Growth (Money Africa Group)
- Applications are considered on a rolling basis
- Nairobi
VENTURE FOR AFRICA
Venture for Africa offers a 3-month immersion program designed to immerse top local and global talent in the African startup ecosystem.
We enable experienced talent who might be new to the startup space or the particular market they’re looking to enter, to soft-land and gain context while working with a startup or venture fund that's hiring.
Are you ready to #TaketheLeap?
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HOW IT WORKS
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Get Matched: Apply and get matched with a VFA startup partner in your area of interest.
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Get Immersed: Spend 3 months in this role, during which you will be immersed in the local context, get plugged into the right networks, and get to understand market nuances.
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Get Working: Work on real project deliverables for your assigned startup while being paid.
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Get Hired: While full-time roles are not guaranteed, you are fast-tracked through ordinary application processes for available full-time roles with the startup after the experience.
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Startup Partner:Money Africa Group
Money Africa Group launched Money254.co.ke an innovative Financial Comparison Marketplace that allows Kenyans to compare and apply for loan products in one comprehensive online experience. They are on a mission to empower Kenyan entrepreneurs by offering a comprehensive and user-friendly platform that allows them to compare and secure the best financial solutions for their business or personal needs. They partner with financial institutions to provide prequalified leads and drive growth for both partners and customers. They are a rapidly growing startup, having recently raised a seed round, and are looking to expand their talented team of 9 full-time employees.
Engagement Description
They are looking for a proactive, strategic, and hands-on Head of Growth to join the team and help scale their customer acquisition efforts through non-performance marketing channels. Reporting directly to the CEO, this individual will be responsible for developing and implementing a growth roadmap that includes a wide range of growth-related experiments to drive customer acquisition
Some of the key responsibilities you'll be saddled with include to:
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Develop and execute a comprehensive growth strategy and roadmap, focusing on non-performance marketing channels such as above-the-line marketing, community-based marketing, and other growth hacking techniques.
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Identify, prioritize, and execute growth experiments to drive customer acquisition, leveraging a data-driven and iterative approach
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Collaborate with the Product Development, Commercial, Operations, Performance Marketing, and Editorial teams to align and integrate growth initiatives.
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Track, analyze, and report on key growth metrics, adjusting the growth strategy as needed based on results and learning.
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Own the end-to-end execution of growth experiments, from ideation to implementation and analysis.
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Stay up-to-date with industry trends, competitive landscape, and best practices to inform the growth strategy and tactics.
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Establish and maintain relationships with key stakeholders and partners to support growth initiatives.
Reports to: CEO
Skills & Requirements
- 5+ years of experience in growth marketing or a similar role ideal, preferably in B2C financial services or marketplace companies. _(If you're passionate about customer acquisition hacking and have shown success in strategic problem-solving roles such as management consulting or product management, you may still be considered even without applied growth marketing experience)
_ * A proven track record of driving customer acquisition through non-performance marketing channels is ideal.
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Strong analytical and problem-solving skills are a must, including the ability to identify opportunities, prioritize, and iterate based on data-driven insights.
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Excellent project management and execution skills are required, along with the ability to work independently and manage multiple projects simultaneously.
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Strong interpersonal and communication skills are essential, as the role involves working effectively with cross-functional teams and senior leadership.
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The ideal candidate will have experience with above-the-line marketing, community-based marketing, and growth hacking techniques.
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Knowledge of the Kenyan financial services landscape and small business lending is a plus. __
About the company
Venture for Africa is a fellowship program designed to fill talent gaps in Africa’s startup ecosystem by enabling top local and global fellows to access opportunities with leading startups in Africa. Our flagship 3-month fellowship program combines on-the-ground experience offering localized context, expert mentorship, and real project work at leading startups hiring now. Launched in 2020, our mission is to accelerate economic growth and technological innovation in Africa by mobilising the next generation of startup talent and equipping them with the experiences and context they need to meaningfully contribute to elevating businesses and livelihoods in Africa.
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