Marketing Manager New Business

Job Description

Do you want to be a part of shaping the future of Scandinavia’s largest hotel chain?
Now you have the chance to enter an innovative and creative phase in Scandic´s history that will give you great opportunities to leave a footprint for generations to come.

With a lot of curiosity and a truly customer centric approach we aim to expand in developing segments and cover a larger part of the hospitality industry. By developing new and relevant offers and create great guest value we also want to add positive energy into our brand.

As Marketing Manager for new business you are in the midst of this work and your main task is to break new ground and create attraction through top notch communication and brand activation.

Who are you?

You´re a curious communications pro that knows how to transform the essence of a brand and turn it into communication that makes a difference. Of course you also have digital dexterity and know-how.

You care about the planet and it´s inhabitants. After all there is no planet B. It´s also important for you to take care of your own wellbeing and to have good relation to your friends and family.

In your work you like variety and you take a 360-responsibility for your projects from A-Z. Maybe you have sometimes been referred to by others as "a whole marketing department in one person" ? Relax! With us you have a lot of talented colleagues supporting you. However in this role you truly have the chance to combine your structure and project leading skills with unleashing your creativity.

At Scandic we live our values every day. They are about being “caring”, “bold”, “pro” and “you” This resonates with you, and you intuitively understand that collaboration is the key to success.

Experience of working in large organizations across multiple geographies in the Nordics is important as the role is a group function. Just as important is your ability to capture the essence of a brand and develop relevant communication that attracts and sets the right expectations for our guests. Understanding of the hospitality industry (or similar) is also a great asset in this role.

About us:

Scandic is the largest hotel company in the Nordic countries with more than 280 hotels, in operation and under development, in more than 130 destinations. The company is a market leader when it comes to integrating sustainability in all operations and its award-winning “Design for All concept” ensures that Scandic hotels are accessible to everyone. Well loved by guests and employees, the Scandic Friends loyalty program is the largest in the Nordic hotel industry and the company is one of the most attractive employers in the region. Scandic Hotels is listed on Nasdaq Stockholm.

Main responsibilities in the role:

Create great communication for specific concepts and target audiences. Initiate, lead and follow up on various brand- and marketing activities, launches and projects to strengthen our brand, revenue and ways of working smart and efficient. Project management and community management.

Main responsibility areas:

• Marketing planning, launches and campaigns.

• SoMe activation.

• Co-operations with other brands and influencers.

• In-hotel communication (to ensure a 360 brand experience).

• In-hotel brand activation and events.

• Communications toolboxes development.

• Part of planning & development processes for brand and marketing.

• Activities to enhance and simplify our brand execution.

• Brand carrier products projects.

• Brand guidelines development projects.

• Manage project budgets.

• Project follow-ups.

• Support to manager and the rest of the team.