Job Description

Meltwater is hiring a Global FP&A and Marketing Analyst. We are looking for a highly motivated individual to help us develop executive business insights and reports that show the impact of marketing on the overall business. Visualizing the Marketing Funnel, campaign performance, brand value and its impact on the company’s business performance will be a focus as we derive key insights for growth opportunities and understand operational risks.

The individual will have the ability to develop their finance and business acumen through exposure to revenue and corporate marketing projects within the company, and will have the opportunity to develop relationships with senior leadership across many business units.

We are looking for a self-starter with a demonstrated history of continuous learning and self improvement - someone who is on a fast career trajectory and is looking for an environment that will help them foster their talent and hone their ability to add value as a finance professional and business partner.

Reporting to the Senior Director Revenue Operations and Marketing Leadership, this is an impactful opportunity within a fast-growing, publicly traded global company.

Opportunity

• Partner with the FP&A team and Marketing leaders to create executive reporting

• Develop and manage key revenue and marketing funnel metrics to drive revenue growth and enable forecasting

• Track performance against KPIs (Marketing ARR growth, marketing funnel performance, cost efficiency and unit profitability) and hold regular reviews on them with management

• Maintain consistent reporting cadences across the global marketing organization and use data to communicate performance, areas for improvement, and shared successes or failures.

• Measure the performance of and develop strategic insights from analysis of digital marketing campaigns, paid social, content, email, and our global websites.

• Support and drive interpretation, adoption, and accuracy of operational marketing reports

• Surface analytical insights: proactively identify opportunities for optimization and investigate root causes of aberrant data and

• Build data models that can be used by marketing program owners to understand ROI

• Take initiative to product new insights around topics such as customer acquisition cost, conversion rates, and MQL > SQO conversion

• Collaborate with the rest of the finance and marketing team, providing insights and the “story” behind the numbers

• Work in an international environment with people virtually across time zones and geographies

• Work on ad hoc finance project such as strategic analyses to support and help grow the global business