Social Media Manager Poland

Job Description

Are you a beauty junkie? Love producing and developing engaging social media content? Are you looking for your next challenge in an organization that invests heavily in digital communication? Perfect, keep reading! 😍 Continue your journey here and help us create buzz, we’ll grow big in Poland and now is the right time to get on the train. We dare to be different, playful, and do things our way!

With over 55,000 products from more than 1,000 brands, there's plenty of room to experiment. Our philosophy is that beauty is meant to be fun 🥳 Say goodbye to perfection, demands, and expectations. There is no right or wrong when it comes to beauty – every way is okay!

At Lyko, we want to take over the world. At least the part of the world that loves beauty. Lyko is a Swedish company with one foot in retail, our physical stores and salons, and one foot in the online market, where we are Sweden's largest web shop in the hair care and beauty category. Lyko has over € 180 million in sales annually and over 900 employees. Our ambition is to grow the Polish business at least three times bigger in 2023 and ten times bigger in the next three-year period. We’ve also expanded into the Finnish, Norwegian, Danish, German, and Dutch markets recently. 🚀 How exciting is that?!

About Your Role

As the Social Media Manager for our Polish channels, one of your first tasks will be to take responsibility for our local Instagram account and launch a local TikTok account. In addition to this, you’ll be responsible for managing and building new relationships and collaborations with local influencers. In your role, you will set strategies and work operationally to create and publish content. You will also create material for local campaigns. There’s a lot of content to reuse from our Nordic accounts, and at the same time you’ll have much freedom in your creation – based on our brand identity and tonality of course. You report to our Polish Country Manager and work closely with the central marketing department and other Social Media Managers and Influencer Coordinators in other countries.

Want more details? Your tasks include:

• Being responsible for existing Social Media accounts
• Developing and executing in alignment with central guidelines a local content strategy to distinguish Lyko from competition
• Setting up, launching, and running our upcoming TikTok account in the Polish market
• Execute on the Lyko Social Media strategy and create engaging content and material for all accounts/channels (and feel comfortable being part of the content yourself)
• Create material for campaigns, e.g., banners and writing and designing newsletters
• Analyze, report, and evaluate campaigns and collaborations
• Act as a sounding board and advisor to the rest of the organization when it comes to social media content
• Administration such as scheduling in Meta, Iconosquare or similar

This position is based in Warsaw, where our office is located. We aim to go into the office at least 3 times a week, because we believe that it’s super important for building a strong team relationship together 😊 You work in a small, committed team (taking care of customer service, translations, and sales) which means that you have a lot of responsibility, but also an opportunity to influence as the office grows. If you want to know more about what it's like to work at Lyko, feel free to have a look at our career pages 💄

Who Are You?

To thrive in this role, we think that you are a Social Media expert who is comfortable making independent decisions, likes to work broadly and isn't afraid to "take on a challenge". We’ll love it if you have many ideas of your own that you can also implement independently and together with others.

We believe that you:

• Have relevant content production experience with a particular focus on Social Media and have a passion for Social Media with an eye for the most recent trends
• Have experience working with influencer collaborations
• Have relevant university education in e.g., digital communication, graphic design, or marketing
• Have a feel for graphic elements, video, and images
• Have worked in fashion, beauty or any other lifestyle related environment
• Are used to working in the entire production chain, such as taking pictures, filming, editing, and managing post-production
• Are good at creating wonderful messages and can communicate in line with an existing tonality guide
• Are creative, but also results-oriented, analytical, and structured in your work
• Have some knowledge of various analytical tools to be able to measure and follow up on the effects
• Communicate smoothly, both written and verbal, and is comfortable both in front of and behind the camera
• Fluent in Polish and English

Are you ready to work in an exciting environment characterized by growth and quick decisions? Are you longing to work in an organization characterized by a helping, caring and fun culture? Hey! don’t hesitate to apply even though you don’t tick all the boxes on our wish list. We know that who you are and what your skills are is more important than your number of years of experience ⭐

Please apply as soon as possible, but no later than 24th September. 2023.

In case you have any questions, they can be answered by Country Manager Poland, Magdalena Wasilewska at magdalena.was[email protected]. We look forward to receiving your application!