Marketing and Growth Director
- Application Deadline: June 16, 2023
- Oslo
The Conduit Oslo is looking for an experienced Marketing and Growth Director to oversee the revenue segments within the club taking accountability for the strategy and execution to meet our growth targets.
The Marketing and Growth Director will look after the following areas, and will need to demonstrate their knowledge of:
- Multi-line revenue yielding including, membership, event sales, meeting room hire, and value-aligned corporate partnerships.
- Expert in managing multiple source generation, both digitally and from internal events, programming events etc.
- CRM expertise – Complex understanding of how to build and manage CRM flows
- Digital – Website, website funnels from marketing lead > sales lead > conversion
- Research and outreach using LinkedIn, identification of relevant sectors, organisations (across private, public, and non-profit sectors), individuals to target new members, and value-aligned partnership accounts.
- Communications – develop and implement strategic communications cycles to members, newsletter subscribers, and our target audience (across all communication channels) of what’s happening at the club, driving engagement and revenue
- Creativity in building a commercial operation that combines all of the synergies to drive overall revenues
Purpose, scope & profile
This is an exciting opportunity to lead the commercial activities at The Conduit’s new Oslo club in the newly renovated Otto Treider building in Tullinløkka. This is a building spread over 5 floors and will contain a variety of spaces and environments that will be open to the public, our members, and Impact Partners. Everything from a speakeasy in the basement, to a pizza café on the ground floor and events spaces and members spaces, including bars, restaurants, lounges, a library, and meeting rooms, on the upper floors.
The role will lead membership acquisition, events, outbound corporate partnerships, and marketing and communications and have accountability for the revenue P&L of the club. The ideal candidate will have come from a marketing background (mastering data and funnels is essential) and have grown into a commercial leader that understands the detail, creativity, and drive to achieve results that deliver set budget targets across the core revenue lines at a controlled cost of acquisition.
The team reporting will be the head of membership, head of marketing, head of events sales, and head of impact partnerships.
Responsibilities & Key Duties
Overarching
- Development and execution of our commercial strategy
- Delivering set budget targets
- Controlling Acquisition costs to a maximum of 20%
- Building a supportive and healthy team culture that plays to win
- Building a team of professionals that deliver with elegance
- Ensuring the highest level of partnership with the operating teams by aligning KPIs for joint success.
- Excellent management and strong leadership skills.
Detailed
- Management of the Membership Sales team, Acquisition, and Retention
- Management of the Event Sales Team
- Management of the Impact Partnerships team
- Management of Marketing, Member communications, and Campaign delivery
- Management of the Outbound Lead generation team for individuals and corporate memberships
- Management of the overarching commercial funnels
- Management of our digital ecosystem, from website to analytics
- Partnering with our programme and operations team to drive key business units
Other
- Responsible for the development, support, and management of direct report(s)
- Adhere to all Company Policies and Procedures
- Actively champions and promotes Diversity, Equity & Inclusion
- Supports and contributes to the overall success of The Conduit
- Alongside your key duties you may be asked to complete other tasks as and when necessary and reasonably required in line with business needs.
Skills & Requirements
Above we have listed the skills we would like the Marketing and Growth Director to have. Below speaks more about the individual’s abilities to match our company culture and values:
- Has strong interpersonal skills needed to build trust amongst employees at all levels
- Is a team player and enjoys working in partnership with colleagues
- Views individual differences as a way to build new ideas and innovations
- Owns problems rather than blaming them on others
- Encourages feedback on their own behavior
- Thrives in a fast-paced, agile environment
- Aligned and committed to the vision of The Conduit and constantly looking for ways in your role to achieve our mission.
Skills, Behaviours & Experience
- 5+ years of relevant work experience in a similar or related role
- Experience with marketing, digital, sales & team management.
- Strategy development
- Very adept & creative problem solver – you will be both strategic and pragmatic, ensuring our approach to impact remains a fundamental part of who we are and what we do as we enter into a period of rapid, global growth
- Highly numerate, process-driven, and consistent curiosity in improving every step of the funnel to drive results.
- Good relationship builder with excellent written and communications skills – recognizing the importance of clarity and transparency of information
- Passion for social impact issues and the need for global systemic change to tackle the key issues we face
Reporting lines
- Your employer will be The Conduit Club Oslo AS
- Reporting to the Club Chief Executive Officer
- Matrix report into The Global Hold Co Chief Operating Officer
- Member of the Senior Leadership Team (SLT) alongside other Director level positions
If the Conduit and our ethos resonate with you, we encourage you to send in an application.
About the company
The Conduit was established in London in 2018. The Conduit’s mission is to convene a collaborative community of people passionate about social, economic, and environmental change that scales and accelerates solutions to the world’s greatest challenges. Our community members are entrepreneurs, investors, creatives, business leaders, activists, civil society leaders, and policymakers, bringing together knowledge, networks, and capital for sustained positive impact.
Our members believe that the world’s most pressing problems are better understood as opportunities waiting for entrepreneurial solutions and that through collaboration we can create a better future.
Oslo has been chosen as the location for The Conduit community’s second clubhouse. It will combine world-class curated impact-focused programming on key thematic areas, and community building, with first-class ethical hospitality, in surroundings designed to cultivate creativity.
The Conduit in Oslo will open its doors in Autumn 2023. You will be joining a core team in growth mode and a global brand that is in an exciting stage of international expansion. The role requires you to be able to operate in a fast-paced environment as we prepare for the opening. We’re an energetic and fun place to work, the leadership is creative, committed, and has an ethos to win. You’ll need to match our energy and our commitment to achieve our mission and impact goals.
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