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Master Thesis – Augmented Analytics in the Hospitality Sector

  • Application Deadline: Dec. 4, 2023
  • Stockholm
  • Hybrid
  • Application Deadline: Dec. 4, 2023
  • Stockholm
  • Hybrid

Scandic is the largest hotel operator in the Nordic region, with a network of around 280 hotels in six countries, comprising approximately 58 000 hotel rooms in operation and under development. Every day, over 19 000 employees work with a single goal in mind: to create great hotel experiences that make our guests want to return.

At Scandic IT/Tech, we're not just transforming our IT department into something more modern & agile; we're shaping the future of hospitality. Join us, and be part of a team that's creating the next-generation digital customer journey.

This master's thesis can be carried out either by one individual or by a pair. Please clearly state in your application if you are applying together with someone else.

Background & Scope:

The hospitality industry is constantly evolving to meet the ever-changing demands of today's travelers. With the advent of technology, the industry is presented with a unique opportunity to enhance guest experiences and operational efficiency.

The hospitality industry is witnessing a shift from traditional data analysis to augmented analytics, which combines artificial intelligence, machine learning, and data visualization techniques to extract valuable insights from large datasets. Augmented analytics empowers hospitality businesses to make data-driven decisions that lead to improved guest experiences, more efficient operations, and increased revenue.

We invite you to join us on this research adventure! Dive into the realm of augmented analytics, exploring its current and potential implementation within the hospitality sector, with a special focus on Scandic.

Research Objectives and Expected Outcomes:

The research objectives of this thesis should be (but are not limited to)

  • To assess the current state of augmented analytics adoption within the hospitality industry.
  • To identify challenges and barriers associated with the implementation of augmented analytics in hospitality.

Based on the thesis we expect the following outcomes:

  • A deep dive in augmented analytics and how it can be utilized in the hospitality industry
  • Insights into the current and future capabilities of augmented analytics and what possibilities these enable
  • Identification of key challenges and barriers in implementing augmented analytics in the hospitality sector and Scandic Hotels

Work with great people

Helena Blomberg
Call Centre Manager
"I get great opportunities for development and do it together with lovely colleagues."
Oscar Brehmer
Communication Manager
"At Scandic I can truly be myself. Scandic has a caring culture with competent people who will happily learn from each other."

Skills & Requirements


  • Current enrollment in a Master's program preferably/probably:
    Civil engineering within Data science, Data engineering, Systems engineering, Machine Learning, Systems, Control and Robotics, Distributed systems or other relevant education.
  • Strong research and analytical skills.
  • Self-motivated and able to work independently.
  • Great communication and presentation abilities.

Tutoring and Time Schedule:

  • The thesis will take place during the first half of 2024, the exact start date is a bit flexible and will be discussed.
  • Tutoring and supervision 2-5h/week.
  • Led by Marie Klintberg; Head of Tech Analytics & Finance and coaching from members of the Scandic Data Platform team.

What We Offer:

  • The master thesis student/s will enjoy the inspiring atmosphere of Scandic Hotel’s newly renovated head office, situated at Sveavägen 167 in Stockholm. With a delightful view and direct access to both nearby restaurants and the enchanting Hagaparken.
  • Hands-on experience in a dynamic and collaborative work environment.
  • Coaching from our fantastic team members.
  • Flexible hours to accommodate your academic commitments.
  • Receive the support you need to succeed in your thesis work.

How to Apply:

We're excited to get to know you better!

This master's thesis can be carried out either by an individual or by a pair. Please clearly state in your application if you are applying together with someone else.

When applying, please share:

  • Your CV describing your past experiences and skills
  • A short application letter describing why you are interested in doing your thesis work with us and why this would be a good fit.
  • A transcript of grades/finalized courses

We welcome applications in either Swedish or English.

All qualified applicants will be invited to tests through our assessment partner Assessio.

Important Dates:

Application period: until 4 th of December 2023 . Please apply as soon as possible, applications will be reviewed on a rolling basis and the recruitment may be finalized before the deadline if we find the right candidate/s.

If you have ambitions to develop, we will give you the opportunity to grow in your role. The development opportunities within our organization are endless. We have a warm and friendly approach, and we love to welcome new members to our team.

Questions? Please reach out to marie[email protected] or [email protected]

We're looking forward to your application!

Great Place to Work

  • Professional and personal development

  • Partner discounts

  • Family & Friends discounts

  • Discounts when eating, drinking & staying with us

  • Flexible office working hours

  • Competitive pension scheme

About the company

We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking – contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.

Do you share our values?


Visste du att...TOM

TOM...uppmuntrar alla att göra skillnad för miljön och att det var en av våra kollegor inom housekeeping som kom på idén om ”häng-upp-handduken”.

TOM...i Sverige blivit rankad som besöksnäringens mest attraktiva arbetsgivare flera år i rad, i Visitas årliga undersökning.

TOM... bara serverar kaffe som serveras är ekologiskt och Fairtrade eller UTZ-certifierat.

TOM...tack vare vårt stora miljöengagemang, blivit rankad som branschens mest hållbara arbetsgivare elva år i rad, av Sustainable Brand Index.

TOM...under 2014 inledde ett samarbete med organisationen Real Stars, centrerat kring ”Fair Sex”, dvs. arbete mot människo- och sexhandel.

Did you know that...TOM

TOM... Scandic was the first hotel chain to ask our guests to re-use their towels. Today, the hang-up-your-towel concept is standard at hotels around the world.

TOM... More than 4 out of 5 of our hotels are eco-labelled and the proportion is growing all the time.

TOM... we only serve coffee that is ecologic, and FairTrade or UTZ-certified.

TOM...thanks to our engagement in sustainability matters we have been named the most sustainable brand in the hotel industry, eleven years in a row, by Sustainable Brand Index.

Jenny Holmberg | Contact Person

I'm interested
Scandic Hotels Group

Stockholm | Hybrid
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