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Lifecycle Marketing Manager

  • Applications are considered on a rolling basis
  • Stockholm
  • Applications are considered on a rolling basis
  • Stockholm

At Mentimeter we believe in the transformative power of making sure every voice is heard. That when you, as a presenter, focus more on listening than talking you create greater possibilities for people and organizations to grow. We have created a SaaS platform that enables meaningful engagement which is used by millions of people around the world. Now we are looking for a person that can help us further build this movement of inclusion as our new Lifecycle Marketing Manager.

The role

We’re looking for a creative Lifecycle Marketing Manager to further build & lead a team of specialists and execute on CRM projects and campaigns across existing and new channels, focusing on increasing user activation, retention and monetisation. We have around 300 million users and growing everyday, most of which are inbound, and your role is to help them quickly realize the value we offer and use Mentimeter for a long time to come!

You will collaborate tightly with Product Marketing & Product teams. Also, as a Lifecycle Marketing Manager is a new role at Mentimeter, we believe that you will be key to shaping the role and team moving forward.

Responsibilities include:

  • Line management for a team of Content, Design and Marketing Automation specialists

  • Effortlessly translate strategic goals and OKRs into short and long term plans for a team of experts

  • Enable the team to create sophisticated lifecycle programs to drive product led growth, from new user acquisition to monetisation, advocacy & evangelism

  • Maintain an iterative & result conscious mindset with experimentation and optimization in focus

  • Collaborate with our marketing operations team to ensure we are following best practices & continually improving our ways of working

  • Collaborate with product team, sales team, marketing, designers, and copywriters to develop the CRM roadmap for our platform, as well as manage and plan daily CRM activities.

  • Track performance of CRM projects and use findings to improve campaign KPIs.

This role reports to our Director of Product Marketing and will be a part of the Marketing Management team.

Work with great people

Fullstack Engineer
"When Augusto is away from his colorful keyboard, he's most likely looking for a beer pal to talk about some niche topic. And if you need someone supporting you when singing karaoke, look no further!"
Head of Engineering
"Johanna is Mentimeter’s badass Head of Engineering. When she is not working on our tech strategy in the office, she spends her time in the tennis court or horse backriding with her kids."
Product Manager
"One of the reasons why Karina joined Menti is our dog friendly culture and the opportunities for pup snuggles! Born in Chile, she has lived in the US and Denmark and is a true cosmopolitan!"
Director of Engineering (Commercial)
"From being a fullstack engineer hacking in Ruby since 2004 to a CTO role, Kristian found his balance as an area lead in our Engineering team at Mentimeter. Also, world’s greatest dad!"

Skills & Requirements


  • We think you probably have at least 5 years hands-on relevant experience with an international focus, and at least 2 years managing a team

  • You are comfortable translating strategy into actionable tasks that drive the greatest possible impact

  • You are able to prioritize efficiently and create clear focus for your team

  • You have solid experience in leading teams to build lifecycle workflows, marketing automation and personalization in channels such as email, push, and in-app

  • You dare to think big, are curious and a creative, yet data-driven thinker with good problem-solving skills

  • Familiarity with our tech stack is a bonus: Customer.io, Looker, Mixpanel

  • Experience of working with a global saas brand is a bonus

We believe that you will like this opportunity if:

  • You want to inspire growth and development in teams and individuals

  • You want to build a high performing team who will influence key parts of Mentimeter’s growth

  • You are a do-er and inspire action in others

  • You enjoy being involved in the details, but can also zoom out and understand the bigger picture

  • You believe in “the power of together”

  • You thrive in an environment that is highly culture driven

Not required in this role

  • You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently consists of over 40 different nationalities!)

Sounds exciting? We think it is. The potential for the right person in this role is enormous. We believe we have a massive adventure ahead of us, and we hope that you are the superstar who wants to be onboard with us. Can’t wait to meet you!


This role will have its base in our HQ in Stockholm and is primarily an onsite/hybrid role.
Learn more about Our Ways of Working - Guiding Principles by clicking here.

Please note: Due to recent updates in Swedish migration law, it is currently difficult for us to hire candidates from outside of the EU where we can guarantee a safe and risk-free relocation to Sweden with a prolonged work permit. We strive to make decisions on a case-by-case basis while taking this into account.

Our Recruitment Process:

1. Alva labs personality test
Complete a personality test as part of your application

2. Introduction interview
Get to know us better and introduce yourself further.

3. Business Case
Show off your skills by conducting a business case.

4. Competence interview
Meet the team and dive deeper into your background and knowledge.

5. Culture interview
Discuss our company culture and core values to see if we are a match

The Culture at Mentimeter
At Mentimeter we highly value our culture and its foundation rests upon these five core values.

  • Inclusiveness - transparency, equality and diversity
  • Work smart - good-enough but know when to excel
  • Professionalism - "the consultant mindset"
  • Be humble to others work
  • Have fun

Please read more about our culture here.

To learn a bit more about the Mentimeter team and who we are, make sure to visit our team page.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 200 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension on ITP level. Once a year we also relocate to exciting places all over the world like San Francisco, Barcelona, Lisbon, Palermo, and Madrid (paid for by us of course). You can read more about our benefits & perks here.

Mentimeter is a product-first, tech-heavy, fast-growing, inclusive and profitable startup built by engineers. Back in 2014, we felt that boring and inefficient meetings had to go, so we decided to create a platform to change this. Eight years later, Mentimeter is recognized as the fastest-growing Swedish startup, with over 200 million users and customers from over 200 countries; the journey has just begun.

We at Mentimeter believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Please click here to read our Privacy Policy.

Great Place to Work

  • Access to a personal leadership coach

  • Private healthcare insurance

  • Wellness allowance 5000 sek/year

  • Individual budget for professional development

  • Private pension matching ITP-level

  • 1 month (optional) relocation trip in Europe/year

  • Attractive insurance package

  • 30 days of paid vacation per year

  • A diverse, modern and inclusive work environment

  • 5 weeks paid vacation

  • Access to a personal leadership coach

  • Individual budget for professional development

  • Pension plan

  • Wellness allowance CAD 700/year

  • 1 month (optional) relocation trip per year

  • RRSP matching

About the company

Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

We have more than 200 million users and customers in over 200 countries. On our way to making the world a better place, one presentation at a time.


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