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Marketing Analyst

  • Application Deadline: Aug. 31, 2022
  • London
  • Application Deadline: Aug. 31, 2022
  • London

For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. As Marketing Analyst, you’ll be responsible for Develop and own relationships with your business partners across central, markets, data engineering and company leaders. • Be an advocate for the customer and help bring customer-centricity into analytics strategies. Partner with teams to help define strategies and tactics to improve the value and measurable impact of the customer experience. • Present findings and strategic recommendations with clarity and concision to business partners having varying degrees of data science fluency. Manage and prioritize requests from business partners and set realistic expectations. Transparently communicate about priorities on a regular basis. • Be a strong partner with data engineering teams on the data ecosystem and an advocate for the requirements of marketing and sales analysts • Partner with the martech platform teams in building a strong culture of experimentation across the company. Enhance the team’s abilities to report on performance, focus on impact, and provide transparency about critical analytics workstreams. Establish self-service systems and processes. • Hold a “big picture” view of Hurtigruten Group Companies. Identify ways to utilize our data to guide big strategic product decisions. • Develop appropriate measurement plans by partnering with SVP Marketing Operations to identifying and defining appropriate KPIs for a broad range of strategic marketing objectives (message delivery, media engagement, conversion/action)

Work with great people

Tessa van Drie
Expedition Leader
"For ten years I’ve been motivated and supported to try different roles and grew into the role of Expedition Leader. Together with the team on board we aim to give our guests a journey a lifetime."
Kris Willassen
Head of Port and Nautical Operations
"Working in an international environment with ships and professional colleagues from all around the world is very inspiring and motivating!"

Skills & Requirements

Does this sound like you?

Situated within Hurtigruten’s Marketing Operations Team. The Marketing Operations
Analytics Pricing & Promotions analyst enables company success with strategic recommendations,
decision support, insights, and data. The team member partners heavily with market & analyst
teams across Hurtigruten’s lines of business, marketing & ecommerce teams, and the IT engineering
team in order to accomplish their goals. They are skilled in providing strategic recommendations,
customer and marketing analytics, experimentation, data fluency and visualization, storytelling with
data, and modeling.

Expert with data analysis software, data query, and data visualization/ communication
• 5+ years of related experience with database marketing and analytics
• 5+ years of experience of extraction and manipulation (e.g. SQL) of both structured and
unstructured data
• 5+ years of experience using statistical analysis and other modeling techniques (e.g. Python,
R).
• 5+ years with visualization programs (PowerBI preferred)
• 5+ years of experience with web-based analytical tools (Google Analytics preferred)
• 3+ years designing/executing/analyzing robust marketing tests (a/b, multivariate, etc.)
• 3+ years managing project teams
• Advanced knowledge of the principles, theories and best practices within analytics, general
business practices and procedures.
• BA/BS Degree in a quantitative field, business or marketing-related major required
• Must be able to prioritize which efforts will generate the most return, and to direct the
organization accordingly.
• Must be able to work toward collective goals while still respecting the contributions of the
individual.
• Collaborates with leadership team and advocates solutions in the overall Company's best
interest.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of
problems or the pursuit of business opportunities.
• Consolidates information from various sources including feedback from others to reach
sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Effectively plans, concepts, executes, and supports the goals of marketing strategies and
corporate initiatives.
• Has the ability to work on ambiguous projects; operates using independent judgement with
little oversight even on complex projects

• Exceptional interpersonal, written and oral communication skills in English.
• Analytical, data driven, and results oriented with keen attention to detail.
• Highly self-motivated and directed.
• Adaptable with strong problem-solving skills.
• Ability to influence others in a dynamic environment.
• Ability to work well in a fast-paced deadline-oriented environment.

Great Place to Work

  • Play your part

  • Inspire the Adventure

  • Make tomorrow better

About the company

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business Units — Hurtigruten Expeditions, Hurtigruten Coastal Express and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

At Hurtigruten Expeditions, we sail guests on adventures to more than 250 destinations across 30+ countries. Through the experience of exploration, we are changing people’s perspectives on what adventure travel looks like while impacting the lives of millions of people.

As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.

Quick overviewTOM

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.

Lewis Deeley | Contact Person

I'm interested
Hurtigruten Expeditions

London
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