Field Marketing Specialist
Industry
Media Intelligence
Category
Marketing
Experience
Experienced
Location: Hong Kong
Contact Person
Jessie Qin
Job Description
Our team is looking for a Field Marketing Specialist who will be responsible for executing strategic marketing programs across the Hong Kong region. The field program will drive brand awareness, generate leads and accelerate pipeline opportunities across the local market, in line with our global marketing organization.
You will be a self-starter who has a track record of managing successful programs that generate leads through campaigns focused on new business and customer marketing. You will build and establish rapport with key internal stakeholders including the client acquisition and client success teams to directly impact regional revenue. You will also be responsible for managing our vendors across PR, content, events and more.
Meet with the team
The APAC Marketing team at Meltwater is a key growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.
Day to Day
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Own the marketing calendar for Hong Kong
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Work closely with our sales leadership team to understand the region’s challenges and opportunities and develop a suitable marketing program
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Develop and execute an integrated marketing program to generate leads, drive revenue and generate cross-sell and upsell opportunities. An integrated marketing program typically includes tradeshows, owned events, webinars, content creation, organic and paid digital, direct mailer campaigns etc.
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Create high-performing SEO content to elevate the Meltwater brand by generating social exposure, media coverage, develop content for social media channels and local blog etc
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Track demand generation progress against campaign goals and overall business quarterly and annual goals.
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Use insights to drive improvement and efficiencies in marketing planning and execution.
Who you are?
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2 - 4 years of experience in field marketing with a focus on demand generation, event marketing, and content marketing. B2B industry experience is preferred.
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Fluent in Cantonese, Mandarin, and English.
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Proven track-record of success in partnering with sales to drive revenue
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Plan, create, and manage integrated campaigns (email/direct mail/webinars) & hosted events and trade shows
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Hands on experience with CRM and marketing automation tools – Marketo, Salesforce experience is preferred
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Ability to think strategically and develop comprehensive, data-driven marketing plans.
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Experience creating data-driven quarterly and yearly plans
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Experience in measuring and analyzing data and developing recommendations based on analysis
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An excellent communicator both verbal and written
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An understanding on the dynamics of the media landscape (preferred)
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Bachelor’s degree in marketing or related field required
The perks of working with us
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A world recognized and unique company culture!
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Work with managers that truly value their people and directly collaborate with senior leadership from day one
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Competitive compensation package
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Empowerment in your role and career growth opportunities
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Hybrid work arrangements & vibrant offices with well-stocked pantries
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Team activities and events
About the company
About Meltwater
With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights. Through Meltwater's platforms, our clients are well equipped to stay on top of billions of online conversations and extract relevant insights - allowing them to strategically manage their brands and stay ahead of their competition. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing & communications strategies and executive decision making. With over 55 offices and 2,000 employees worldwide, Meltwater is a truly global partner offering best-in-class support through our local customer success teams.
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Our Belief in People
For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.
Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respekt (respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that thrive on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.
At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company where our people aspire to exceed their personal expectations. We only promote our leadership team from within the company, and our goal is to facilitate your long-term professional growth.
We keep our entrepreneurial spirit alive within every team and every department — delighting in hard work and relishing the feeling of accomplishment that comes with it. __ __
Culture
Our values are at the core of our culture, and they can be summed up by the acronym MER, which means more in Norwegian. These values are our commitment to our employees and our customers.
- Moro [‘mo(·)ro]
Norwegian for “Fun.” We believe that in order to become successful as a whole, we should all enjoy ourselves. That’s why we promote a fun, collaborative working environment. - Enere [‘e nðr’e]
Norwegian for “Number One.” At Meltwater, average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. - Respekt [re’spekt]
Norwegian for “Respect.” We believe it matters how a company or an individual becomes number one. Striving to be the best doesn’t mean sharp elbows: we should all treat our colleagues and customers with respect and humility. - MER An acronym for Moro, Enere and Respekt, which creates the Norwegian word “More.” We celebrate our victories without losing our drive to improve — whether in reaching personal goals or corporate milestones. Though simple on the surface, our values guide us in everything we do, from how we prioritize our objectives and make decisions to how we clarify expectations and measure our success.
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Visit our Careers Page and find out more!
Global: https://careers.meltwater.com/
Greater China:https://www.meltwatercncareer.com/
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