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Product Manager - Research Instruments

  • Applications are considered on a rolling basis
  • Gothenburg
  • Hybrid
  • Applications are considered on a rolling basis
  • Gothenburg
  • Hybrid

Smart Eye’s Research Instruments business unit develops sophisticated eye tracking systems and delivers them to world-renowned research organizations. The systems combine advanced cameras, illumination modules and top performing algorithms, enabling customers to collect data in any environment. Research Instruments offers eye tracking systems for a wide range of industries and applications as well as product integration, embedding Smart Eye’s head, face and eye tracking technology into other products and devices. This integration lets humans interact with machines in innovative ways, while also enabling new tools for understanding human-machine interaction. As an example, Smart Eye’s technology plays a vital role in the growing assistive technology market, breaking down barriers for individuals with disabilities.

We are constantly growing and are now looking for a Product Manager who want to join our team.

Smart Eye provides a high-tech work environment in an exciting and expanding business.

You will be given very good opportunities for personal development, challenges and great fun. You will also be working with highly talented people and be a part of our open, inclusive and creative culture. We believe in true teamwork, where everyone is important.

You can find our modern office next to Järntorget, in the city-centre of Gothenburg, with great access by bus, bike, tram, boat and car. On top of that, our espresso machine makes the best coffee in Gothenburg!

Your Role

As a Product Manager you are responsible for the successful development, launch, and ongoing management of software products that meet the needs of customers while aligning with the company's strategic goals.

Product Strategy : Develop and execute a comprehensive product strategy aligned with the company's overall objectives. This involves conducting market research, analyzing industry trends, and understanding customer needs and pain points to identify opportunities for product innovation and differentiation.

Roadmap Planning : Define and prioritize features and functionalities for the product roadmap based on customer feedback, market analysis, and business priorities. Work closely with cross-functional teams, including development, design, and marketing, to ensure alignment and buy-in.

Requirement Gathering and Prioritization : Collaborate with stakeholders to gather requirements, define user stories, and prioritize feature development based on business value, customer impact, and technical feasibility. Use agile methodologies to manage the product backlog and ensure timely delivery of features.

UX/UI Design : Work closely with UX/UI designers to create intuitive and engaging user experiences that drive adoption and satisfaction. Conduct usability testing and iterate on designs based on user feedback to continuously improve the product.

Go-to-Market Strategy : Develop and execute go-to-market plans for new product launches, including pricing strategy, positioning, messaging, and promotional activities. Collaborate with marketing and sales teams to generate awareness, drive demand, and achieve revenue targets.

Customer Feedback and Iteration : Act as the voice of the customer within the organization, gathering feedback through various channels such as customer interviews, surveys, and analytics. Use insights gained to iterate on the product, prioritize enhancements, and address customer pain points.

Performance Monitoring and Optimization : Define key performance indicators (KPIs) to measure the success of the product and track progress over time. Analyze data and metrics to identify opportunities for optimization and continuous improvement, such as increasing user engagement, retention, and conversion rates.

Stakeholder Management : Build and maintain strong relationships with internal stakeholders, including executives, engineering teams, sales teams, and customer support. Communicate product vision, progress, and key milestones effectively to ensure alignment and support across the organization.

Market Analysis and Competitive Intelligence : Stay informed about market trends, competitive landscape, and emerging technologies relevant to the product domain. Use this knowledge to identify opportunities for differentiation and develop strategies to maintain a competitive edge.

Compliance and Regulatory Requirements : Ensure that the product complies with relevant industry standards, regulations, and data privacy laws, such as GPSD and GDPR in the context of the European Union.

Overall, as a Product Manager at Smart Eye, you play a pivotal role in driving the success of your products by combining market insights, customer empathy, and strategic vision to deliver value to both customers and the business.

Reporting to: Ulf Löfberg, Vice President Research Instruments
Location: Smart Eye AB, Headquarters (Gothenburg)

Skills & Requirements


  • University degree within relevant Engineering discipline.
  • Experience of Software Development
  • Experience of Product Management within Software
  • Experience of eye trackers or other biometric sensors
  • Experience of having a leading role in development teams, either as a technical lead, a scrum master or technical project manager.

Your Profile

We welcome all types of personalities and believe in a true mix of people to create a dynamic work environment.

  • Ability to work independently in an environment that changes rapidly.
  • A positive, enthusiastic, open, entrepreneurial attitude and a willingness to work closely with customers as well as other functions within Smart Eye to achieve the growth.
  • Strong analytical, creative skills. Independent, Self-driven, Thorough, Curious and with a strong interest in new technologies.
  • Communication skills with fluency in English. Other languages are a merit.

Since we are working on a global market, you will be travelling and meeting customers on a regular basis.

Interviews are held on a continuous basis, so we highly recommend that you submit your application at your earliest convenience. Welcome with your application.

Great Place to Work

  • Human

  • Ethical

  • Groundbreaking

  • Perseverant

  • Brilliant colleagues from around the world

  • Open, collaborative, warm and fun company culture

  • Flexible work schedule

  • Individual wellbeing & our families are a priority

About the company

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Together with our subsidiaries Affectiva and iMotions, we are bridging the gap between humans and machines for a safe and sustainable future.

Today, our technology is embedded in next-generation vehicles, leading the way towards human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our Research Instruments offer unparalleled insights into automotive, aviation, assistive technology, behavioral science and many more fields.

Our subsidiary Affectiva is humanizing technology by pioneering Emotion AI, helping companies gain a deeper understanding of how consumers engage with their content, products and services, in automotive, media & entertainment, market research and beyond.

Our subsidiary iMotions provides the world’s leading biosensor software platform, that synchronizes data streams in real time from multiple sensors.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore and China. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, over 1,300 research organizations around the world, 70% of the world’s largest advertisers and 28% of the Fortune Global 500 companies.

Visit www.smarteye.ai for more information.

2023Smart Eye Announces 12 Driver Monitoring System Design Wins with New Japanese Customer

2023Smart Eye Signs Breakthrough Deal for AIS Driver Monitoring System for Fleets with Linde

2022Smart Eye receives new Driver Monitoring System (DMS) design win from one of Europe's largest OEMs.

2022Smart Eye named a CES 2022 Innovation Awards Honoree for Smart Eye Automotive Interior Sensing.

2021Smart Eye Acquires iMotions, developer of the world’s leading software platform for studying human behavior, to unlock potential for multi-modal, human behavioral research.

2021Smart Eye acquires Emotion AI pioneer Affectiva, merging two complementary teams and technologies into a transatlantic AI powerhouse.

2021Smart Eye AB receives a new design win from one of China’s largest OEMs.

2020Smart Eye receives its biggest order yet of 24 new design wins. In total, the company now has received 81 design wins with 12 automakers.

2020Smart Eye exhibits for the first time at CES in Las Vegas with great success. Interior Sensing is introduced among other technologies

201927 design wins received during 2019, 14 of which with a global Korean OEM and 13 of which with leading Japanese and European OEMs, respectively.

2019It is announced that the BMW 3-series, BMW Z4, BMW X3, BMW X4, BMW X5 and BMW 8-series includes Smart Eye’s technology.

2019The Smart AIS product is launched. For automotive aftermarket, launched in Shanghai in June 2019.

2019EU approves a regulation that all motor vehicles shall be equipped with driver drowsiness, attention and distraction warning systems between 2022-2026.

2018Additional design wins for an existing European customer.

201818th design win from one of China’s largest car manufacturers with SOP 2019. The order value is estimated to exceed 100 MSEK and 23 design wins in total.

2018Opening of offices in Tokyo, Japan and Chongqing, China.

2017The first time that eyetracking software is being procured for all car models of a production platform at the same time and 13 design wins from a European premium car manufacturer.

2017US office opened in Detroit.

2017Design win with a European premium car manufacturer with SOP 2019.

2016IPO at First North Nasdaq OMX Stockholm.

2015Launch of Aurora, a removable, high-precision screen metering system.

2008Embedded AntiSleep, a collaboration with Visteon whereby the system is integrated in a camera with a built-in processor.

2005AntiSleep is launched for the automotive industry as the first system with a camera and full 3D measurement.

2002Smart Eye Pro® is launched with three cameras and measurement in 3D; the first customer is Delphi Automotive.

2001First system sale of two cameras to SAAB Automobile.

1999Smart Eye is founded

Ulf Löfberg | Contact Person

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Smart Eye AB

Gothenburg | Hybrid
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