Senior Marketing Manager, Adult Trade
- Application Deadline: April 7, 2023
- London
Job title: Senior Marketing Manager, Adult Trade
Reports to: Ellie Pilcher, head of fiction marketing
Location: Victoria House, Bloomsbury Square, London
Working pattern: Flexible home working up to three days per week
Imprint: Zaffre, Manilla Press
Department: Marketing
Salary: £35,000-40,000 / annum (depending on experience)
General Summary
Are you an experienced marketer with a passion for commercial fiction?
Bonnier Books UK has an exciting opportunity for a marketing manager to join the Adult Fiction Trade imprints within Zaffre Publishing Group. Reporting into the head of fiction marketing, you’ll have full responsibility and ownership of your campaigns including strategy, budgeting and planning, implementation, and optimisation.
The ideal candidate will have a passion for commercial fiction and experience in direct-to consumer marketing across all channels. They will be strategic, highly commercial, consumer focussed, and able to thrive in a fast-paced environment as a team player with impeccable communication skills. They will be adept at using data to inform decisions and deliver results.
You’ll be directly responsible for delivering cross-channel marketing campaigns, whilst working alongside a dynamic, collaborative, and highly skilled team who love what they do.
Key responsibilities:
- Plan and execute highly effective and creative marketing campaigns, to drive sales and revenue for all allocated books.
- Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions on future campaigns.
- Deliver unmissable end-to-end marketing strategies, leveraging advertising, OOH media and creative channels to do so.
- Actively contribute to the strategy and growth of our direct-to-consumer marketing channels.
- Work closely with the publishing team, actively participating in acquisition, positioning, and packaging discussions to align publishing and marketing decisions with our books' target audience.
- Work closely with the sales and editorial teams to identify promotional opportunities across front and backlist.
- Support a culture of collaboration and transparency, as well as deliver best-in class author care, working closely with the sales and editorial teams.
Work with great people
Skills & Requirements
Qualifications and Experience
- Strong track record of delivering successful multi-channel, consumer and trade-focused marketing campaigns, online and offline.
- Experienced in growing and engaging audiences across social platforms including Twitter, Instagram and TikTok.
- Understanding of consumer behaviour and how to reach and engage audiences.
- Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders.
- Experience managing campaign budgets, reporting on KPIs and measuring ROI.
- Proven ability to use data to inform decisions.
- Ability to take a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns to the highest standards.
- First class content creation skills, including design, copywriting and video creation.
Great Place to Work
Competitive Salary
Working with a team of passionate, talented people
Internal learning and development programmes
Career Development opportunities
Fun social events
About the company
At Bonnier Books UK, we believe that every book matters. We love to publish stories and content that open our eyes to new perspectives and bring us closer together. We offer a nurturing home for our authors, illustrators and brand partners, publishing bestselling books for readers and listeners everywhere. We know that fantastic stories can come from anywhere and our purpose is to bring them to as wide an audience as possible, a simple ethos that has led to us becoming one of the country’s leading publishers.
The offspring of Bonnier Books, a family-owned top-15 world publisher headquartered in Sweden, we are inspired by a rich literary heritage but not bound by convention. We think in generations rather than quarters, and strive always to operate in an open, curious way that contributes to the future of the planet and its people. As a climate-neutral publisher we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5 °C.
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