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Marketing Manager, Taipei, Taiwan

“Do you want to become one of the startup members of our Taiwan branch office? Are you uncomfortable to be in a stagnant position but rather take challenges in working in a fast-paced global company? Are you ready to roll up your sleeves and dive in the daily operation in helping us grow together?

If so, we want YOU to be on our IAR APAC TEAM!”

About the role

We are looking for the person who can plan and execute all local and regional marketing and communications activities in Taiwan and Southeast Asia. Currently, there are one account manager and one engineer on the team. You will be the 3rd person responsible not only for task execution as a team player in the local office, but also on collaboration with Global Marketing Team on global activities, product launches, and go-to-market strategies. The Marketing Manager is the 3rd pillar, and we also plan to have the 4th pillar of a Customer Care Lead to assist in sales function for further business growth.

You will be expected to provide your expertise in, both locally and globally, but is not limited to, the following functional activities:

Regional Marketing Function

  • Oversees and manages local marketing operations, including parts of website CMS, marketing projects and activities, backend management, tactical execution of marketing campaigns, refine and update scalable processes, and marketing automation refinements.
  • Coordinate and execute ad hoc local marketing campaigns and activities aimed for lead generation. Provide operational support for campaign execution and framework, such as landing pages, templates, forms, workflows, and list buildouts.
  • Create and drive local marketing strategy and plan to local markets, prospects, and customers.
  • Establish strong business relationships and plan/execute joint marketing activities with local customers and local strategic partners in all channels.
  • Be the local/regional SME in regard to channels, audience, partner prioritization based on ROI requirements.
  • Oversee and manage local marketing budget and budget spend, including agency management and selection.
  • Create and/or localize thought leadership materials and content (white papers, blog posts, webinars, etc.)
  • In conjunction with Sales, run Account Based Marketing initiatives to help prospecting and improve conversion rates.
  • Work with communications activities in PR and social channels by creating own stories and/or adapting corporate stories.
  • Execute and manage local tradeshows, event planning, and ad hoc digital marketing funnels, supporting IAR Systems strategy to scale down on large tradeshows, scaling up in digital and small-presence thought leadership at tradeshows.

Global Marketing Function

  • Assist and execute out-of-the-box global marketing-run digital marketing and demand generation campaigns.
  • Provide local feedback on localized messaging, customer needs, localized campaigns, tradeshows, and ad hoc digital marketing funnels.
  • Help execute global branding initiatives and implement/sustain global brand guidelines in the local region.
  • In coordination with the Global Marketing team, help distribute press releases and manage localized public relations activities, including but limited to media briefings, interviews, images in press releases, etc.
  • Anticipate how decisions are made, explore new ways of doing things, and work collaboratively to create results.

Skills & Requirements


To succeed in this role, you will need to meet with the following requirements:

Required Skills

  • Bachelor’s degree or equivalent professional experience in business, marketing,
  • communications, or related discipline
  • 5+ years of B2B marketing management, marketing operations, digital marketing, communications, research and analysis.
  • Software or app based B2Bmarketing experience ++
  • Experience in cross-functional project management
  • Strong ability to prioritize requests and to balance demands from the local sales team as well as from the corporate marketing team (based in Sweden)
  • Omni channel content development skills
  • Fluent level English (verbal/written) is required.

Desired Skills

  • Experience with working in a website Content Management System (CMS) (we use Episerver)
  • Experience with a marketing automation system, such as Pardot and Salesforce.
  • Digital marketing and overall marketing strategy development experience
  • A self-starter mindset, willing to pick up new skills, and is never satisfied with the status quo.
  • Experience with data analysis for territory and client relations (we use Salesforce)
  • Comfortable in working with a fast-paced, always-on, highly ambiguous environment
  • Other Asian Language capabilities (ex: Japanese or Korean) is a plus

About the company

About IAR Systems

IAR Systems provides world-leading software and services that drive developer productivity in embedded development and embedded security, enabling companies worldwide to create and secure the products of today and the innovations of tomorrow. IAR Systems’ tools support more than 15,000 devices from over 200 semiconductor partners worldwide, serving some 100,000 developers, who are working for a mix of Forbes 2000 companies, SMEs, and startups. IAR Systems is headquartered in Uppsala, Sweden, and has more than 220 employees in 14 offices distributed across APAC, EMEA, and North America. IAR Systems is owned by I.A.R. Systems Group AB, listed on NASDAQ OMX Stockholm, Mid Cap (ticker symbol: IAR B). Learn more at www.iar.com.

IAR Systems Taiwan is a subsidiary of IAR Systems Group, selling IAR Systems’ products to the domestic embedded systems market. IAR Systems started the business in Taiwan with a local distributor in 2001 and has been developing business in Taiwan since then. In 2020 we opened our office in Taipei located inside the Office of Business Sweden. From January 2023, we will expand our sales territories in covering Southeast Asia, Australia, and New Zealand, through two local distributors in the regions. Since IAR Taiwan will be the core office in Southeast Asia, we plan to move to a larger office, and, thus, you will be the project leader in charge of this operation.

What are we offering?

With IAR Systems you will get to be part of a multi-cultural and global business in a fast-growing industry. We are welcoming, open to new ideas, and take pride in our achievements. We work together as a team, in each specific office as well as globally. We are problem-solvers and take on new challenges with excitement and energy. This is why we will place great emphasis on your personal qualities and their alignment with our values.

IAR Systems has grown steadily and is seeking to expand its customer base through global expansion. In addition to Europe and the Americas, we have seen the growth potential of the Asian region in recent years. Based on our products and services with the leading technology, IAR Systems Taiwan is striving to lead the transformation of the embedded systems segment and secure a larger market position locally. We anticipate the market in Southeast Asia will grow, and we offer you to grow and develop together with the company.

Our Vision, Mission, and Values

  • Vision: A secure and intelligent embedded experience for every person and device on the planet
  • Mission: To enable our customers to create and secure the products of today and the innovations of tomorrow
  • Values: Open and respectful, Courage, Curiosity and Conviction, Passion and Collaboration, Warmth, Fun.
  • Tagline: Tomorrow’s Intelligence, Delivered Today

Our Culture

  • Equal opportunities are given and performance is evaluated fairly.
  • A horizontal organizational culture. Instead of a hierarchical title system.
  • Everyone can work, learn and grow. IAR Systems fully supports the development of the individual and share the employee's future plans together to help them achieve their dreams.
  • Great Work Place (GWP Program): The Taiwan office is operating a program for enjoying your daily work. There are various members’ activities such as i) Quarterly outing, ii) Monthly team building program, iii) Regular workshops, iv) FIKA (Swedish social gathering) and v) Intensive holiday system.

Employee Portrait: Become part of us.

In our organization, every co-worker’s individual role is very important in the big picture. Each employee is responsible for their unique part of the team as a whole. It's a work environment where personal development and growth of the company work together.

Listen to our colleagues… and come and experience for yourself!

“It is fantastic that I can always learn the skills from world-leading technology and collaborate with many global partners. Of course, it is fun to be able to help many developers with my skills as well as my growth.” – James Lee, Sales Manager, Korea

“Seeing the potential for development, I have decided to join IAR Systems. All colleagues are warm and friendly, and the global organization is working well together. I am very exciting to work here for the future. – Chris Lin, Account manager, Taiwan

“IAR gives me the opportunity to freely express myself and apply my knowledge and experience in the role I play. Everyone takes charge of one’s own task, and we are totally empowered to explore the best solution to help grow the company together.” - Emily Soejima, Chief Of Staff, APAC, Japan

Erin Pan | Contact Person

I'm interested
IAR Systems Taiwan

Taipei, Taiwan
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