inspirational adventure travel, employing more than 2,400 staff and crew from over 50 nationalities.

Despite our 130-year heritage we still have room to grow! We now need a Global CRM Strategic Journey Planner to optimize our customer engagement strategy by leveraging Salesforce and other marketing technology to design and implement seamless customer journeys. As a Strategic Journey Planner, you will collaborate with cross-functional teams to ensure effective utilisation of Salesforce tools. Leverage customer data and channel mix to drive increased customer engagement across the entire customer journey, to deliver against revenue targets.

Work with great people

Ragnhild Sanderud
VP Chief of Staff
"I Hurtigruten får jeg jobbe med spennende problemstillinger i et dynamisk miljø. Vi har et unikt produkt som det er utrolig givende å få ta del i og videreutvikle."
Linn Grønli Smith
Team Lead – Crew Center
"Mine medarbeidere tar utfordringer på strak arm, er endringsvillige og lojale, og vi har et kollegialt samhold. Det gjør meg stolt."
Mona Iren Bratteng
"Å jobbe i resepsjonen på Hurtigruten er spennende og variert. Siden jeg begynte i 2014 har jeg sett mye glede hos gjestene når vi oppfyller deres drøm."
Linn Bjørgen
"Det er spennende og lærerikt å seile langs norskekysten i varierte værforhold, sommer som vinter."
Simen Opdahl
"Det er givende å holde skipet i god stand. Varierte dager med fortøyning og godshåndtering."
Lovisa Kaasa
"Mangfoldet er fantastisk. Alltid nye mennesker, situasjoner og opplevelser. Spennende og givende!"
Stine Hovelsen Hjelseth
"Det jeg liker best med å jobbe i Hurtigruten er at dagene er så varierte og innholdsrike."
Kasper Kvalvik
"Det er veldig givende med flotte kollegaer og varierte dager. Alltid hyggelig å møte nye gjester."
Tonje Larsen
Kokk og Konditor
"Vi har et veldig stort og spennende læringsmiljø. Du lærer hver dag og du blir aldri utlært."
Monton Buaon
"Vi har et veldig fantastisk arbeidsmiljø, og alle kollegaene er kjempe hyggelige og støtter hverandre."
Lykke Eidsvoll Lund
"I Hurtigruten blir alle som en familie, enten om du er gjest eller ansatt."
David Lam
Expedition leader
"The best thing about the job is the variety from day to day, the contact with the guests and the nature experiences."
Kjell Armand Stub
Chief engineer
"No one is better than the weakest. It's about building each other up and giving room to try. Here in Hurtigruten, you always have someone to lean on."
Tony Pedersen
"Vi er et godt team der vi alle samarbeider og får jobben gjort på en effektiv og bra måte."

Skills & Requirements


  • Using Salesforce, Salesforce Marketing Cloud and CDP to own the CRM execution across email, push, SMS, DM and social using in depth understanding of each channel's technical capability and role within the customer journey.
  • Deliver a dynamic, automated, personalised customer lifecycle experience that is customised to the different customer journeys.
  • Demonstrate the power of personalisation to elevate CRM as a vehicle to grow customer engagement and business revenue.
  • Support with overarching and individual campaign OKR development, including forecasting.
  • Lead campaign reporting and insight performance evaluations and collaborate closely with data analysts to extract insights and learnings for future planning.
  • Keep abreast of Salesforce and Salesforce Marketing Cloud updates and new features that can be incorporated into existing or new workflows.
  • Continuously optimise performance through developing a testing plan to extract maximum ROI/LTV.
  • Maintain curiosity around email and mobile marketing trends and the competitive landscape.
  • Strategic project and programme management to upgrade CRM capabilities and platforms to deliver an omni-channel experience.
  • Develop creative briefs and QA documentation to support quality of campaign output.
  • Ensure journey plans, configurations are documented and kept up to date.
  • As needed, create content, and build emails to support journey strategies.

Qualifications & Skills:

  • 3+ years’ experience in Strategic Journey Planning, preferably B2C.
  • Experience working client or agency, ideally in a global role.
  • Proven experience managing complex CRM programmes.
  • Strong experience using Salesforce, Salesforce Marketing Cloud (or similar technology) and CDP.
  • Stakeholder management and collaboration skills.
  • Experienced in Ampscript, HTML, PowerBI and Google Analytics.
  • Proficient in data querying (SQL).
  • Customer focused; data driven and a strategic thinker.
  • Stakeholder management.
  • Strong attention to detail, whilst working in a fast-paced environment.
  • Good organisation and prioritisation skills.
  • Strong analytical skills with the ability to translate data analysis into useful insights.
  • Customer journey mapping.
  • You recognize yourself in our values; We inspire, we empower, we care and we explore.

What’s in it for you?

  • Competitive salary and employee benefits.
  • This role provides an opportunity to grow as we look to establish ourselves as a data driven, customer centric CRM team that you can be a part of shaping.
  • Inspirational and friendly work environment in a dynamic team.
  • Staff rates on our ships
  • Hybrid working arrangements, with 3 days in the office and 2 flexible days.
  • Modern and centrally located office in either Oslo or London

Location: London/Oslo

All applications must be in English.

Great Place to Work

  • Play your part

  • Inspire the Adventure

  • Make tomorrow better

About the company

We are an iconic brand at the heart and soul of the Norwegian coast, sailing ‘The World’s Most Beautiful Voyage’ for over 130 years. Through our sailings, our guests don’t just travel Norway, they live its legendary landscapes, its culture, and cuisine.

Aboard with us are local Norwegians, who travel with us either on holiday or to visit friends and family along the coast, and international travellers who come for the fjords, mountains, and archipelagos Norway is so famous for, as well as the enchanting Northern Lights.

Our aspiration is to create heart-felt stories that resonate with our audiences, chronicling the beauty and culture of Norway, and the people who live, work, and visit this special part of the world.

Quick overviewTOM

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.

Forbud mot engangsplastHurtigruten Group er det første store reiseselskapet som fjernet engangsplast fra hele flåten og hotellene våre.

Hurtigruten FoundationStiftelsen har fokus på bevaring av truede arter og bekjemper plast- og havforurensning.

Anniken Nilsen | Contact Person

I'm interested
Hurtigruten Norway

Multiple locations | Hybrid
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