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Senior Marketing and Communications Associate
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Industry

Computer/IT Services

Category

Marketing

Experience

Mid level

Applications are considered on a rolling basis

Location: Accra

Visit website

Contact Person
George Lartey

Job Description

Meltwater Entrepreneurial School of Technology (MEST) is looking for a strategic marketing and communications professional who is highly proficient in using social media and other digital tools and platforms to increase brand awareness, conversion, and engagement.

Role Description
To propel the company brand's image through consistent messaging and content development that draws the tech and startup ecosystem to MEST.

Key Responsibilities:
Content Creation

  • Develop and share weekly insightful and engaging content that attracts and converts key targets within the African and global tech ecosystem
  • Work with the Creative team & various agencies to develop high-quality multi-media contents that tell compelling brand stories
  • Highlight achievements and stories from our community across MEST platforms
  • Prepare and publish blogs and articles on various topics in the ecosystem and success stories within the community

Campaigns

  • Run paid and organic pan-African campaigns that increase awareness, preference, and applications to core MEST programs (Training Program, MEST Africa Challenge & Summit, etc)

Digital Media Management

  • Own and manage a monthly content calendar with scheduled content from all programs & units
  • Responsible for scheduling and posting all contents
  • Consistently engage our online community and manage conversations across platforms to increase engagement and drive brand affinity
  • Continuously gather and share the online community’s feedback, sentiments, and analytics with the Marketing & Community team
  • Use insights and findings from the online communities to develop better content and engagement
  • Curate all content on the website and optimize for increased visits and conversions

Email Marketing/CRM

  • Own and manage the email marketing/CRM platform and all emails sent out to our community
  • Ensure proper audience segmentation
  • Increase subscriptions and reduce unsubscriptions

Public Relations

  • Work with the Head of Marketing to handle all media engagement; own, earned and paid media
  • Liaise with media to help the brand gain exposure in local, national, and international media

Market insight

  • Develop a deep understanding of our core audiences and industry (the start-up and technology space) through continuous market research and platform analysis
  • Prepare and share regular audience insights and recommendations to improve brand awareness, conversion, and engagement
Skills & Requirements
  • A minimum of a BSc degree in Marketing, Public Relations, Project Management or relevant field with at least 4 to 5 years of experience working in marketing, communications, and/or public relations.
  • Excellent ability to develop creative and original content that converts
  • Exceptional written and oral communication skills. Good at public speaking and copywriting
  • Well organized
  • Proactive and good at taking initiative and selling ideas to the leadership team
  • Practical knowledge of WordPress, Mailchimp or CRM tools, Facebook, Twitter, LinkedIn, Instagram, Medium, Google Ads & Analytics
  • Good understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Eager to learn and apply new technologies and ideas
  • Experience in the start-up and tech ecosystem is preferred
About the company

MEST is a pan-African software and entrepreneurship training program, seed fund and incubator helping launch technology startups across the continent. Founded in Ghana in 2008 by serial entrepreneur Jorn Lyseggen, MEST is a 12 month program that provides critical skills training in software development, business, and communications to Africa’s burgeoning tech talent. MEST provides seed funding for the best ideas coming out of the program and continues supporting the growth and development for its portfolio companies.

To date, MEST has trained over 1000s of entrepreneurs from across the continent and invested in over 80 startups across industries from Agritech, Fintech, SaaS, eCommerce, Digital Media and Healthcare amongst others. MEST is fully funded by the Meltwater Foundation, the non-profit arm of the Norwegian company Meltwater, the global leader in media intelligence headquartered in San Francisco.

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