Partner Marketing Manager
The way we consume products is changing, we are going from ownership to usership. When businesses change their business model to a usage-based model they often realize that their systems aren't built to handle the massive data volumes and the complexity the business model generates. This causes them to leak revenue and responds too slowly to customer demand. DigitalRoute solves this by creating a real-time usage data layer for enterprises. Our products transform raw usage data into clear information for billing, in real-time and at a high scale.
At DigitalRoute, we are passionate about helping our customers unlock the value of service usage data to optimize their business. Every day, we are supporting iconic global brands to deliver better customer experience, reduce revenue leakage, and to grow their business with new services.
We love to think big. By understanding usage data and our customer's business, we can turn any event or action into a growth opportunity for the companies we work with.
This is where you come in. As Partner Marketing Manager, you will be mandated to develop our marketing engagements with key go-to-market partners. Your objective will be to prove our value and worthiness for joint business opportunities, assist partners in market positioning and help drive the channel pipeline.
The role of Partner Marketing is critical for DigitalRoute’s continued business success. It plays an important role in the marketing team and requires creative thinking, a commitment to building strong working relationships, and an ambition to contribute to the company’s partner-led growth.
To be the legend we are looking for, you’ll already thrive in tackling and taking ownership of multi-party situations, to come up with solutions that drive a business forwards at pace.
What you'll do
You will be responsible for helping to grow DigitalRoute’s business, in the form of pipeline creation, through partner channels by creating demand (awareness and preference) for the DigitalRoute products and capabilities.
Your key responsibilities consist of:
- Identifying and articulating the key market segments and opportunities we will pursue with key channel partners
- Developing joint marketing plans with our chosen partners
- Developing our partner proposition and implementing it in key channels such as our partner webpage
- Leveraging through packaging and contextualization, the content being created in the marketing organization to engage with partners
- Creating scalable marketing programs that can be used for demand generation with customers, as well as education and enablement for partner stakeholders
- Driving participation at selected events by leading projects to achieve ROI and deliver on desired outcomes
- Maintaining positive and productive relationships with partner marketing peers
- Evaluating the marketing performance of partners and recommending improvements
- Working closely with the internal partner management team and contributing to engagement, alignment, and execution planning
What you'll bring
- 5+ years of B2B software partner marketing or product marketing experience, ideally with SaaS solutions within a technology company
- Experience in dealing with software provider marketplaces, audiences, and selling motions across multiple industry verticals
- Even better: Experience or an understanding of our core market (usage data management or data mediation)
- Good experience in measuring campaign or project ROI, understanding and interpreting marketing performance reports, and communicating their results
- Experience working with clients, partners, and colleagues at all levels of a business
- Experience in developing sales-facing enablement materials demonstrating strong written and oral communication skills
- Education to a degree level, or with equivalent work experience
- Self-motivation, being highly organized, and with the ability to work to deadlines with strong attention to detail
DigitalRoute wants to be part of an inclusive and diverse environment and we are
actively looking for qualified candidates irrespective of gender, sexual orientation,
ethnicity, disability, or age. You will be part of a global and diverse company where our differences are our strengths.
Apply now! We look forward to you joining us!
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About the company
DigitalRoute processes data about how customers use digital services. Our software is used by telecoms, streaming services, SaaS companies, and many others. Why does this data matter? Data about usage helps companies send accurate invoices, improve customer experiences, and control how much of a service is used. It even helps companies create entirely new services based on customer behavior. We help some of the world’s most iconic brands shift to subscription and usage-based services.
Everyone makes a differenWe believe in the individual. We are not just saying it but knowing that everyone makes a difference. Being a relatively small company with a flat organization, people here have room to influence, be visible and make a real difference. We want people to feel empowered to raise opinions, drive initiatives and take ownership.
Big-hearted across the woWe have a soul of a small and big-hearted team working together across the globe. Here, it is as natural to work with someone hundreds of miles away as with someone sitting next to you. And we do it together as one team. We actively strive for an environment where everyone feels included and valued.
Dedicated to succeed.We are a growth company with high ambitions, chosen by the most iconic brands in the world. With a true passion for our customers, we constantly go after new grounds to be at the forefront of what we do. We provide the possibilities to grow in a culture where flexibility, courage, and dedication to succeed take us to the next level.
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