Senior Brand Manager
- Stockholm
- Hybrid
Are you passionate about brand building and eager to play an important role in growing the Toca Boca brand while fostering generations of playful people?
In this 12 month fixed term role as the Senior Brand Manager for Toca Boca, you will be responsible for overseeing all in-market executions. You will be accountable for implementing the annual brand strategy and activation plan, anchored in Toca Boca’s Brand Foundations and the studio's annual business priorities. You will deliver high-impact campaigns and initiatives from concept through completion, balancing short-term business needs with the long-term vision of fostering generations of playful people who play well together.
Skills & Requirements
What you’ll be doing:
Overseeing all activations for the Toca Boca brand, ensuring alignment with the 3-Year Brand Strategy and Toca Boca Brand Foundations, including but not limited to 3rd Party Collaborations, Employer Branding, PR, licensing, and IRL Events.
Executing our 3rd Party Collaboration strategy (covering Brand, Music, and Influencer Collaborations) to deliver on our brand values and strategy, with the goal of building awareness, engagement, and retention, ensuring Toca Boca is a relevant and aspirational brand for tweens.
Proposing marketing research projects to gain brand and consumer insights in support of improved marketing strategy and communications.
Acting as Line Manager for the Influencer Marketing Specialist and Brand Partnership Consultant.
Is this you?
You have experience in developing and executing comprehensive brand strategies, with a passion for building and nurturing a strong brand presence.
You thrive on building strategic partnerships and collaborations, understanding their impact on KPIs such as brand awareness and consumer affinity. You’re adept at working with various stakeholders to deliver high-impact campaigns that resonate with your target audience.
You excel at proposing and implementing marketing research projects that provide valuable brand and consumer insights, supporting the continuous improvement of marketing strategies and communications.
You’ve successfully managed marketing budgets, ensuring efficient planning, spending, and tracking to maximize brand impact. You’re skilled at overseeing brand tracking initiatives and collaborating with external agencies and vendors to achieve brand objectives.
Your collaborative approach, combined with exceptional communication skills, allows you to work effectively with team members and partners alike. You’re fluent in spoken and written English, and you bring an analytical mindset to evaluate and enhance the performance of marketing campaigns.
This is us!
Play is in our DNA. At Toca Boca, we make playful, safe spaces where kids can have fun and feel free to be themselves. Over 60 million kids from all over the world play our games every month. Toca Boca World is our biggest game yet, with multiplayer game Toca Boca Days launching in select markets through 2024. Are you in? Let’s play.
Good to know!
This is a 12 month parental leave cover, based in our Stockholm studio with a hybrid working model (part office, part working from home). We apply a 6-month probationary period. You’ll need to be located in Sweden as we are unable to support relocation or offer fully remote work. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you need to be fluent in English. Your application should therefore be in English. #LI-Hybrid
About the company
Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.
With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.
What We Look ForTOM
CollaborationAmazing ideas come from anywhere. We believe transparency, honesty and constructive communication are crucial for making great things.
PlayfulnessOpen. Curious. Creative. Leaving room for spontaneity is important to us for creating a fun and playful work environment.
Standards of QualityGood enough is never good enough. We strive to innovate and evolve our craft, and we’d never get there without working together toward our visions.
PassionWe all share in the excitement of making great things together. It's what drives us to do the things we do.
ResponsibilityWe take ownership and pride in everything we do. From gender to accessibility — we are dedicated to inclusivity.
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