Marketing Manager/Senior Marketing Manager, Adult Trade
- Application Deadline: June 9, 2023
- London
Job Description
Job title : Marketing Manager/Senior Marketing Manager, Adult Trade
Reports to : Natalia Cacciatore, Head of Marketing, Non-Fiction
Location: Victoria House, Bloomsbury Square, London
Working pattern : Flexible home working up to three days per week
Imprint: Zaffre: Blink, John Blake, Lagom, Manilla Press
Department: Marketing
Salary range : £31-35,000/ annum (subject to experience)
General Summary
Are you an experienced marketer with a passion for commercial non-fiction? Bonnier Books UK has an exciting opportunity for a Marketing Manager Manager to join the Adult Non-Fiction Trade imprints within Zaffre Publishing Group. Reporting into the head of non-fiction marketing, you will plan and execute best-in-class campaigns for our titles, expand our digital audiences, build partnerships, and grow our online communities.
You’ll have a passion for reaching non-fiction audiences, from celebrity autobiography readers to true crime devotees. You'll have demonstrable experience in direct-to-consumer marketing, and a track record for bringing creative marketing campaigns to life. You’ll be highly commercial, action-oriented, consumer-focused, and adept at using data to inform decisions and deliver results. A social media native, you’ll be bursting with energy, enthusiasm and ideas.
We're looking for a marketer who is able to thrive in a fast-paced environment as a team player with impeccable communication skills. You’ll be directly responsible for delivering cross-channel marketing campaigns for our non-fiction publishing, whilst working alongside a dynamic, collaborative, and highly skilled team who love what they do.
Key responsibilities
- Solid track record of delivering best-in-class consumer marketing campaigns to drive sales and revenue.
- Plan and execute highly effective and creative marketing campaigns, to drive sales and
- revenue for all allocated books.
- Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our
- marketing and publishing decisions on future campaigns.
- Deliver unmissable end-to-end marketing strategies, leveraging advertising, OOH media
- and creative channels to do so.
- Actively contribute to the strategy and growth of our direct-to-consumer marketing channels, including our true crime and health and lifestyle communities.
- Work closely with the publishing team, actively participating in acquisition, positioning,
- and packaging discussions to align publishing and marketing decisions with our books'
- target audience.
- Work closely with the sales and editorial teams to identify promotional opportunities
- across front and backlist and devise and execute backlist marketing campaigns.
- Support a culture of collaboration and transparency, as well as deliver best-in-class author care, working closely with the sales and editorial teams.
Work with great people
Skills & Requirements
Qualifications and Experience
- Strong track record of delivering successful multi-channel, consumer and trade-focused marketing campaigns, online and offline.
- Experienced in growing and engaging audiences across social platforms including Twitter, Instagram and TikTok.
- Understanding of consumer behaviour and how to reach and engage audiences.
- Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders.
- Experience managing campaign budgets, reporting on KPIs and measuring ROI.
- Proven ability to use data to inform decisions.
- Ability to take a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns to the highest standards.
- First class content creation skills, including design, copywriting and video creation.
- Book publishing experience preferred but not essential, marketing/comms experience preferred
Great Place to Work
Competitive Salary
Working with a team of passionate, talented people
Internal learning and development programmes
Career Development opportunities
Fun social events
About the company
At Bonnier Books UK, we believe that every book matters. We love to publish stories and content that open our eyes to new perspectives and bring us closer together. We offer a nurturing home for our authors, illustrators and brand partners, publishing bestselling books for readers and listeners everywhere. We know that fantastic stories can come from anywhere and our purpose is to bring them to as wide an audience as possible, a simple ethos that has led to us becoming one of the country’s leading publishers.
The offspring of Bonnier Books, a family-owned top-15 world publisher headquartered in Sweden, we are inspired by a rich literary heritage but not bound by convention. We think in generations rather than quarters, and strive always to operate in an open, curious way that contributes to the future of the planet and its people. As a climate-neutral publisher we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5 °C.
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