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Marketing Specialist (Conversion Rate Optimization)
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Industry

Staffing & Recruitment

Category

Other

Experience

Mid level

Application Deadline: Aug. 14, 2022

Location: Helsinki +1 more

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Contact Person
Minna Tiainen

Job Description

Would you like to contribute to the growth of the leading cryptocurrency service provider in the Nordics? Coinmotion is looking for an analytical Marketing Specialist focused on conversion rate optimization (CRO) to reinforce their team of marketing professionals!

Coinmotion revolutionizes the cryptocurrency industry with their investing product. A majority of the company’s user engagement is generated through social media, websites, emails and app stores. As a CRO Marketing Specialist, you will ensure that all these digital assets are tested and optimized in order to guarantee a high-level conversion and a maximum return for marketing initiatives.

More specifically, you will participate in:

  • Developing a well-structured process for optimizing the user acquisition funnel

  • Determining KPIs to measure process improvements

  • Validating your test results and creating the work for the rest of the team to iterate on your findings

You might be the person we are looking for if you have worked in marketing roles, and you have some experience in conversion rate optimization and increasing growth. We hope you are curious to develop something new and not afraid to question whether things could be done even better. We appreciate your adaptability to a dynamic working environment and strong communication skills, as you will be working closely with the marketing, sales and customer support teams. Ideally, you have worked in the SaaS industry before, but curiosity and ability to learn new things quickly will help you onboard.

Your team works with tools such as Google Data Studio, Hotjar, Elementor and Optimizely, but we don’t expect you to have experience with these tools specifically. However, we hope you are familiar with a/b testing, web analytics and optimization tools. You also know how to measure user engagement. The role offers you a chance to build your own tech stack and tools.

This is a full-time and permanent role. Your team works at the office in Helsinki, Finland, but you are welcome to work fully remotely, also from the EU.

Coinmotion offers you:

  • A chance to work in one of the fastest developing industries and to be part of the crypto revolution

  • A role that combines freedom and responsibility - you will genuinely get to contribute to Coinmotion’s growth and revenue generation

  • Great possibilities for career development and a learning-friendly environment. Coinmotion offers you a chance for a quarterly time allocation to deepen your professional skills in marketing

  • Possibility to grow your own team and scale up operations in the future

  • Highly professional colleagues who all strive toward a common goal

  • Sports, culture, and lunch benefits, occupational health care plan, and an Auntie.io coaching service to support your well-being

  • Flexibility to work fully remotely

We hope you to have:

  • At least a couple of years of experience in marketing roles, ideally specializing in relevant tasks

  • Familiarity with conversion rate optimization, a/b testing and social media optimization

  • Skills in using tools for optimization and web analytics

  • Analytical mindset combined with a hands-on, independent working style

  • Fluency in English language

We consider as an asset:

  • Experience working in the SaaS industry

  • Understanding or interest in cryptocurrencies and FinTech industry

  • Skills in Finnish and/or Spanish language

In this position you will be employed directly by Coinmotion.

Got interested? Please submit your CV and an optional cover letter by the latest 14th of August via our application system. Feel free to mention your salary request and preferred starting date in your application documents.

You can familiarize yourself with Coinmotion here: https://coinmotion.com/ For more information about the position, the recruitment process or the schedule, contact aTalent’s Talent Sourcing Manager Minna Tiainen ([email protected]).

About the company

Coinmotion is the leading cryptocurrency service provider in the Nordics and one of Finland's fastest-growing financial technology companies. We're revolutionizing the cryptocurrency industry by providing an ever-expanding offering of cryptocurrency investing services for everybody, regardless of their knowledge and skills. With Coinmotion you can securely store and trade cryptocurrencies using our user-friendly app and web platforms. The headquarters is in Jyväskylä, and we have offices in Helsinki and Tampere as well. Read more about us here.

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