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Global Brand Director - Hurtigruten Expeditions

  • Application Deadline: Dec. 9, 2022
  • London
  • Application Deadline: Dec. 9, 2022
  • London

Our mission and passion is simple - To be the undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry.

Hurtigruten Group is the world’s leading adventure travel group, offering unique small-ship and land-based adventures from pole to pole – and anywhere in between. We take our guests to the most spectacular areas on the planet, while revolutionising the travel industry’s approach to sustainability, leaving a footprint we are proud of.

We are now embarking on an entirely new kind of expedition; a digital revolution across the organisation to keep us at the disruptive edge of the industry.

Work with great people

Esben Kuhnt
Learning & Development Manager
"Working here is a great blend of making a difference in a fast-paced environment with tons of opportunities, coupled with a young workforce, loads of social events, and an amazing product."
Jessi Quillen
Head of Marketing
"We are a company looking for and willing to hear employees who have creative solutions and out-of-the-box ideas for the travel industry and expedition cruising."
Esben Kuhnt
Learning & Development Manager
"In der Hurtigruten Group zu arbeiten bedeutet für mich, zusammen mit jungen Kollegen und durch ein fantastisches Produkt, Menschen zu bewegen und die Umwelt zu schützen."
Jessi Quillen
CRM manager
"Wir sind ein Unternehmen, dass nach Mitarbeitern mit kreativen Lösungen und "Out of the Box" Ideen für der Reisebranche und Kreuzfahrten sucht und dabei unterstützt."
Esben Kuhnt
Learning & Development Manager
"Å jobbe i Hurtigruten Group er å utgjøre en forskjell for mennesker og miljøet gjennom et fantastisk produkt - sammen med unge kollegaer i et raskt og sosialt miljø."
Jessi Quillen
Head of Marketing
"Vi er et selskap som ser etter og hører på ansatte som har kreative ideer og løsninger for reiselivsbransjen og ekspedisjonscruise."

Skills & Requirements

The purpose of the Global Brand Director is to own, develop and drive the brand agenda to build prosperity for Hurtigruten Expeditions; to develop and execute a brand strategy for the business - ensuring organisational understanding on how to deliver on the brand across the guest journey; and to ensure a diversified execution of the brand suited for markets and channels with different maturity and awareness levels.​

Your day-to-day: ​

  • Develop and execute/deliver brand strategies, platforms, identities and guidelines to support the overall business goals, in collaboration with key stakeholders​

  • Ensure that those brand platforms and identities are understood, executed upon and leveraged to build a distinctive and attractive brand across multiple markets that engages customers to support the revenue targets of the group.

  • Create briefs for the creative team to deliver on business needs, and support the teams in execution of said briefs. ​

  • Provide strategic guidance to creatives and content producers in ensuring on-brand storytelling and strategic alignment in both branding and product/destination/sales focused content​

  • Develop strategies and plans for brand storytelling in collaboration with global channels and local markets. ​

  • Provide strategic guidance to BU’s value chain to support on-brand experiences for guests​

  • Work with the Insight team to initiate brand related insight/research to develop, measure and track key brand data as part of the planning process

  • Brand training – both on group brands and on branding in general

Professional Qualifications ​

  • Senior experience in multinational brand management​

  • Track record in building loved, distinctive premium brands with passionate customers​

  • Experienced in guiding creative work on TOV, messaging, image style etc.

Additional Knowledge : ​

  • Experience from brand experience design/implementation in multi-platform brands a plus (i.e experienced in implementing brands in both digital, creative and physical environments)​

  • Experience in agile working methodology

Collaboration :​

  • Senior leadership teams in business units and in commercial​

  • Commercial value chain and product business units, esp. brand experience teams​

  • Media house creatives and content producers​

  • External agencies​

  • Digital channels​

  • Revenue marketing​

  • Insight team​

  • Local marketing and sales teams​

  • Group functions

Your Passion: ​

  • Inspirational and passionate storyteller​

  • Good listener and relationship builder​

  • Skilled at translating a theoretical brand platform into something understandable and actionable for those who are not “brand nerds”​

  • Structured and creative, abele to approach branding both from a systematic and storytelling perspective​

  • Excellent communicator in both spoken, written and presentational capacity

Great Place to Work

  • Play your part

  • Inspire the Adventure

  • Make tomorrow better

About the company

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world.

As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.

Quick overviewTOM

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.


Abschaffung von EinwegplaHurtigruten war das erste große Reiseunternehmen, das Einwegplastik aus der gesamten Flotte und aus den Hotels verbannt hat.

Hybrid-ExpeditionsschiffeHurtigruten verfügt über zwei Expeditionsschiffe mit Hybrid-Elektroantrieb, mit denen der Treibstoffverbrauch um 20 % gesenkt werden kann.

StrandreinigungenDie Hurtigruten Expeditionsteams motivieren ihre Gäste, an Strandsäuberungen teilzunehmen, wodurch jedes Jahr mehrere Tonnen Müll beseitigt werden.

Hurtigruten FoundationDie Stiftung fördert Projekte, die sich für die Erhaltung bedrohter Arten sowie den Kampf gegen Meeresverschmutzung und Plastikmüll engagieren.

I korte trekkTOM

Forbud mot engangsplastHurtigruten Group er det første store reiseselskapet som fjernet engangsplast fra hele flåten og hotellene våre.

Hybride ekspedisjonsskipHurtigruten Group har to hybridelektriske ekspedisjonsskip som betyr 20 % redusert drivstofforbruk.

StrandryddingHurtigrutens ekspedisjonsteam oppfordrer gjestene til å delta i strandrydding, noe som resulterer i at flere tonn søppel blir fjernet hvert år.

Hurtigruten FoundationStiftelsen har fokus på bevaring av truede arter og bekjemper plast- og havforurensning.

Douglas Gambling | Contact Person

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