For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with.
The successful candidate will contribute to the development, and ensure the execution, of Hurtigruten’s Australia & New Zealand B2B trade marketing strategy.
They will coordinate and assist with the planning and development of Marketing campaigns and sales activity. Activities range from the creation of Marketing assets, brochures (digital and hardcopy), through to the coordination of trade events. This role will work closely with the Hurtigruten APAC Marketing, Sales, Customer and Operations teams, as well as the Global Marketing teams.
Key responsibilities and accountabilities:
Work with internal stakeholders to plan and execute Trade Marketing campaigns designed to achieve revenue targets. This will encompass creating on-brand assets across all relevant channels and ensuring campaigns launch in a timely manner.
Work with the Sales team to develop and maintain an integrated B2B Marketing Calendar that will inform the organisation of planned, booked, contracted activities with partners and Hurtigruten’s own initiatives by channel to market, eg B2B eDMs, B2B Portal, paid B2B media.
Consistent reviewing and updating of the B2B Portal to ensure relevant business-as-usual content is updated, and to manage the upload of new campaigns in a timely manner.
Work with trade partner Marketing departments to ensure on-brand assets are provided and proofed accordingly in time with campaign go-live deadlines. Work with partners, and internal stakeholders, to secure post-campaign reports to evaluate campaign performance.
Day-to-day management of Hurtigruten systems and platforms to generate collateral and Marketing assets.
Work with internal stakeholders to plan and execute a consistent B2B eDM program.
Work with the Sales teams to manage Brochure production and stock management.
A results-focused sales and marketing coordinator who is motivated by achieving and exceeding set goals and being part of a high performing team.
Academic and Professional Qualifications :
First-rate oral and written English skills.
Relevant tertiary qualification at minimum Bachelor level, preferably with Marketing or Business background.
Minimum two years Marketing experience.
Strong business understanding and commercial orientation.
Proficiency in MS Office (especially Power Point).
Previous Salesforce experience would be advantageous.
Ability to make good use of web tools and in-house technical resources, adapt to new technology, learn new programs quickly, and use computers to improve productivity.
An ability to thrive in a highly driven fast moving growth environment.
Accountable and able to target and achieve results, set challenging goals, show energy and react to opportunity, instill urgency in others and meet deadlines.
Ability to negotiate effectively in a positive manner; ability to compromise and find alternate solutions, seek common ground, articulate goals and stay focused on positive outcomes.
Learning/Problem Solving - able to understand the issue and underlying causes, apply new information quickly, and solve problems creatively.
Interpersonal/Savvy - able to use good listening skills, be sensitive to customers, adjust quickly to different personal styles, and stay open to other viewpoints.
Integrity/Trust - able to deal with others in a straightforward and honest manner, be accountable for actions, maintain confidentiality, and support company values.
Composure/Adaptability - able to support change, encourage innovation and new ideas, handle pressure, adjust to meet changing needs, and handle conflict effectively.
Able to work flexible hours including evenings and weekends. Overnight and some overseas travel may be required.
Play your part
Inspire the Adventure
Make tomorrow better
The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.
For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world.
As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.
Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
Abschaffung von EinwegplaHurtigruten war das erste große Reiseunternehmen, das Einwegplastik aus der gesamten Flotte und aus den Hotels verbannt hat.
Hybrid-ExpeditionsschiffeHurtigruten verfügt über zwei Expeditionsschiffe mit Hybrid-Elektroantrieb, mit denen der Treibstoffverbrauch um 20 % gesenkt werden kann.
StrandreinigungenDie Hurtigruten Expeditionsteams motivieren ihre Gäste, an Strandsäuberungen teilzunehmen, wodurch jedes Jahr mehrere Tonnen Müll beseitigt werden.
Hurtigruten FoundationDie Stiftung fördert Projekte, die sich für die Erhaltung bedrohter Arten sowie den Kampf gegen Meeresverschmutzung und Plastikmüll engagieren.
I korte trekkTOM
Forbud mot engangsplastHurtigruten Group er det første store reiseselskapet som fjernet engangsplast fra hele flåten og hotellene våre.
Hybride ekspedisjonsskipHurtigruten Group har to hybridelektriske ekspedisjonsskip som betyr 20 % redusert drivstofforbruk.
StrandryddingHurtigrutens ekspedisjonsteam oppfordrer gjestene til å delta i strandrydding, noe som resulterer i at flere tonn søppel blir fjernet hvert år.
Hurtigruten FoundationStiftelsen har fokus på bevaring av truede arter og bekjemper plast- og havforurensning.