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Marketing Manager, Global Demand Generation
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Computer/IT Services




Mid level

Location: Charlotte

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Contact Person
Matt Hanks

Job Description

The Marketing Manager, Global Demand Generation is an experienced, data-driven marketer with a proven track record of developing high-performing, integrated, global marketing programs in a matrixed, international B2B marketing organisation. The role is responsible for the strategic planning and development of global, scalable programs to drive demand across Net New, Customer, and Partner segments.

In alignment with Basware’s growth targets, from which the Demand Generation teams targets are derived, the role will support the development of marketing campaigns, including defining the end-to-end marketing strategy and mix for those programs, across the three main segments. The role works directly with the Global Demand Generation team, and partners closely with Proposition Marketing, Data & Ops, BDR, and Market Activation teams to develop, execute, measure, and optimize demand-generating programs, in alignment with overall global and regional priorities, and targets. The role collaborates closely with the rest of the Marketing team, especially BDR, and Sales teams to drive consistency and scale across our sales & marketing approach with a relentless focus on delivering the leads, MQL's and Pipeline we require to fulfill the organisations growth ambitions.

In this role, we would expect you to be able to take on the following responsibilities:

  • Lead the end-to-end planning and development of global demand generation marketing programs that engage NN Prospects, Customers, and Partners through their buying journey
  • Build your Demand Generation strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality, and sales cycle acceleration
  • Ensure all Demand Generation programs are insight-driven, audience-led, aligned to our ICP, and supportive of our global strategy and growth objectives
  • Create a cross-functional program approach for demand generation engaging sales, product, and other relevant stakeholders to create a unified approach to our growth efforts
  • Be a trusted partner and foster strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives
  • Drive annual and quarterly planning to ensure your campaigns and activities use an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required
  • Play a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics
  • Create a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results
  • Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas
  • Ensure that the demand-generating activities can consistently deliver leads into the Global BDR function, at a level that ensures we meet our MQL targets
  • Identify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new demand-generating marketing programs
  • Outcome focused Reporting, stringent and diligent budget, and data management
Skills & Requirements

To thrive and succeed in this role, we are looking for the following skills and attributes:

  • Senior experience in a B2B marketing role, with proven experience delivering revenue growth through demand generation marketing programs, in an international environment, across multiple markets.
  • Experience leading global marketing growth campaigns, through longstanding, continuously optimized, multi-channel programs
  • Digitally savvy, modern marketer with extensive knowledge of multi-channel programs
  • Strategic and creative mind with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle
  • A thorough understanding of the details of execution, and the ability to create a thorough, comprehensive brief to ensure execution of programs on-brief, on-time, and on-budget
  • Ability to create a program from conception, gaining commitment and engaging stakeholders throughout the process
  • Excellent communication skills, including the ability to influence and gain buy-in at senior levels and articulate a compelling vision for key programs as it relates to long-term business objectives.
  • Proven ability to collaborate across marketing, sales, product, CS, and other functional teams to drive toward a common goal
  • Skilled project manager, with the ability to successfully manage multiple priorities in a global organisation
  • Data-oriented and analytical, always looking for insights that will drive and improve performance and a good understanding of funnel metrics, measurement, and campaign performance
  • Understands how working with Inside Sales / BDRs can drive both Inbound and Outbound Lead Generation


  • A Great Place to Work culture that is supportive and treats team members like family
  • Competitive base salary and generous variable incentive compensation
  • Outstanding company-paid benefits that includes a premier package of medical, dental, life insurance, disability, HSA plan and matching 401k plan
    Generous Paid Time Off, Paid Holidays and Paid Sick Leave
  • Financial stability of a global company operating in over 100 countries, with $170 million in revenue and a track record of profitability for over 30 years


Basware has been named as a ‘Great Place to Work’ company and is recognized as one of the ‘Top 100 Supply & Demand Chain Innovators’ by Supply & Demand Chain Executive for multiple consecutive years. We received the distinction of being named as one of “The 101 Best and Brightest Companies to Work For in the Nation” for multiple years, and a ‘Best Place to Work’ in Charlotte for more than a decade! Our culture is outstanding, and we hope you’ll consider joining our team!

For more information about life at Basware, please visit our website at: https://www.basware.com/en-us/...


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About the company

Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.

Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.

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