Marketing Manager

Job Description

For social robots, the time is now: they are no longer 'science fiction'. All over the world - in universities and research labs as well as in schools, hospitals, airports, shops, offices, hotels, and more - social robots are being explored and deployed today to help people lead better lives, support employees, delight customers, and add value to businesses as well as new insights to researchers. Humans are entering a new era where talking to machines, and interacting with them in our most natural ways (as if they were a person) is becoming 'normal'. But it's still early days in this revolution. The rules are still being written, and the road ahead is wide open. Furhat Robotics has established itself as a global leader in telling the story of social robotics, and this is where you come in.

We are looking for an experienced marketing manager to lead our marketing strategy and team, as well as take our marketing work to the next level. Your mission will be to work with our small but established marketing team on driving all our marketing efforts, to continue to develop the thought leadership brand Furhat has developed with our research community, and to drive the day to day operations of all our marketing channels. You will work alongside our commercial team, our product owners, the management and the CEO on making sure you contribute to forming the offline and digital marketing strategy, and on making sure it is executed with world-class quality, on time, and on budget.

By joining Furhat, you will be in the driving seat of telling one of the most exciting stories of technologies in the world today. Building robots has been the dream of humanity for more than a century, and we are making that dream a reality. This story matters to the world in so many ways, and to so many people, from global businesses wanting to embark on new technologies, to scientists exploring the relationship between humans and robots, all the way to children dreaming of building robots. Because of that, marketing has always had a very special place at Furhat, and we have always strived to tell great stories and master digital experiences that live us to the story and the product we are building.

As the Marketing Manager, you will:

• Orchestrate digital content strategies across all online platforms
• Drive traffic and engagement that translates to sales and brand promotion
• Manage a content marketing budget
• Measure the results of marketing activity to inform future marketing campaigns
• Plan and execute together with our team the established Furhat Conferences with the research and innovation communities, our main customer base
• Manage and drive marketing activities including events, press releases, PR, blogs, social media
• Manage established vendor relationships and form new ones in all marketing work, including PR agencies, Production/Photography/Videography, Branding, and Web Design firms
• Exploit Furhat's viral nature by creating and sourcing engaging content
• Design and own the customer digital experience on the web for all our products - in collaboration with our Digital Marketing Manager
• Leverage customer's enthusiasm and use-cases to share success stories with the world
• Create a solid network of strategic partnerships such as journalists, influencers, as well as our customer's marketing departments
• Listen to the market, set up metrics and track effectiveness and direct marketing efforts. We believe in results-driven marketing, and the need to track all marketing activities with KPIs that are coordinated with sales