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Marketing (Ndovu)

  • Applications are considered on a rolling basis
  • Nairobi
  • Applications are considered on a rolling basis
  • Nairobi

VENTURE FOR AFRICA

Venture for Africa offers a 3-month immersion program designed to immerse top local and global talent in the African startup ecosystem.

We enable experienced talent who might be new to the startup space or the particular market they’re looking to enter, to soft-land and gain context while working with a startup or venture fund that's hiring.

Are you ready to #TaketheLeap?

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HOW IT WORKS

  • Get Matched: Apply and get matched with a VFA startup partner in your area of interest.

  • Get Immersed: Spend 3 months in this role, during which you will be immersed in the local context, get plugged into the right networks, and get to understand market nuances.

  • Get Working: Work on real project deliverables for your assigned startup while being paid a stipend.

  • Get Hired: While full-time roles are not guaranteed, you are fast-tracked through ordinary application processes for available full-time roles with the startup after the experience.

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Startup Partner:Ndovu

Ndovu is a micro-investment platform that provides easy access to financial markets including Africa. Ndovu digitizes the investing process by providing access to global markets whilst providing advice all through a mobile device.

Engagement Description

Ndovu is seeking a marketing manager whose mission will be to effectively develop and deliver a customer-centric communication experience that articulates ndovu's value to its customers and other relevant stakeholders.

As a key member of the Ndovu Marketing team, you will be responsible for helping define and deliver an exceptional customer experience grounded in a deep understanding of their customers' lives and the markets they operate in.

The role will be fully responsible for all communications with Ndovu's Kenya customers.

Some of the outlined deliverables you'll be tasked with include to:

  • Drive messaging and go-to-market planning to acquire new customers as well as design and implement onboarding and retention marketing processes (user activation, user segmentation, weekly active team growth, lifecycle messaging engagement)
  • Lead new user acquisition through virality, education/content acquisition, paid acquisition, and organic acquisition including SEO optimization, referrals, etc, PR, channel selection, and growth & signup optimization.
  • Build, manage, and end-to-end customer communications campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.
  • Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.
  • Cultivate and communicate a deep understanding of Ndovu’s audience, opportunity, and competitive landscape in Kenya.

Reports to: CEO

Skills & Requirements

  • 5+ years experience in Marketing, with demonstrated expertise in building and managing marketing campaigns using modern marketing and CRM tools.
  • Demonstrated ability to create go-to-market plans for products and deliver meaningful business results.
  • Comfortable working in a fast-paced, dynamic environment with distributed teams.
  • Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights.
  • Strong writing skills and careful attention to detail.
  • Self-started, solution-oriented, and can-do attitude.

Nice-to-have:

  • Understanding of Kenya’s financial markets and investments
  • Hands-on experience launching and scaling products for developing markets
  • Competent in using marketing CRM

About the company

Venture for Africa is a fellowship program designed to fill talent gaps in Africa’s startup ecosystem by enabling top local and global fellows to access opportunities with leading startups in Africa. Our flagship 3-month fellowship program combines on-the-ground experience offering localized context, expert mentorship, and real project work at leading startups hiring now. Launched in 2020, our mission is to accelerate economic growth and technological innovation in Africa by mobilising the next generation of startup talent and equipping them with the experiences and context they need to meaningfully contribute to elevating businesses and livelihoods in Africa.

Tobi Lafinhan | Contact Person

I'm interested
Venture for Africa

Nairobi
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