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CRM Email Marketing Manager

For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with every day. The Customer Relationship Management (CRM) Manager strategizes, develops, and implements effective day-to-day CRM programs for both B2B and B2C, including emails, direct mail and lead-gen activities. The role will work directly with the Head of Marketing and in collaboration with global CRM team and other leaders, in the execution of a CRM system to achieve passenger and revenue goals of Hurtigruten Group. If you are excited about growth and sustainable adventure travel please read on,

Key Responsibilities & Accountabilities:

• Develop and maintain CRM system and business processes that drive an effective sales funnel. • Administer and maintain day-to-day functions of the CRM system.

• Leverage insights from Finance, Business Analysts, Operations, and analytics from marketing and sales activities.

• Collect data from multiple sources in order to optimize CRM processes and ensure data integrity.

• Identify and solve for data gaps that impact CRM capabilities.

• Create, schedule and measure all emails, direct mail and lead-gen programs for the Americas.

• Analyze and optimize open rates, unsubscribes, click throughs and other metrics

• Own the metrics for email traffic to our website looking to increase traffic, page views, session duration, etc

• Develop and design all ad-hoc/journey emails and manage campaign strategy across B2B & B2C.

• Ensure the database is segmented effectively for targeted transactional and marketing communications

• Partner with the CRM global team to maintain core US market journeys

Work with great people

Esben Kuhnt
Learning & Development Manager
"Working here is a great blend of making a difference in a fast-paced environment with tons of opportunities, coupled with a young workforce, loads of social events, and an amazing product."
Jessi Quillen
Head of Marketing
"We are a company looking for and willing to hear employees who have creative solutions and out-of-the-box ideas for the travel industry and expedition cruising."
Esben Kuhnt
Learning & Development Manager
"In der Hurtigruten Group zu arbeiten bedeutet für mich, zusammen mit jungen Kollegen und durch ein fantastisches Produkt, Menschen zu bewegen und die Umwelt zu schützen."
Jessi Quillen
CRM manager
"Wir sind ein Unternehmen, dass nach Mitarbeitern mit kreativen Lösungen und "Out of the Box" Ideen für der Reisebranche und Kreuzfahrten sucht und dabei unterstützt."
Esben Kuhnt
Learning & Development Manager
"Å jobbe i Hurtigruten Group er å utgjøre en forskjell for mennesker og miljøet gjennom et fantastisk produkt - sammen med unge kollegaer i et raskt og sosialt miljø."
Jessi Quillen
Head of Marketing
"Vi er et selskap som ser etter og hører på ansatte som har kreative ideer og løsninger for reiselivsbransjen og ekspedisjonscruise."

Skills & Requirements

Performance Indicators (metrics, KPIs, qualitative assessments):

  • Be a role model for Hurtigruten’s core values: We Inspire, WE Empower, We Explore, We Care.

  • Deliver all executables within deadlines.

  • Build strong relationships with internal and external customers.

  • Sales funnel conversion rate.

  • Customer retention.

Academic and Professional Qualifications:

  • Bachelor’s degree in Marketing, Computer Science or equivalent education and experience.

  • 2 years of CRM experience required; 4 years preferred.

  • Experience with CRM B2B (business to business) and B2C (business to consumer).

  • Experience with business analysis, process analysis and mapping, and project management.

  • Experience developing and implementing CRM system and business processes.

  • Experience with direct mail and digital CRM preferred.

  • Cruise or expedition travel experience preferred.

Additional Knowledge:

  • Familiarity with administering, configuring and developing a CRM platform.

  • Familiarity with Google Analytics.

  • Familiarity with Hurtigruten destinations.

Key Personal Attributes:

  • Exceptional interpersonal, written and oral communication skills.

  • Analytically focused.

  • Data driven and results oriented with keen attention to detail.

  • Highly self-motivated and directed.

  • Strong problem-solving skills.

  • Ability to turn data into actionable insights.

  • Ability to influence business leaders in a dynamic environment.

  • Ability to work well in a fast-paced deadline-oriented environment.

Salary range for this position is $80k-100k annually. Hurtigruten provides an excellent benefits package which includes: competitive compensation, employer paid Medical, Vision, Dental, EAP, 401k with 4% match, 11 paid Holidays, Vacation 3 weeks, 9 personal days, familiarization trips, excellent employee discounts, and more!

Great Place to Work

  • Play your part

  • Inspire the Adventure

  • Make tomorrow better

About the company

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world.

As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.

Quick overviewTOM

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.


Abschaffung von EinwegplaHurtigruten war das erste große Reiseunternehmen, das Einwegplastik aus der gesamten Flotte und aus den Hotels verbannt hat.

Hybrid-ExpeditionsschiffeHurtigruten verfügt über zwei Expeditionsschiffe mit Hybrid-Elektroantrieb, mit denen der Treibstoffverbrauch um 20 % gesenkt werden kann.

StrandreinigungenDie Hurtigruten Expeditionsteams motivieren ihre Gäste, an Strandsäuberungen teilzunehmen, wodurch jedes Jahr mehrere Tonnen Müll beseitigt werden.

Hurtigruten FoundationDie Stiftung fördert Projekte, die sich für die Erhaltung bedrohter Arten sowie den Kampf gegen Meeresverschmutzung und Plastikmüll engagieren.

I korte trekkTOM

Forbud mot engangsplastHurtigruten Group er det første store reiseselskapet som fjernet engangsplast fra hele flåten og hotellene våre.

Hybride ekspedisjonsskipHurtigruten Group har to hybridelektriske ekspedisjonsskip som betyr 20 % redusert drivstofforbruk.

StrandryddingHurtigrutens ekspedisjonsteam oppfordrer gjestene til å delta i strandrydding, noe som resulterer i at flere tonn søppel blir fjernet hvert år.

Hurtigruten FoundationStiftelsen har fokus på bevaring av truede arter og bekjemper plast- og havforurensning.

Tasnim Lykken | Contact Person

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