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Performance Marketer

  • Applications are considered on a rolling basis
  • Hägersten
  • Applications are considered on a rolling basis
  • Hägersten

Performance Marketing at Pierce is a key pillar in the organization, at the intersection of marketing, data and technology. We are now looking for Performance Marketer who will become part of our fully integrated in-house marketing team which operates in a global, high-paced and innovative environment.

We are building a growth machine which you will have an opportunity to be part of! The role will involve creating funnels and guiding people in their purchase decision, as well as owning the process for rapid creative testing and optimization with help from the creative team, and utilizing cross-channel attribution. You will mainly focus on Paid Social (Instagram, Facebook, TikTok), but also be involved in overall performance strategy and activities for other channels such as SEM. This person will also be able to take on more responsibility for how we work with campaigns within performance marketing.

The ideal candidate is an ambitious team player with a great entrepreneurship mind set, a self starter willing to dig in and own the foundation of area. At Pierce we put great value into forming a role to a persons strengths, and are happy to invest in our team members to develop knowledge and competence.

You will report to Head of Performance Marketing.


  • Setup, optimize, analyze and report Performance Marketing Campaigns, with a focus on Paid Social
  • Act as the campaigns’ gatekeeper, ensuring all campaign work undertaken is driving towards overall business goals
  • Develop how we can be smarter in our campaign work, analyzing the way we work and share insights with rest of the team
  • Overlook investment allocation to reach business performance KPIs;
  • Drive automation with a focus on creative, campaign and audience automation
  • Develop an effective optimization process to quickly identify and respond to changes in performance;
  • Research and leverage Paid Social industry trends to inform marketing strategies;
  • Communicate with Performance Marketing Team – sharing performance, insights and new findings

Work with great people

James Duff
Content & Brand Design Manager
"Pierce has a very welcoming, lively, diverse, engaging and high paced work environment."
Patricia Rancel
Region Manager Central
"The best value of Pierce is the employees. It's not just about working hard, but also about working with the best attitude."
Krystian Abraszkiewicz
Junior Software Developer
"Pierce is an agile company that quickly adjusts to various situations. It dares to try new approaches and values adaptability."
Olga Karpiarz
Team Leader CD Planning
"Corporation in the best meaning - takes care of an employee in a family way and provides development possibilities, supervisor support as well as wide profit package."

Skills & Requirements

  • Previous experience in an in-house performance marketing team or performance marketing agency;
  • Previous experience managing multinational performance marketing campaigns;
  • Previous experience from Facebook Business Manager
  • Experience with website analytical tools (eg. Google Analytics);
  • Experience working with performance KPIs, and with drilling into performance data to identify issues or opportunities to improve KPI performance;
  • Strong analytical skills and experience generating and interpreting performance marketing reports. Ability to explain cause-effect relationships;
  • Excellent skills in English, both written and verbal

NB. we are handling this recruit with the aid of Beyond retail and you can even apply here: Beyond retail - performance marketer

Great Place to Work

  • International work atmosphere & amazing teamwork

  • After Work activities

  • Company sponsored sports events

  • Discount on company products

  • Competitive benefits

  • Opportunities for personal and professional growth

About the company

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.

2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.

2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.

2013XLMOTO launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.

2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.

2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of six football pitches.

2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.

2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com

2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.

2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience

2020Pierce received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq

2021Pierce completed an IPO and listed its shares on Nasdaq Stockholm's main market.

TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).

Carsten Schmidt | Contact Person

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Pierce Group

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