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Director of Brand & Content

  • Applications are considered on a rolling basis
  • Stockholm
  • Applications are considered on a rolling basis
  • Stockholm

At Mentimeter, we believe in the transformative power of making sure every voice is heard. We have created a SaaS platform that fundamentally changes the culture of presentations, lectures, and workshops in business and education from talking to listening. Whether on-site, remote, or hybrid, Mentimeter creates a unique, transparent, and engaging experience for everyone. Since launching in 2012, more than 300 million people have gathered opinions, questions, and thoughts through our platform. We are looking for someone to help us further build this engagement movement as our new Director of Brand & Content.

As Director of Brand & Content at Mentimeter, you will manage our communications strategy, which includes defining, planning, and executing content across various marketing channels. We’re looking for someone that knows how to establish Mentimeter as a thought leader within the category of Audience Engagement. Someone who together with the team will ensure we communicate the value our product brings in a distinctive and clear way for different audiences.

Effective inbound marketing is a key element of our acquisition model. You will lead the work of the content craft, an embedded team of content marketers (specialists within design, motion, video, and writing), and be responsible for setting clear objectives for all content initiatives targeting individual presenters (B2C) and enterprise buyers (B2B). You will be instrumental in enhancing the team’s expertise and coaching them to become masters of the craft.

This role will ensure we deliver the right content, in the right format, to the right person at the right time to inspire, educate and engage people worldwide, both within businesses and higher education, to join our engagement movement.

Our 30+ marketing department is growing and we are excited to add even more experience to the team. As Director of Brand & Content, we also want you to be the one shaping the role.


  • Bringing our brand to life by establishing and driving a multi-channel communications strategy including but not limited to Thought Leadership, PR, Social Media, and Content Marketing.

  • Develop, drive and execute brand position, brand identity, and customer value propositions for our ideal customer profiles by:

    • Creating an overarching content plan across all media and channels.

    • Planning the editorial calendar and content propositions for mentimeter.com.

    • Building a content governance process (including audits, tonality/voice guidelines, roles and responsibilities, workflows, etc.)

  • Leadership:

    • Lead and be the line manager for the communication team.

    • Lead the craft of content marketers to make sure we execute the communications strategy (written content, video, design, motion). Our content marketers are distributed in our marketing teams.

  • Make sure our communication and content investments deliver clear return on investment both within our self-service and enterprise segment:

    • Track Brand Awareness and Share Of Voice.

    • Track Marketing Revenue Attribution across various platforms. Know what content converts at each stage of the funnel and how it contributes to more visibility and engagement in desired verticals.

    • Experiment, measure, learn, and improve. Make data-informed decisions.

    • Identify tools and processes that automate and scale our communication and content efforts in close collaboration with marketing operations.

  • Manage media relations and develop contacts with media and business influencers.

  • Manage relationships and run projects and initiatives with external partners, agencies, and consultants.

  • Create a budget for content & communications and ensure compliance. Establish an 18-month plan for team growth.

  • Collaborating with marketing teams and other Mentimeter stakeholders to implement the strategy and improve content delivery, distribution and ROI.

This role reports to our CMO, and you will be leading the Brand & Content Team in the Marketing Department.

Work with great people

Fullstack Engineer
"When Augusto is away from his colorful keyboard, he's most likely looking for a beer pal to talk about some niche topic. And if you need someone supporting you when singing karaoke, look no further!"
Head of Engineering
"Johanna is Mentimeter’s badass Head of Engineering. When she is not working on our tech strategy in the office, she spends her time in the tennis court or horse backriding with her kids."
Product Manager
"One of the reasons why Karina joined Menti is our dog friendly culture and the opportunities for pup snuggles! Born in Chile, she has lived in the US and Denmark and is a true cosmopolitan!"
Director of Engineering (Commercial)
"From being a fullstack engineer hacking in Ruby since 2004 to a CTO role, Kristian found his balance as an area lead in our Engineering team at Mentimeter. Also, world’s greatest dad!"

Skills & Requirements

We think you have:

  • At least 8 years of strategic and tactical brand communications experience with an international focus.

  • At least 5 years of leadership experience - leading a team of specialists within communication, brand, and/or design and having direct reports.

  • Experience from a B2B and/or B2C SaaS brand is a plus but not a must.

  • Experience in driving creative processes, including design, is a plus but not a must.

A strong communicator with a proven track record of:

  • Driving and executing a multi-channel communication and content strategy with a high return on investment.

  • Proficiency with all forms of media – traditional, digital, and social.

  • Strong writing and editorial skills.

You have proven leadership abilities in:

  • Creating a high-performing team that ranks high on results, engagement, and well-being.

  • Leading individuals to greater success and professional development.

  • Applying servant leadership with a focus on trusting, caring, coaching, and providing feedback.

Bonus points:

  • Experience working with a focus on the US is a big plus.

Fluent in English with excellent written and verbal communication skills. You don’t have to know Swedish at all. Daily work is carried out in English, and the Mentimeter team currently boasts over 40+ different nationalities!

We believe that you will like this opportunity if:

  • You are an excellent storyteller, strategic thinker, and communicator with strong interpersonal skills.

  • You are motivated by being part of both shaping and implementing strategy as well as guiding others.

  • You are a collaborative individual who enjoys partnering closely across teams and departments to build and distribute the most impactful communications possible.

  • You are curious, courageous, and willing to try out new things and learn from them when they don’t work out as planned so that you understand what you can do next time to make it better.

  • You thrive in an environment with a strong focus on collaboration where inclusion, humbleness, and having fun are present daily.

Wow, that turned out to be a lot of information… But just one last thing before you apply, perhaps the most important one, as Director of Brand & Content we also want you to be the one shaping the role. If you do not tick all boxes, please apply anyway!

Our process

We take great pride in finding highly skilled individuals whose personal values align with our core values. Our process thoroughly ensures a match and that you will thrive at Mentimeter. It will also make it possible for you to meet many people in the Marketing Team.

  • Introduction call with one of our Talent Acquisition Partners

  • Logic ability test and personality test through Alva Labs (about 40 minutes)

  • Business Case (about 4 hours)

  • Competence Interview where you present your business case (60 - 90 minutes)

  • Culture interview (60 minutes)

  • Leadership interview (60 minutes)

  • References

  • Offer

Culture at Mentimeter
At Mentimeter we highly value our culture and its foundation rests upon these five core values.

  • Inclusiveness - transparency, equality and diversity
  • Work smart - good-enough but know when to excel
  • Professionalism - "the consultant mindset"
  • Be humble to others work
  • Have fun

Please read more about our culture here.

To learn a bit more about the Mentimeter team and who we are, make sure to visit our team page.

More about Mentimeter

Mentimeter is a product-first, tech-heavy, fast-growing, inclusive and profitable startup built by engineers. Back in 2014, we felt that boring and inefficient meetings had to go, so we decided to create a platform to change this. Eight years later, Mentimeter is recognized as the fastest-growing Swedish startup, with over 200 million users and customers from over 200 countries; the journey has just begun.

We at Mentimeter believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Please click here to read our Privacy Policy.

Great Place to Work

  • Access to a personal leadership coach

  • Private healthcare insurance

  • Wellness allowance 5000 sek/year

  • Individual budget for professional development

  • Private pension matching ITP-level

  • 1 month (optional) relocation trip in Europe/year

  • Attractive insurance package

  • 30 days of paid vacation per year

  • A diverse, modern and inclusive work environment

  • 5 weeks paid vacation

  • Access to a personal leadership coach

  • Individual budget for professional development

  • Pension plan

  • Wellness allowance CAD 700/year

  • 1 month (optional) relocation trip per year

  • RRSP matching

About the company

Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

We have more than 200 million users and customers in over 200 countries. On our way to making the world a better place, one presentation at a time.

Sirak Zehaya | Contact Person

I'm interested

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