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Director Business Development

Smart Eye is leading the global market for Driver Monitoring Systems, which will soon be a standard component in every car. Monitoring the driver behavior is safety critical both for normal driving as well as for autonomous driving. We are constantly growing and are now looking for a Director Business Development who wants to join our team.

Smart Eye provides a high-tech work environment in an exciting and expanding business, specializing in advanced driver monitoring systems and in-cabin sensing software for the automotive industry. Our cutting-edge technology is designed to enhance safety and driver experience in vehicles, and we are seeking a highly motivated and experienced Director Business Development to drive international sales growth and expand our market presence with Tier 1 suppliers and OEMs.

You can find our modern office close to Järntorget, in the city-centre of Gothenburg, with great access by bus, tram, bike boat and car. On top of that, our espresso machine makes the best coffee in Gothenburg!

Your Role

As Director Business Development, you will be responsible for developing and executing a strategic sales plan to drive the adoption of our driver monitoring systems and in-cabin sensing software within the international automotive market. The successful candidate will work closely with Tier 1 suppliers and OEMs to understand their needs, promote our products, and establish long-term partnerships. The role requires a deep understanding of the automotive industry, strong technical knowledge of driver monitoring systems and a proven track record of success in international sales.

Reporting to: VP Automotive, Solmaz Shahmehr

Location: Smart Eye AB, Headquarters (Gothenburg), Germany or USA (Michigan)

Skills & Requirements


  • Develop and implement a comprehensive sales strategy to drive international sales growth of driver monitoring systems and in-cabin sensing software within the automotive industry.

  • Identify and prioritize target Tier 1 suppliers and OEMs to establish and maintain strong business relationships.

  • Understand customer requirements and work closely with our technical and product teams to customize solutions that meet the specific needs of each customer.

  • Collaborate with internal cross-functional teams to ensure successful product launches and customer satisfaction.

  • Lead negotiations and work closely with legal and finance teams to finalize contracts and agreements.

  • Provide accurate sales forecasts, reports, and market intelligence to senior management.


  • Bachelor's degree in Engineering, or a related field; MBA or advanced technical degree is a plus.
  • Proven track record of at least 5 years in international sales within the automotive industry, with a focus on selling advanced automotive technologies or software solutions to Tier 1 suppliers and OEMs.

  • Deep understanding of driver monitoring systems, in-cabin sensing software, and automotive safety technologies.

  • Strong negotiation, communication, and presentation skills.

  • Ability to travel internationally as needed.

Your Profile

Smart Eye is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We welcome all types of personalities and believe in a true mix of people to create a dynamic work environment.

  • Ability to work independently in an environment that changes rapidly.
  • A positive, enthusiastic, open, entrepreneurial attitude and a willingness to work closely with customers as well as other functions within Smart Eye to achieve the growth.
  • Strong analytical, creative skills. Independent, Self-driven, Thorough, Curious and with a strong interest in new technologies.
  • Communication skills with fluency in English. Swedish and other languages are a merit.

Interviews are held on a continuous basis, so we highly recommend that you submit your application at your earliest convenience. Welcome with your application.

We offer a competitive compensation package, including base salary, commission, and benefits.

If you are passionate about cutting-edge automotive technologies and have a proven track record of driving international sales within the automotive industry, we would love to hear from you. Join us in shaping the future of automotive safety and driver experience with our innovative driver monitoring systems and in-cabin sensing software.

Great Place to Work

  • Human

  • Ethical

  • Groundbreaking

  • Perseverant

  • Brilliant colleagues from around the world

  • Open, collaborative, warm and fun company culture

  • Flexible work schedule

  • Individual wellbeing & our families are a priority

About the company

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Together with our subsidiaries Affectiva and iMotions, we are bridging the gap between humans and machines for a safe and sustainable future.

Today, our technology is embedded in next-generation vehicles, leading the way towards human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our Research Instruments offer unparalleled insights into automotive, aviation, assistive technology, behavioral science and many more fields.

Our subsidiary Affectiva is humanizing technology by pioneering Emotion AI, helping companies gain a deeper understanding of how consumers engage with their content, products and services, in automotive, media & entertainment, market research and beyond.

Our subsidiary iMotions provides the world’s leading biosensor software platform, that synchronizes data streams in real time from multiple sensors.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore and China. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, over 1,300 research organizations around the world, 70% of the world’s largest advertisers and 28% of the Fortune Global 500 companies.

Visit www.smarteye.ai for more information.

2022Smart Eye receives new Driver Monitoring System (DMS) design win from one of Europe's largest OEMs.

2022Smart Eye named a CES 2022 Innovation Awards Honoree for Smart Eye Automotive Interior Sensing.

2021Smart Eye Acquires iMotions, developer of the world’s leading software platform for studying human behavior, to unlock potential for multi-modal, human behavioral research.

2021Smart Eye acquires Emotion AI pioneer Affectiva, merging two complementary teams and technologies into a transatlantic AI powerhouse.

2021Smart Eye announces design win from Chinese OEM Smart Eye AB receives a new design win from one of China’s largest OEMs.

2020Smart Eye receives its biggest order yet of 24 new design wins. In total, the company now has received 81 design wins with 12 automakers.

2020Smart Eye exhibits for the first time at CES in Las Vegas with great success. Interior Sensing is introduced among other technologies

201927 design wins received during 2019, 14 of which with a global Korean OEM and 13 of which with leading Japanese and European OEMs, respectively.

2019It is announced that the BMW 3-series, BMW Z4, BMW X3, BMW X4, BMW X5 and BMW 8-series includes Smart Eye’s technology.

2019The Smart AIS product is launched. For automotive aftermarket, launched in Shanghai in June 2019.

2019EU approves a regulation that all motor vehicles shall be equipped with driver drowsiness, attention and distraction warning systems between 2022-2026.

2018Additional design wins for an existing European customer.

201818th design win from one of China’s largest car manufacturers with SOP 2019. The order value is estimated to exceed 100 MSEK and 23 design wins in total.

2018Opening of offices in Tokyo, Japan and Chongqing, China.

2017The first time that eyetracking software is being procured for all car models of a production platform at the same time and 13 design wins from a European premium car manufacturer.

2017US office opened in Detroit.

2017Design win with a European premium car manufacturer with SOP 2019.

2016IPO at First North Nasdaq OMX Stockholm.

2015Launch of Aurora, a removable, high-precision screen metering system.

2008Embedded AntiSleep, a collaboration with Visteon whereby the system is integrated in a camera with a built-in processor.

2005AntiSleep is launched for the automotive industry as the first system with a camera and full 3D measurement.

2002Smart Eye Pro® is launched with three cameras and measurement in 3D; the first customer is Delphi Automotive.

2001First system sale of two cameras to SAAB Automobile.

1999Smart Eye is founded

2023Smart Eye Signs Breakthrough Deal for AIS Driver Monitoring System for Fleets with Linde

2023Smart Eye Announces 12 Driver Monitoring System Design Wins with New Japanese Customer

Solmaz Shahmehr | Contact Person

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Smart Eye AB

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