Product Marketing Manager - TV industry

Job Description

We are seeking an experienced and dynamic Product Marketing Manager to drive the success of our TV product portfolio. The ideal candidate will have a strong background in product marketing and the ability to analyze market data, build deep knowledge of the market landscape, and create and execute innovative go-to-market strategies. If you are a self-starter with excellent communication skills and a passion for the TV industry, this may be the perfect opportunity for you.

Candidates must have a deep understanding of the video streaming space and how Agile Content products could offer unique value.

This role reports directly to the Chief Product Officer.

Responsibilities

• Analyze and develop a deep understanding of the TV market landscape, including customers, competitors, influencers, and partners.
• Establish yourself as the go-to source through product & sales collateral, sales presentations, and materials, streamlined demos, product webinars, etc.
• Build go-to-market strategies for new and existing products in the TV industry.
• Collect and analyze customer satisfaction feedback to continuously improve our products and services.
• Develop and implement a process for collecting and monitoring customer feedback to drive continuous improvement. Collect data on consumers and consolidate information into actionable items, reports, and presentation.
• Enable our sales team by creating compelling value propositions, success stories, and sales collateral. Alongside the Sales Enablement specialist, develop compelling value propositions and success stories. Arm sales with what they need to accelerate pipeline growth, close deals, and shorten time-to-market. Create and share critical knowledge and tools: demos, presentations and pitch decks, competitive battle cards, training materials, FAQs, and case studies.
• Define new market requirements and collaborate with product management to drive innovation. Define and maintain the process of gathering market and customer feedback to evolve outstanding products for the product roadmap and the market requirement documents. Work closely with the product management team on roadmap planning.
• Create and manage a Training Academy for our sales team, partners, and customers to ensure they are fully educated on our products and services and understand how to sell the USPs and Proposition of the Agile Content products.
• Continuously monitor the competitive landscape and industry trends, providing regular updates to the team and senior management. Stay on top of digital video publishing and delivery ecosystem, ad tech and general technology trends; educate product and business teams, devise ways to assimilate trends internally.

The ideal candidate for this role will be a pragmatic and strategic marketing professional, someone who can partner effectively across the organization to differentiate Agile Content products, drive market demand and fuel customer acquisition, activation, engagement, and retention.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.
• 5+ years of product marketing experience, preferably in the TV industry or related fields.
• Direct experience in streaming digital video publishing and monetization, delivery, measurement, and advertising or in the SaaS industry are a Must.
• Deep industry knowledge and understanding of the TV market, including customers, competitors, influencers, and partners.
• Exceptional analytical skills with the ability to make findings actionable for sales, product, and marketing teams and to generate outstanding Go-To-Market strategies.
• Mastery in developing and refining product messaging, positioning, and value propositions. You are in a class of your own when it comes to articulating the essence of products and the value they create. Plus, you have solid copywriting/storytelling of your own and world-class presentation.
• Experience in managing multi-product and global marketing strategies.
• Proven track record in sales enablement, including the creation of sales collateral, training material, and success stories.
• You are a master at creating and maintaining key cross-functional relationships with Product Management, Sales, Business Development, and your Marketing colleagues to ensure unified team effort in go-to-market, launches and broad-scale rollouts.
• Deep domain and functional expertise in product marketing. You are very analytical and detail oriented.
• You can translate technical capabilities into benefits and transfer that knowledge to the sales team and our customers. Under your guidance, cross-functional marketing and content teams will effectively communicate our product value propositions and deliver the sales tools that support the selling cycles for your products.

Personal Attributes:

• Strong communication and presentation skills, with the ability to clearly articulate complex ideas to a variety of audiences.
• Results-driven, proactive, and able to work independently or as part of a team.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Strong interpersonal skills, with the ability to build relationships and work effectively with cross-functional teams.
• Highly adaptable, with the ability to thrive in a fast-paced and dynamic environment.

• Creativity and innovative thinking, with the ability to develop new ideas for marketing campaigns and product.

• A passion for staying up to date with industry trends, technologies, and best practices in product marketing.

As a Product Marketing Manager at Agile Content, you will have the opportunity to grow your career, contribute to the success of our products, and make an impact in the TV industry. If you are an experienced product marketing professional with a deep understanding of the TV market and a passion for driving product success, we encourage you to apply.

To be considered for this role, please submit your resume and a cover letter detailing your relevant industry experience and how your skills will contribute to our company's growth and success.

Why join us?

• Thrilling Projects: Dive into exciting projects and products, surrounded by talented individuals and real technological challenges. There's never a dull moment!
• Impactful Innovation : Your family and friends will see the outcomes of your job. How terrific is that!
• Global Connections : Connect with some of the coolest brands and leading companies worldwide. Collaborate with diverse teams and expand your professional network.
• Work-Life Flexibility: We believe in the importance of work-life balance. Enjoy flexibility in terms of location and working hours to ensure harmony between your personal and professional life.
• Cultural Diversity: Experience a multicultural environment where colleagues come from different nationalities, cultures, and backgrounds. Embrace diversity and learn from each other.
• Continuous Learning : Empowerment is at the core of our culture. Engage in ongoing learning through industry events and summits. Stay updated with the latest trends and expand your knowledge.

We offer:

💸 Flexible Compensation Program : Tailor your compensation & benefits to meet your needs and preferences.

⌚ Schedule Flexibility : Adapt your working hours to suit your lifestyle and personal commitments.

🏠 Work from Home: Enjoy the freedom and convenience of working from the comfort of your own home.

🎉 Birthday Off: Take a well-deserved day off to celebrate your special day.

☀️ Recharge Fridays: Every quarter, indulge in a day dedicated to recharging yourself.

🌴 Extra Days Off: Celebrate work anniversaries with extra time off to relax and unwind.

🤝 Referral Bonus Program : Earn rewards by referring talented individuals to join our team.

🗣️ Free English Lessons: Enhance your language skills with complimentary English lessons.

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At Agile Content, we are committed to fostering a diverse, equitable, and inclusive workplace. We celebrate diversity and are dedicated to creating an environment where everyone can thrive. We encourage all individuals from all backgrounds and identities to apply 🌈