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Product Marketing Manager - Toca Life World

  • Applications are considered on a rolling basis
  • Stockholm
  • Applications are considered on a rolling basis
  • Stockholm

Would you like to be the one to set the marketing strategy for iPhone app of the year?

As the Product Marketing Manager for Toca Life World you’ll work with a product loved by millions of kids across the globe. You’ll set a strategy that maximizes Toca Life World’s reach, conversion, and appeal to players all over the world but with primary focus on North America and the UK.

What you’ll be doing
You’ll work closely with our Product Owner Michel to set a product marketing plan that’s anchored in the set business goals, brand strategy and product roadmap. You’ll deliver high impact campaigns and initiatives that are sparked by a passion for Toca Life World, its players and future fans - brimming with creativity.

You’ll be responsible for setting the product marketing budget and targets, as well as providing regular updates on this. You’ll ensure stakeholders are fully briefed on campaign elements, making sure they have an understanding for the roles, responsibilities and requirements needed to execute on the campaign plan and meet deadlines. You’ll create reports on campaigns, presenting them to internal stakeholders ensuring everyone is onboard with objectives and KPIs.

You won’t be alone. Supporting you in this task you’ll collaborate with your colleagues in the marketing team who are specialized on things such as social media, community, paid media, content etc. Together you will create and execute marketing campaigns to ensure that they deliver on brief, this includes proofreading copy, feedback on campaign material, etc.

Skills & Requirements

Is this you?
You’re a Marketing Manager who has experience creating digital campaigns for mobile apps. You enjoy working with and driving KPIs around installs, engagement, retention and conversion.

You have a solid understanding of and interest in performance marketing with a focus on paid user acquisition.

You have experience working for a global organization and are fluent in English with excellent communication and writing skills. You can easily communicate with all levels and functions of the organization.

You believe in the power of play and are excited about working from the kids perspective. You’re driven by the fun and playful aspects whilst not shying away from the challenges involved when it comes to having kids as the target audience.

This is us!
Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can.

Good to know!
This position is full time and based in our Stockholm office with a hybrid working model (part office, part working from home). For this position you have to be located in Sweden. We're unable to offer relocation or help with work permits.

We apply a 6 months probationary period. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you have to be fluent in English. Your application should therefore be in English.

About the company

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.

With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

What We Look ForTOM

CollaborationAmazing ideas come from anywhere. We believe transparency, honesty and constructive communication are crucial for making great things.

PlayfulnessOpen. Curious. Creative. Leaving room for spontaneity is important to us for creating a fun and playful work environment.

Standards of QualityGood enough is never good enough. We strive to innovate and evolve our craft, and we’d never get there without working together toward our visions.

PassionWe all share in the excitement of making great things together. It's what drives us to do the things we do.

ResponibilityWe take ownership and pride in everything we do. From gender to accessibility — we are dedicated to inclusivity.

Sofia Broberger | Contact Person

I'm interested
Toca Boca

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