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Global ABM Director, Klear

  • London
  • London

Meltwater is hiring a Global ABM Director for our Influencer Marketing Product Klear. The individual in this role will report and work closely with the VP of Global Demand Generation and the regional Marketing Directors of our Meltwater products and be part of the Meltwater marketing team, consisting of 45+ individuals.

If you have a passion for the Influencer Marketing industry and for B2B SaaS solutions, along with the ability to develop and execute ABM Strategies and like to work closely with Sales Leaders - this role is for you!

The Global ABM Director role will also help to build and shape the ABM technology stack that will underpin all campaign activity and marketing reporting.

  • Develop ABM strategy to reach key decision makers at each phase of the funnel using our full available tech stack: Marketo, Zoominfo, 6sense, various ad platforms ABM Platform (to be decided), Salesforce.
  • Work closely with sales to identify a list of accounts to target and assign them to tiers.
  • Define the target audience with the account and develop an execution plan to increase awareness, reputation and consideration for our Influencer Marketing product Klear.
  • Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
  • Work with product marketing and sales on existing buyer personas .
  • Research key decision makers at each account.
  • Coordinate ABM activities and strategies with key teams within the ABM workflow, like events, regional marketing managers, marketing automation, design, product marketing and content teams.
  • Develop personalized outreach strategies for top priority accounts in conjunction with demand generation and revenue teams.
  • Develop ad copy, organic messaging and email outreach messaging to attract and engage target accounts.
  • Develop metrics to measure and report on the success of ABM campaigns.
  • Prioritize accounts for business development and revenue staff to reach out to and coordinate efforts between marketing and sales to increase efficiency and avoid overlap.
  • Work with the digital team to align the digital strategy and funnel with ABM streams

What we offer you

  • An exciting position in an international environment and great opportunities for career advancement
  • An attractive salary with bonus opportunities and an equity plan
  • Short decision-making processes and an agile team in an international company
  • Space for your ideas and responsibility for your own projects, from day 1
  • Further education through coaching
  • Flat hierarchies and a strong corporate culture
  • Flexibility in terms of working from home or in on of our office

Skills & Requirements

What you’ll bring to the table:

  • 7+ years of SaaS marketing experience with a focus on ABM and demand generation
  • Strong interest in the Influencer Marketing Industry
  • Experience working with multi-division organizations with separate target audiences for each business unit
  • An excellent communicator and compelling storyteller, including experience presenting to - and being accountable for feedback from - with senior leaders
  • Experience developing strategy and managing multi-channel ABM campaigns and a proven track record of success
  • Strong background in developing personalized content and messaging for all phases of the customer journey
  • Ability to operate at both a strategic and executional level; ideate and directly execute
  • Highly adaptable and fluid, able to quickly learn about new businesses and customer segments
  • Collaborative to the core; you know how to build solid relationships across departments and with key stakeholders
  • Experience with attribution reporting and analysis
  • Strong data analysis and reporting skills (preferably within Google Analytics, Salesforce and Marketo)
  • Experience working directly with product marketing, sales and sales enablement
  • A strong grasp of current digital and social media marketing trends and strategies as well as best practices

Great Place to Work

  • Strong Focus on your Personal Development

  • Accelerated Promotion Opportunities

  • International Opportunities

  • Dynamic and Diverse Work Environment

  • Time Off & Family Leave

  • Health and Wellness Programs for all Employees

About the company

The sky is the limit at Meltwater.

At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.

Our award-winning culture is our north star and drives everything we do – from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.
We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to reach your goals.

So, in a nutshell, that's Meltwater. We love working here, and we think you will too.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, colour, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.

https://careers.meltwater.com/


2001Meltwater was founded by Jørn Lyseggen

2008The Meltwater Entrepreneurial School of Technology (MEST) was founded.

2013HQ in San Francisco, CA, United States

2020Meltwater went public and was admitted to trading on Euronext Growth

Carol Ann Vance | Contact Person

I'm interested
Meltwater UKI

London
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