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Marketing Manager, Embla Books

  • London
  • London

Job title: marketing manager, Embla Books

Reports to: Jennifer Porter, head of digital marketing, Embla

Location: Victoria House, Bloomsbury Square, London

Working pattern: Flexible home working up to three days per week

Imprint: Embla Books

Department: Adult Trade

Salary range: £30,000 - 40,000 per annum

General Summary

Are you an experienced marketer with a passion for commercial fiction and direct-to-consumer marketing?

Bonnier Books UK is looking for a marketing manager to join Embla Books, its digital-first imprint. Launched just over a year ago, Embla Books has become a home for creating bestselling eBooks across a broad range of genres - from crime and thrillers to sagas and romantic fiction.

Reporting into the head of marketing, you’ll have full responsibility and ownership of your campaigns including strategy, budgeting and planning, implementation, and optimisation. You will be actively involved in the imprint's growth strategy and initiatives, and will help build our audiences and consumer marketing channels globally. You will be responsible for implementing programmatic marketing solutions to drive long term sales and revenues for our books.

The ideal candidate will be both creative and analytical, highly commercial, action-oriented, consumer-focused, and adept at using data to inform decisions and deliver results. You will be a team player, with great communication skills and solid experience in campaign management, and an ability to adapt quickly to trends in consumer demand and digital marketing.

This is a rare opportunity to join an imprint in its early stages, helping to shape the growth and strategy, with your input on list building welcomed. You’ll be directly responsible for delivering cross-channel digital marketing campaigns, whilst working alongside a dynamic, collaborative, and highly skilled team who love what they do.

Key responsibilities:

  • Plan and execute clear, effective and creative marketing campaigns, to drive sales and revenue for Embla's eBook and audiobook releases
  • Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions
  • Be the primary POC for authors and allocated campaigns
  • Deliver year-round marketing strategies to build our authors' readership, leveraging advertising, price promotions and subscription channels to do so.
  • Actively contribute to the strategy and growth of our direct-to-consumer marketing channels
  • Work closely with the publishing team, actively participating in acquisition, positioning, and packaging discussions to align publishing and marketing decisions with our books' target audience
  • Work closely with the sales and editorial teams to identify promotional opportunities across front and backlist

Work with great people

Shane Hegarty
Head of Operations
"From my earliest days in the company I have been encouraged and enabled to have an appreciable input into how, when and what gets done — which is a rare thing to obtain, or sustain, in any company."
Nick Stearn
Art Director
"My first impressions when I joined Bonnier Books UK were: "'Wow, this company is so different." It acts in a different way, it has energy, it's exciting."
Blanche Carballo
Audience Development Lead
"I’m glad to work with amazing people each day, and to know that my ideas are heard. It’s exciting to be part of a company that has ambition and wants to make an impact in everything it does."

Skills & Requirements

Qualifications and Experience

  • Solid track record of delivering successful consumer digital marketing campaigns to drive sales and revenue
  • Experienced in growing and engaging audiences across social platforms including Twitter, Instagram and TikTok
  • Experience managing campaign budgets, reporting on KPIs and measuring ROI
  • Proven ability to use data to inform decisions
  • Excellent communication skills, and an ability to work effectively and collaboratively with internal and external stakeholders
  • Ability to take a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns to the highest standards
  • First class content creation skills, including design, copywriting and video creation

If you are interested in this role, please apply via our website. We look forward to hearing from you.

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups. For further information, please read our Diversity & Inclusion Action Plan here.

Great Place to Work

  • Competitive Salary

  • Working with a team of passionate, talented people

  • Internal learning and development programmes

  • Career Development opportunities

  • Fun social events

About the company

At Bonnier Books UK, we believe that every book matters. We love to publish stories and content that open our eyes to new perspectives and bring us closer together. We offer a nurturing home for our authors, illustrators and brand partners, publishing bestselling books for readers and listeners everywhere. We know that fantastic stories can come from anywhere and our purpose is to bring them to as wide an audience as possible, a simple ethos that has led to us becoming one of the country’s leading publishers.

The offspring of Bonnier Books, a family-owned top-15 world publisher headquartered in Sweden, we are inspired by a rich literary heritage but not bound by convention. We think in generations rather than quarters, and strive always to operate in an open, curious way that contributes to the future of the planet and its people. As a climate-neutral publisher we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5 °C.

Erika Van Aken | Contact Person

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Bonnier Books UK

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