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Global Director Enterprise Marketing

  • Miami +6 more
  • Miami +6 more

The Meltwater team is looking for a high energy, passionate leader to serve as the Global Director of Enterprise Marketing. Reporting to the VP Global Demand Generation, this role is responsible for creating the ABM program strategy to generate pipeline and accelerate opportunities for enterprise accounts globally.

In this role, you will be responsible for aligning marketing strategies with the global enterprise sales organization and helping them reach and engage their most important accounts with targeted, multi-channel marketing programs while optimizing for performance throughout the campaign process. You will also help establish our marketing tracking and reporting processes for named accounts by collaborating with leadership and cross-functional stakeholders across the business.

The role requires a creative thinker and strong ABM strategist who can bring new ideas to the company, collaborate across the enterprise and global marketing function, and flawlessly execute on multiple priority projects.

Responsibilites:

  • Build and own an enterprise marketing strategy to effectively fuel sustained growth and differentiate Meltwater within the enterprise segment

  • Drive qualitative and quantitative market research to refine audience segmentation, inform product roadmap, and support the growth strategy.

  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop a data and insight strategy to improve for campaign targeting and segmentation

  • Collaborate cross-functionally to understand the account portfolio, as well as prioritized and segmented accounts for optimal strategic execution.

  • Analyze Voice of Market feedback across the lifecycle to understand market needs and customer sentiment to inform the enterprise marketing strategy.

  • Develop persona-based, differentiated value proposition, messaging and positioning about Meltwater’s solution suite to enterprise businesses.

  • Develop global growth strategy and programs to upsell and cross-sell to enterprise business, in partnership with regional marketing, product and sales teams.

  • Work closely with regional marketing teams to share best practices, create leverage and consistency across regions where needed, and provide a consolidated view on business strategy and results.

  • Build a measurement framework and process to track and report marketing program effectiveness and impact.

What we offer you

  • An exciting position in an international environment and great opportunities for career advancement

  • Salary is 130-160K with bonus opportunities and an equity plan

  • Short decision-making processes and an agile team in an international company

  • Space for your ideas and responsibility for your own projects, from day 1

  • Further education through coaching

  • Flat hierarchies and a strong corporate culture

  • Flexibility in terms of working from home or in on of our office

Work with great people

Ruth Liew
Senior Director, Engineering
"What keeps me at Meltwater? Our incredible teams and culture of empowerment."
Bettina Kerz
Director, Content Integrations
"I’ve been given huge opportunities to grow professionally and personally."
Tim Santos
Vice President, Product Management
"I'm motivated every day by Meltwater’s culture of continuous improvement."
Bianca Falconi
Area Director, Client Acquisition
"Meltwater always pushes me outside of my comfort zone."
Laila Mousa
Account Executive Director
"I started over 9 years ago, learning many new skills through different challenges along the way"
TCA Jayant
Managing Director, India
"Meltwater has given me a platform to help businesses in India realize the importance of external data in their decision-making"
Carstin Hao
Director of Customer Success
"Our passion for realizing people's potential has never been stronger."

Skills & Requirements

Qualifications:

  • MBA degree

  • 8+ years of Enterprise Marketing Experience

  • Experience in the SaaS industry

  • Recognized as a compassionate, supportive servant leader

  • Track Record of executing field marketing campaigns and ABM programs with Enterprise field sales teams.

  • Experience working in international markets and infusing local relevance into marketing programs

  • Experience developing strategy and managing multi-channel ABM campaigns and a proven track record of success

  • Track record of multi-channel campaign execution within Enterprise industries GTM - preferrable FINS, HLS, CPG, Government, Agencies

  • Knowledge of customer segmentation and needs within the technology industry with the ability to create content that addresses those needs

  • Excellent communication and analytical skills

  • Ability to translate complexity into simple and intuitive communications

  • Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision

  • Ability to work in a fast-paced environment

Great Place to Work

  • Over 2,000 amazing colleagues across 25 countries

  • Global opportunities

  • Excellent Benefits

  • World Class Products

  • Employee Wellness Initiatives

  • Flexible Work Options

  • Innovative industry and renowned customer base

  • Diversity and Affinity groups

  • Ongoing training and leadership programs

About the company

The sky is the limit at Meltwater.

At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.

Our award-winning culture is our north star and drives everything we do – from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.
We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to reach your goals.

So, in a nutshell, that's Meltwater. We love working here, and we think you will too.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.


What we stand forTOM

Moro [‘mo(·)ro]This is the Norwegian word for "fun." We believe that in order to become truly successful, we should all enjoy what we do on a daily basis. That’s why we promote a fun, collaborative working environment, where individuals should feel comfortable and inspired.

Enere [‘e nðr’e]In Norwegian, this means “number one.” At Meltwater, ‘average’ isn’t good enough. Our goal is to build a groundbreaking company, where team members push themselves beyond their comfort zone, to develop as professionals, and as people.

Respekt [re’spekt]The Norwegian word for “respect.” We believe that it matters how a company or an individual becomes successful. We are not willing to achieve success at any cost, and we believe that there is always a right way to become number one.

Angela Wiesenmüller | Contact Person

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Meltwater Americas

Miami +6 more
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